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Showing posts from August, 2014

How Google Might Identify Fake Business Spam by Varying Spam Scores And Preventing Reverse Engineering of Spam Detection Algorithm

Google has find a way to stop spammers who reverse engineer the algorithm in order to manipulate their local search listing. Under Google My Business, which is the main dashboard for local businesses, any business owner can register their company and after successful verification, the business is displayed in the local search results. However, some business owners employ black hat seo methods (considered spam by the search engines) and try to manipulate their local search rankings. Hence, the search engines need to constantly try and make moderation in their search algorithm to include more ranking factors that are hard to catch for the spammers. However, some spammers are way too smart to reverse engineer the main search algorithm and detect some of the changes done. The spammers then employ the same techniques to boost the associated ranking factor and are able to increase the search rankings of their business. To stop this practice, Google has come with a new patent that assigns a …

Knowledge Vault - World's Largest Database of Facts and Entities Being Built by Google

Google is building the world's largest database of facts and objects in it without any form of human editing or intervention and this database is named the "Knowledge Vault". This massive database will expand and enhance itself automatically pulling in information from all over the web. It will provide Google all the information required to process queries based upon entities and their relationships. This will take Google a step ahead in becoming an answer engine. Conversational queries like:

"When was Shakespeare born?"
"How far is London from New York?"
"Who is the author of Harry Potter" etc. 

would be answered perfectly by the information contained in the Knowledge Vault.

The current database that Google uses to answer queries is the Knowledge Graph. It is based upon human edited databases like Wikipedia,Freebase and many such sources.

Knowledge Vault has pulled in 1.6 billion facts to date and is built on text, tabular data, page structur…

Check Out The New Twitter Analytics Dashboard

The Google Analytics for tweets has finally launched! This new dashboard is free for everyone who has an active Twitter account. It is called as the Twitter Analytics Dashboard and it allows you to measure and boost the impact of your Twitter account. 
What Does Twitter Analytics Offer?
The all new Twitter Analytics lets you:
1- Measure the engagement received on your tweets. You can see the impressions your tweet received along with the engagement rate. The replies and promoted tweets statistics are also included in this column. This dashboard is called the "Tweet Activity Dashboard".

2- Explore the interests, locations, and demographics of your followers. You can chek out the top interests of your followers, the top cities your followers are from and also some profile links of other users your followers follow. This dashboard is called the "Followers Dashboard".

3- Track how your Twitter Cards drive clicks, app installs, and Retweets. This dashboard is called the &quo…

How to Create "User Intent" Based Content Which Hummingbird Will Cherish?

User intent is everything Google cares for! If you still think adding keyword laden text in your content body can enhance the ranking position of your website then you need to think again. With the launch of the Hummingbird update, Google has entirely shifted its focus on understanding the user intent behind the search queries. Ultimately what Google wants is to present the user with the closest matching answer based on what he/she wants to know and not on what he/she types into Google. There is a big difference between these two and most of the marketers still feel Google only counts those keywords present in the query which it does but with the least importance. 
I know, it's hard to convince people when you tend to move in the opposite direction and also force people to believe your direction is the correct one. At first people won't believe but when you will deliver the results they will surely start believing you. So, let's take an example as to how user intent is play…

Adwords Call Extensions - How to Get Started?

Adwords call extensions helps your business receive instant calls with the help of Adwords ads displaying click to call buttons on the users high end mobile device. This is great as instead of clicking on your site to know the mobile number and then manually call your business, the customers are provided with an easier option to call with a click displayed on the Google search result page itself.

Advantages of Call Extensions

1- Your business phone number gets displayed with your ad.
2- A clickable call button is displayed but only on supported mobile devices.
3- Same cost as a standard CPC.
4- Easy to create and you can share them across your entire campaign or ad groups.
5- Calls can be counted as conversions.

How to Set Up a Call Extension?

1- Click on Campaigns.

2- Go to the Ad Extensions tab and choose Call Extensions from the View menu.

3- Enter your phone number.
4- Choose country code.

5- Under optional settings, check the box for "Mobile" next to "Device preference." …

10 Biggest Google Search Milestones by Amit Singhal

Amit Singhal, head of Google search algorithm and a Google fellow, recently shared on Google Plus his experience of working for 10 long years at Google and what he thinks as the 10 biggest Google search milestones that he along with his team implemented on Google. Remember, in these 10 years, there were around 890 improvements made in Google. Yes, Hummingbird, Penguin, Panda
and all the other animals are a part of these 890 improvements.

