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Showing posts from July, 2014

Google Adds Bot and Spider Filtering in Analytics

Earlier it was hard to distinguish between bots and real traffic as both were counted and displayed under Google Analytics. But now, thanks to the latest improvement, you can exclude bot and spider traffic from the real traffic.

How to Exclude Bot Traffic?

1- Click on Admin and go to View Settings.
2- Click on the check box that says "Exclude all hits from known bots and spiders"

Also See:

Exit Rate Vs Bounce Rate- Difference How to Create Goals in GA?
Google Analytics Interview Questions and Answers
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
How GA Collects Data From Mobile Apps
Importance of In-App Analytics
100 FREE Resources for Learning Analytics How to Set Up IP Address Filtering in GA Content Grouping in Google Analytics Custom Variables in GA Top 10 Facebook Apps Mobile Seo Best Practices List of Mobile web browsers

How Google Identifies Entities Using Attributes?

Google has gone a way ahead in accurately identifying entities associated with the search queries. A new Google patent describes how Google might identify entities more accurately using the attributes listed in the search queries entered by the user. Any user searching for a movie name might enter the search query as:

Actor/Actress Name + movie dialog (including other words and stop words)
Actor/Actress Name + song of the movie (including other words and stop words)
Movie where kate Winslet says Teach me to ride like a man!
Kate Winslet is an Entity or Attribute
Teach me to ride like a man! is an Attribute
Entering this query gives us the following results:

The first result from the site accurately predicts the answer as "TITANIC"

This is great but Google was able to do so by correctly matching the attributes with the entity which in this case was "Titanic". 
Similar to the above example, there can be many more queries entered by the user…

Dynamic Sitelinks in Adwords - FREE Ad Extension from Google

Yes, you heard that right, dynamic sitelinks are free when any user clicks on them but don't get too excited, you still need to pay per click when someone clicks on the headline of the ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text. This makes your ad more relevant to potential customers. The power to display dynamic sitelinks rests with Google and it might show such links only on some instances when it feels displaying dynamic sitelinks might increase the potential relevance of the ads and the CTR.
It is suggested that you continue adding and optimizing sitelinks because the overall impression share of the dynamic sitelinks will be low. 

Also See:
New Adwords Extension - Test it Out Basics of Google Adwords Step by Step Seo Tutorial Loves Data Measures Dance Moves Using GA Acquisition, Behavior and Channels in GA Exit Rate vs Bounce Rate Google Search Tips and Tricks
What are CPC, CPA, CPM and CPV in Adwords
101 Free Resources for Learning Adwords

Google Pigeon Algorithm to Power Local Search Results

Google has launched a new local ranking algorithm and the SEO community has named this update the "Pigeon" update. This algorithm powers the local search results both on the Google Maps and the main search results.  This update was noticed after many webmasters witnessed changes in their local search rankings. Pigeon update is not a spam filtering algorithm but rather it tends to deliver better quality search results. 

The Pigeon Update - Set to Rule Local Search Results? 
Very quickly this update has started to roll out for both English and non-English search queries. Still, no information from Google has been provided in this regard. Waiting to see when will Google finally reveal about this major local update and interestingly what name it gives to the update?
Also See:
How Does Google Identifies Which Links are Paid? Google Hummingbird Algorithm Why Paid Links Are a Violation of Google's Guidelines Google Disavow Links Tool Google Algorithm Change History Google Reminds of Tak…

Alexa's New Keyword Research Tool - Look Up By Keyword and Discover Organic and Paid Traffic to Any Site

Alexa, the web information company owned by Amazon has launched a new keyword research tool for internet marketers that will help to look up by keyword and discover both organic and paid keywords that are sending traffic to any website. Previously, with the help of Alexa, we were able to find both organic and paid keywords sending traffic to any site but now we can perform keyword based research and discover sites that are receiving the maximum traffic from those keywords. 
Alexa Keyword Research Tool - What it Displays?
Suppose, if we wish to see which sites are getting the maximum traffic for the keyword "weather" then Alexa will return the information as displayed in the screenshot below:

