Thursday, October 30, 2014

Google Launches Mobile Usability Section Under Webmasters Tools

The manner in which mobile search is growing, Google is forced to take actions and plan product enhancements in favor of the growing mobile audience. Google has launched the Mobile Usability section under Webmasters Tools to allow webmasters find relevant information as to how they can make their site mobile friendly. This section will list issues that will help you to fix mobile usability issues for your pages.

Where to Find Mobile Usability in GWT?

The Mobile Usability section is found under the Search Traffic section. 

5 Essential Parameters That Every Mobile Site Must Have

If you wish to have a user-friendly mobile website then make sure to fulfill the below listed 5 parameters:

1- A well defined viewing area (or viewport) that adjusts to the device’s screen size. Best approach is to have a responsive website.

2- Content should be displayed in the main viewing area without the need to scroll horizontally or pinch the screen in order to see the entire page.

3- Fonts should scale as expected across various devices for easier reading on small screens.

4- Easy-to-touch elements (e.g., buttons) that are well-spaced from other touch elements. They should not overlap with each other. They should not be so close to each other so that the mobile user cannot easily tap a desired element with their finger without also tapping a neighboring element.

5- Visual design and motion driven by mobile-friendly technology. More help can be found here: 

Also See:

Monday, October 27, 2014

SEO is Costlier - 10 Reasons Why Your SEO Budget Shouldn't Be Less Than $2000 Per Month

SEO is getting difficult and costlier. Gone are the times when you can easily create 1000's of backlinks from FFA sites in order to increase your backlink count and ultimately rankings. Keyword stuffing no longer works nor having keywords in the domain name. So, why are the business owners still thinking twice before spending big money on SEO? SEO has become smarter. An intelligent and creative person who possess excellent analytical ability with a great sense of forecast will win the game for SEO. And those abilities do not come under $150 a month? For those of you who are still trusting people who guarantee SEO under $150 a month are surely spammers or do not know the real meaning of SEO.

Here, I give you 10 reasons as to why you should spend at least $2000 per month for SEO:

1- Domain Analysis and Competitor Analysis Needs Expertise

See: Domain Authority and Its Impact on Search Results, Expert Competitor Analysis

2- Link Analysis Needs Time and Expertise Both

See: Cleaning Up Your Link Profile

3- Content Marketing Strategy Needs Creative Abilities

See: How to Create User Intent Based Content

4- Link Baiting Strategy Needs Creative Abilities

See: 30 Ways to Create Natural Backlinks

5- On Page Optimization Needs Technical Expertise

See: List of Meta Tags That Google Supports

6- Planning an Overall SEO Strategy Needs Experience

See: How to Plan a Winning SEO Strategy 

7- Quality SEO Copywriting Needs Technical + Creative Skills

See: SEO Content Copywriting Basics

8- Approaching Webmasters for Link Removal/ Link Baiting Needs Patience and Effective Communication Skills

See: Google Disavow Links Tool

9- Planning a Branding Strategy Needs Effective Marketing Skills

See: Reputation and Branding in SEO

10- Keeping a Site On Page #1 of Google Needs Effective Forecasting Abilities

See: Are You Making Your Site Vulnerable to Future Google Updates

Do you agree that SEO budget should be increased? Please let me know in comments below.

Also See:

All Forms of Link building are Wiped Out by Google
Google Will Provide Unnatural Link Examples

Monday, October 20, 2014

Penguin 3.0 Update Strikes - Put On Your Natural Backlink Protection Shield

Google has updated the Penguin once again but this time it took around 12 months for Google to refresh this webspam update. 

Google has earlier told that refreshing Penguin is not an easy task so we might expect a little delay in penguin refreshes as compared to its companion Panda which keeps on updating often. Panda loves to get refreshed soon, isn't it?

So folks, check your rankings once again and see whether your rankings are stable? If not, then make sure to get your natural backlink protection shield up. Penguin loves natural backlinks, zero spam backlinks and authoritative high trusted seed backlinks. On the other hand, it hates FFA backlinks, spammy backlinks and low quality unnatural backlinks. Which side are you on?

If you haven't really done your complete backlink analysis yet then it's time for you to do so. Remember to follow the Google's link building guidelines to keep your website safe from the after affects of the Penguin update.

Also See:

Thursday, October 16, 2014

5 Astonishing Ways How Images And Psychology Can Double or Triple Conversion Rates

"Images are worth a thousand words", you must have heard about this saying from a long time but the new saying that I would like you all to consider is "Images can make or break conversions". Very few people realize this fact that Images can provide a psychological boost on the minds of your customer and let them decide whether to buy your services/products or not? Marketing is nothing but psychology i.e. taking actions after reading your customers minds. If you don't know the tactics that makes your customer believe in your services, you are doing your marketing WRONG.

How can an image help in increasing conversions? Here are 5 awesome tactics to prove that!

1- Hit the Emotional Side of Consumers - Make Them Believe In Your Provantage

Consumers aren't interested about the technical aspect of your product or how it works. They are interested in knowing how your product can help in improving their lives. Whether it can bring money or ease up their tasks? Yes, an image does an excellent job in making customers believe that this product is just for them. So, how an image signifies your product advantage is the first rule of thumb.