“Our business environment changes rapidly and needs long term investment. We will not hesitate to place major bets on promising new opportunities.” - Amit Singhal

Here are the top 10 Google Search Milestones:

1. Autocomplete: Before 2004, Google didn't returned those query suggestions as soon as you start typing in Google. It was in 2004 that Google provided search suggestions in real time just as you type. This was earlier named Google Suggest but was later renamed Autocomplete. 

2. Translations: Google Translate was barely a beta product ten years ag…

New Facebook Testing That Tags “Satire” Sites

How often have you been tempted by an interesting news title in the Facebook News Feed and clicked on it only to find later on that it is a spoof? Either you had a good laugh or felt irritated by the distraction. Considering the confusion the spoofs or satirical posts create, FB is trying a new feature that marks all such news items as satire.
Facebook “Satire” Test For Blogs
Facebook is known to take its users’ feedback seriously and work on them. This time it has decided to act on the plea of several users who wanted to identify satirical news items from real ones and decide whether to read them or not.
It has been found that articles published under the related stories field in the News Feed section are marked with a small tag called “satire.” Facebook is running the test for almost a month now and a lot of satirical sites are being earmarked by it.
How New Tag is Being Perceived

As always, this new move from Facebook has received a lot of attention and contradictory comments. While the…

Google Introduces New Shopping Campaign Upgrade Tool

The product listing ads are a thing of the past. Google shopping campaigns allows you to create more robust and user friendly retail ads that are user centric and also allows you to manage several ad groups together in an easier manner. The new shopping campaign upgrade tool will help you to create new shopping campaigns based on the existing product listing campaigns that you have under your Adwords account. 

If your campaign uses labels or grouping then updating your data feed is the best option available for you as this tool is not compatible for all upgrades. 
When using this tool, it is recommended that you set your PLA campaign to enabled and shopping campaign to paused. 
This upgrade will take several hours before your new shopping ads will go live.

How to Use the Shopping Campaign Upgrade Tool
1- Click on All online campaigns after signing in to Adwords.
2- The status for campaigns under “Shopping campaign creation status” column will say "Not Submitted". Click the Setting…

Google Starts Using HTTPS As a Ranking Signal

In a recent webmaster blog post from Google, it is clearly specified that it will consider HTTPS as a minor ranking signal while ranking webpages on the search results. This came as a good news for sites that already have HTTPS in place. For those who don't, Google has given clear guidelines that sites that have secured socket transfer protocol in place can expect to rank higher in Google (provided the major ranking factors favors the site). 
What is HTTPS?
HTTPS stands for Hyper Text Transfer Protocol. It is a communications protocol associated with secured communication over the web. In simple words, the data passed between the client and the server is encrypted and remains safe from hackers when the communication takes place via HTTPS. Contrary to this, HTTP sites do not encrypt the data and the chances of data misuse remains a possibility. 
Why Google Used it As a Ranking Signal?
Google wants to make web a better and a safer place. It also wants its users to remain safe and displa…

Has Your Website Conversion Rate from HandHeld Devices Surpassed That of Desktop?

Yes, that's a big question because webmasters still do not feel the need to analyze and compare the conversion rate of mobile vs desktop traffic. I am sure, the way mobile search traffic is booming, most of the site owners will face a shock to see that their conversion rates from mobile devices have already surpassed the desktop ones. 
How to Check Mobile Vs Desktop Conversion Rate?
Following the steps below will help you to unleash the potential of mobile traffic. 
1- Login to Google Analytics and move to dashboards. 2- Click on "New Dashboard" 3- Click on "Add a Widget"  4- Choose "bar chart", then choose "goal conversion rate" under create a bar chart showing and choose "device category" under grouped by column. 5- Click save.

You will see a chart as shown in the below figure.
This chart will reflect the number of conversions happening on your site through mobile and desktop devices. Clear enough, in most of the cases, the tablet, mobile…

How to Get Your website Listed in Google Answer Box?

Getting your website listed on answer box can increase it's trust and reputation besides sending tons of referral traffic that might help to increase conversions. Google is taking one step at a time to become an answer engine and for many queries that you enter on Google, it directly returns an answer in place of 10 blue references asking the user to find the answer himself. 
This approach of becoming an answer engine similar to Star Trek is a dream of Amit Singhal, the head of Google search ranking algorithm. 
What is an Answer Box?
Answer box is an area that appears right above the organic search results. It displays a direct answer to the user query. Sometimes, this box might display reference to the website whose information is displayed in the SERP. Getting your site displayed under this box directly means that Google trusts the answer to the query provided in that site. This certainly helps to increase the trust and reputation of the site in the eyes of users.
Example of Answer …