It will display:
1- The top sites sending traffic to the sites from the searched keyword. 2- The keyword data containing the list of other keywords sending traffic to the site. 3- Percentage of traffic from the searched keyword.
We can view this data for both 'organic' and 'paid'…

How Google Might Predict Mobile Search Queries? Text Prediction Techniques and Research Findings

Due to the growing use of mobile search and bombardment in mobile search queries, Google is forced to apply some new techniques for making the overall search experience pleasant for the users. Query prediction remains one of the main areas to reduce the time interval between the manual entry of query and display of search results. For desktop users, Google has been successful in providing instant search and impressive query suggestions which reduces the time spent by the user on manually entering the query. But, in the case of mobile devices it is difficult. The main reason being, the search patterns for mobile queries are different and the user behavior based on the device complexities are also different. This article is based on a research study published here which helps to uncover the details as to how Google predicts mobile search queries and what are the text prediction techniques it uses in order to automatically predict a search query.

Normally, most of the users type on a 9 ke…

New Display Targeting Reports in GA for GDN Advertisers

Starting today, you will be able to see a new display targeting report in Google Analytics. This new report will allow the advertisers to see how well the Google Display Network ads are performing. The new display targeting reports will show the following columns:

Display Keywords 
Ad Group
Bounce Rate

News of this new report was announced on Google Plus. This new report is displayed in Adwords tab under Acquisition menu.

Also See:

Exit Rate Vs Bounce Rate- Difference How to Create Goals in GA?
Google Analytics Interview Questions and Answers
New Google Quick View Button on Mobile Search Results
Query Highlighting on Google Search Results
How GA Collects Data From Mobile Apps
Importance of In-App Analytics Analytics Interview Questions and Answers 5 GA Metrics that You Aren't Sure What They Mean 100 FREE Resources for Learning Analytics How to Set Up IP Address Filtering in GA Content Grouping in Google Analytics Custom Variables in GA Difference Be…

Facebook Launches New Bookmarking Feature "Save" For Viewing Posts At a Later Time

Facebook today unveiled a new feature for saving posts to view at a later time. This new bookmarking feature is known by the name "Save". This feature is available for all Facebook posts and allows you to save links, places, music, books, movies and TV shows. 
Many times it happens that we are unable to research more on the posts shared by our friends because of time issues so starting today, you can just click on the save link displayed on the bottom right of the post and save your favorite posts to view them at a later time. This is an excellent addition to Facebook because due to the constant post updations that happens constantly on the timelines, users often get very little time to review the posts shared by their friends. Saving them for viewing at a later time will provide more visibility to the important posts.
How To Use the "Save" Option on Facebook?
You can save links, places, music, books, movies and TV shows. From your News Feed, click Save in the bottom …

5 Ways to Generate More Leads From Your Landing Pages

The page where a user lands is known as a landing page. Normally, when you promote your services using paid channels of advertising, you want the customers to land on a specially designed landing page that contains only the important elements and highlights the conversion friendly elements. Landing page is the single most important element in the whole website. An elegantly designed landing page has greater chances of generating leads and conversions as compared to a faulty designed page. Here are 5 useful ways through which you can generate more leads from your landing pages:

1- Keep The User Enter The Details ASAP 

Don't make the user wait. The lead form should contain minimum fields, infact it should contain only the ones required to initiate a conversion. 

2- Use Arrows to Point to Your CTA Buttons

People who have used arrows to point to their conversion forms have experienced a dramatic increase in conversions.

3- Use a Smiling Woman Model Image to Attract and Convince Customers


New Robots.txt Tester to Identify Errors

Google has recently launched a robots.txt tester to test the robots.txt file for any errors. This new testing tool can be found under the Crawl section in the Webmasters tools. This tool is incredibly helpful in testing new URL's to identify whether they are disallowed for crawling.

You can now test the directives of your robots.txt file and check whether it is working properly. Once you are done with the testing, you can upload the file on the server to bring the changes into effect.

With this tool, you will also be able to review the older versions of your robots.txt file and see the issues that restricts Googlebot from crawling the website.

This is a great new addition in the GWT.