A- Eureka Forbes "Pure Air For Life"

The below image makes the customer believe that the air in your home is so pure that you don't need to go outside to perform Yoga or exercise. The image on the site targets the female audiences because they are the ones who are more caring and health conscious. Agree?

B- Crizal Lenses "Crizal Junior UV- Kid Proof lenses. For Kids"

Crizal wants to target parents and make them believe that Crizal is the best lens for their kids. What kids love most - playing? So instead of boosting their product features as a standalone tactic, Crizal optimized an image and focused it around the playing activities of children. Searching for emotional factor? Come on, "it will keep the kids safe!", what else a parent wants? Full marks to Crizal.

2- Target Audiences Through "Emotion of Colors"

Color psychology is perhaps the biggest factor amongst all. Everything that we see around us is nothing but a combination of colors - red, green, blue, yellow, orange, purple and so many others. Does color impart a special meaning and has the power to change the thoughts of a consumer? Yes, it has. 

Have a look at the below Color Emotion Guide from the Logo company. Some of the world's greatest brands have their logo designed in specific colors because they impart a special meaning.

Some of the favorite colors of men and women are shared below. If your product or service targets a specific gender then make sure to use this color psychology. 

# Favorite colors are displayed on a top to bottom basis. Means, "Blue" is the most favorite color for men while "Yellow" is their least favorite. Similarly, "Blue" is the most favorite color for women while "grey" is their least favorite. *Now you know why FACEBOOK is BLUE!

3- Get the Right Contrast Needed for High Conversions

Conversions are directly dependant on the effectiveness of landing page. A landing page should have colors that are more readable on a background that have a large contrast. Understanding the color theory is an important aspect in designing a truly exceptional landing page.

Have a look at the color wheel:

Colors fall into 3 categories:

Primary - Red, Green and Blue.
Secondary - Green, Purple and Orange.
Tertiary - red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet.


A- Coca-Cola - Red and White Contrasting Colors

The white and red color combination on Coca Cola's homepage makes the text highly readable and appealing. Also, have a look at the smiling images of father and daughter duo. Does it matches the tagline of Coca-Cola's "Spread Happiness Campaign"?

Convinced? Then go and check the current color contrast on your website with the help of this tool.

B- GoDaddy - White, Green and Black Contrasting Colors

The landing page of Godaddy looks so elegant and neatly designed with the perfect choice of colors. Won't it tempt anyone to book a domain name?

Indian superstar, Mithun Chakraborty's image also has a high contrast with Silver and Grey Colors.

4- Human Images Works the Best - (Photos of Women Can Do Wonders!)

Reach to the human side of your targeted audience and let them connect with your brand by making them feel the same human sympathy and feelings as you are meeting them in person. Using high quality & attractive images on the site (Yes, women are clear winners here) can surely increase your conversion rate. On the other hand, using low quality and shabby images might make people think in negative about the brand so don't ever do that. Now, time for some examples.


A- The Wix Lady - Website Creation Can be Sexy

Can you ignore this stunning and attractive lady? I am sure Wix must have got numerous sign ups with the help of just this image. 

B- Progressive Auto Insurance - The Lady is Doing Wonders Beside Saving $500

One of the world's most popular insurance sites, progressive is using the charm and elegance of a lady in cracking conversions after conversions on their site. Don't believe then have a look yourself.

5- Use Context in Your Images - Avoid Standalone Product Images

For online e-commerce stores, displaying photos of products alone won't do any good. Instead, show the images in context. Make the people see and feel how well will it suit them. Don't getting my point? Have a look at the examples below:


A- Myntra Uses Stunning Images Displaying Their Products Worth

Have a look at the below model showcasing the People Women Orange and Navy Chequered Shirt on Myntra.

It makes the customer actually see and feel the look. The customer can imagine how they will look if they wear this shirt. 

Forget displaying standalone clothes, they will have little conversion, I bet.

The site makes the mistake of displaying just hats without humans and I am sure this must be affecting their conversion rate. 

If I can't see how will I look when I buy this hat, why will I purchase it? 

(If representatives are reading this then consider this suggestion of mine and see an instant increase in conversions). 

Hope you got some insights from this post. Make sure to use high quality images through which your targeted audience can connect with your brand. Don't take images and colors as a secondary factor because they are no less than a primary factor in aiding conversions. 

Did this post ignite your thoughts? Do you have some more suggestions? I will love to know those. Please share your comments below. 

Also See:

Monday, October 13, 2014

Macro and Micro Conversions for Online Selling (E-commerce) Stores - Are You Tracking Them Correctly?

Online ecommerce stores, think of Amazon, Flipkart, Ebay, Myntra etc..all are created with one main purpose and that is to sell products online and to generate profits ($$$$) in return. The primary goals for such websites would be:

  • To get as much traffic on the site as possible in order to get more orders-- ($$)
  • To sell as many products per hour as possible-- ($$)
  • To constantly increase revenue-- ($$)
  • To constantly increase the average profit per order-- ($$)

Every goal talks about conversion in monetary terms, isn't it?

