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Troubleshooting Incorrect hreflang Annotations With International Targeting in GWT

Sites that have more than one regional variations make use of the hreflang tag to serve the correct language and URL to users defined by particular regions and languages. This set up enhances the overall user experience. But, sometimes, the setting might go wrong and incorrect herflang annotations will degrade the user experience thereby affecting the site presence on Google.

Starting today,  Google has made troubleshooting hreflang annotations easier. Now, it will help you to identify 2 of the most common issues associated with hreflang annotations.You can find these errors located in the International Targeting section under Search Traffic. The issues are given below:

Missing Return Links

If the pages in your site has missing return hreflang annotations links then Google will find such links and display them in GWT.

Incorrect hreflang Values

The value of the hreflang should be a language code in ISO 639-1 format such as "es", or a combination of language and country code such as "es-AR". If the URL's are not in the proper format then Google will provide example URLs to help you fix them.

Also, Google has moved the geographic targeting setting under the International Targeting section, for easier management of multilingual sites.

Also See:

Solving Duplicate Content Issue of Multi Language Sites
Search Queries in Webmasters Tool
How to Find Out the Total Number of Pages Blocked by Robots.txt
Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Duplicate Content and SEO
URL Canonicalization