Also See:

Google's Take on Sitewide Links
List of Meta Tags Supported by Google
Google Human Quality Raters Do Not Influence A Website Ranking Directly
Google Now Cards
List of Meta Tags
Google Tag Manager Search Engine Optimization
Facebook Open Graph Protocol Guide
Rich Snippets in Google
Add Ratings and …

Topic Modeling - How Google Extracts "Topics" and Establishes Relationship Between Documents

Topic Modeling is a highly technical topic and is associated with the on page optimization part of the search engine optimization processTopic model is a kind of statistical model that helps to extract "Topics" from web pages in order to determine the relevancy of that page with respect to the search queries. It helps to discover hidden topic based patterns and assigns scores based on the relevancy of documents. For documents related to the keyword SHIP, we can expect the use of some common words like "sea", "water', "fleet", "river", "mast", "vessel", "cargo", "fishes" etc but for some documents related to SPACESHIP, words used would be "earth","planets", "aircraft", "space mission", "satellite", "lunar", "orbit" etc. However, in both these documents, there might be the usage of some common words like "the", "h…

Why Remarketing in Adwords is Great For Targeted Branding?

Branding is vital for a business's success and remarketing in Google Adwords is just the tool that every business owner will fall for to get their brand noticed from several web properties altogether at the same time. Marketing in the simplest terms means promoting services or products to a gorup of targeted audience using various channels in order to generate profits and remarketing means targeting the same users again and again until they convert.
Remarketing in Adwords

In layman's terms, remarketing in Adwords involves the display of banners and text ads to users who had previously visited your website.These advertisements will get displayed before them no matter whatever website they keep on visiting (almost all popular websites have adsense so chances are that your ad will get displayed on almost every site that the user visits). This means, he/she will keep on viewing your ad again and again until he converts or have the cookies cleared.
Now, this is what any business needs…

Troubleshooting Incorrect hreflang Annotations With International Targeting in GWT

Sites that have more than one regional variations make use of the hreflang tag to serve the correct language and URL to users defined by particular regions and languages. This set up enhances the overall user experience. But, sometimes, the setting might go wrong and incorrect herflang annotations will degrade the user experience thereby affecting the site presence on Google.

Starting today,  Google has made troubleshooting hreflang annotations easier. Now, it will help you to identify 2 of the most common issues associated with hreflang annotations.You can find these errors located in the International Targeting section under Search Traffic. The issues are given below:

Missing Return Links

If the pages in your site has missing return hreflang annotations links then Google will find such links and display them in GWT.

Incorrect hreflang Values

The value of the hreflang should be a language code in ISO 639-1 format such as "es", or a combination of language and country code such a…

Why Offline Promotion is Important to Boost SEO?

Planning a link acquisition strategy is really hard and concentrating only on promoting a brand online can make it dull, boring and sometimes unnatural. The better approach is to follow a dual pattern and promote the website via both online as well as offline. The point here is Google only counts online activity and does not considers offline promotion so how is that going to benefit any website in terms of SEO? Aha..this looks like a good question. But, the answer is fairly simple, promoting your brand offline will certainly fetch some natural backlinks or brand mentions online that would certainly be useful in aiding SEO.
Tactics of offline Brand Promotion That Aids SEO
Offline promotion basically consists of traditional media like brochures, word of mouth promotion, banners, billboards, advertisements in newspapers and magazines, radio and Television ads etc. All these traditional channels of marketing can fill in the void that most of us are unable to see while promoting our sites o…

Focus on "EAT" and See Your Rankings Climb Up!

Google has recently updated the manual quality rating guidelines to separate high quality sites from low quality ones. The new guidelines focuses on the concept of EAT that stands for "Expertise","Authoritativeness" and "Trustworthiness". As we have already covered earlier on Seosandwitch that Google has shifted its focus on the brand value of a website and reputed brands do enjoy higher rankings on Google, the concept of EAT presses on this earlier fact. The idea is simple, if the user trusts the information presented on your site or if the information is written by an expert author then Google will rate the quality of your site higher. Higher ratings is equal to higher rankings. Now, let's focus on a little detail as to how one can earn high ratings on expertise, trust and authority.

Understanding EAT - Expetise, Trustworthiness and Authoritativeness


The author of the content matters.  For example, if we search with a query "How to do SE…