Now, this is where most of the businesses can go wrong. Remember, revenue generation is the ultimate destination but the path taken by the customer in order to reach that destination should also be considered when measuring conversions. Macro conversions is your ultimate destination where you generate profit in monetary terms while micro conversions are those little tid-bits that users often get engaged with in order to reach the end of sale. 

Cool...but a successful entrepreneur always gets the whole process started again once a sale is generated, so the end point becomes a starting point and the process goes on recursively.

Macro Vs Micro Conversions

Think of macro conversion as when a visitor purchases a product from your site worth $500. Assume, the average profit per order is $20 so for that sale your profit is $20. This can be measured in monetary terms so that's indeed a macro conversion for an online store selling products. 

Think of micro conversion as the steps taken by the visitor from the moment he finds your site to the moment he pays via payment gateway or orders via COD. A series of steps can happen in between like:

  • User registers on the site 
  • User adds product on the cart
  • User signs up for a newsletter
  • User browses top product pages on your site 
  • User checks your promotional email etc.

All these are nothing but micro conversions because these are the steps that a normal user takes before he is convinced to purchase a product. An efficient ecommerce digital marketer knows how to measure every minute detail of the path which the users takes before they complete the sale.

Tracking Macro and Micro Conversions Via Google Analytics (Examples)

Google Analytics lets you track every activity that you think is of some importance for your business. Here, I will prepare a custom dashboard in GA in order to start tracking both macro and micro conversions.

1- After logging in to GA, I clicked on Dashboards - > New Dashboard.
2- I am naming my dashboard as "Macro and Micro Conversions" (you can name your dashboard as per your choice).
3- Now, I will add the following widgets in my dashboard:

A- Sale complete (Macro) - This will display the number of sales generated during a specified period. Click on "add a table" and choose Goal Completion Location under Dimension drop down and the associated goal from the Metric drop down.

B- Local Cities Site Search Depth (Micro) - This will display city specific visits and the average number of pages viewed through that location after performing a search. Click on "add a table" and choose City under Dimension drop down and Search Depth from the Metric drop down.

C- User Registrations (Micro) - This will display the number of user registrations that happened on the site during a specified period. Click on "add a table" and choose Goal Completion Location under Dimension drop down and the associated goal from the Metric drop down.

D- Time on Page by Destination Page (Micro) - This will display the product pages where users are spending the most of their time. Click on "add a table" and choose Destination Page under Dimension drop down and the Time on Page from the Metric drop down.

E- Product Adds to Cart by Product Brand (Micro) - This will display the top product brands and their best products that are regularly added by the customers in their cart. Click on "add a table" and choose Product Brand under Dimension drop down and Product Adds to Brand from the Metric drop down.

F- Newsletter Sign Up (Micro) - This will display the number of newsletter sign ups that happened during a specified period. Click on "add a table" and choose Goal Completion Location under Dimension drop down and the associated goal from the Metric drop down. 

Great! Now I suppose you got an idea as to how you can create superior custom dashboard and measure the impact of marketing on your site.

Make sure to properly segment your channels and measure their individual impact on your ROI. 

Friday, October 10, 2014

Unleash The Power of Custom Affinity Audiences in Adwords to Reach New Customers

Affinity audiences are a great way to reach new customers across the web. Google Adwords allows brands to reach 80 unique lifestyle segments based on Interest Categories and Demographics. Now, with the latest introduction of Custom Affinity Audiences, brands have the full power to choose which segments to target. Affinity audiences is one of the best ways for the brands to reach audience at scale based on their interests – such as green living, fashion, or travel.

Electronic Arts created 32 custom affinity audiences, one per NFL team, to reach fans of specific teams with display ads powered by custom affinity segmentation. 

From hardcore gamers, to foodies, to luxury shoppers, you can reach your set of ideal customers. Segmentation is the core variable that can impact ROI and affinity audience targeting is an excellent way to segment and target niche audiences that can directly raise your revenue.

How to Expertly Use Affinity Audiences:

Affinity audiences can help you increase awareness of your brand and products, and reach new potential customers.

Preferred bidding method is cost-per-thousand-impressions (CPM) if your goal is branding or cost-per-engagement (CPE) if your goal is conversions.

You can use frequency capping to let AdWords know that you don't want to show your ads to a customer more than n number of times where n can be defined by you.

You can exclude topics, keywords, or placements that don't align with your brand, for brand safety.

Remember, Custom Affinity Audiences works with display network only. 

How to Choose Custom Affinity Audiences in Your Campaigns?

1- Log in to Adwords.
2- Go to Adgroups and then new adgroups.
3- Choose Interests and Marketing.
4- Now choose Affinity Audiences.

5- Save the ad group after choosing.

This is a great addition to the existing set of Adwords tools. Are you using these segmentation in your reports?

Also See:

5 Easy Ways to Optimize Your PPC Ads
Adwords Callout Extensions

Thursday, October 9, 2014

Google Toolbar PageRank (TBPR) Dead But Real is Still Alive!

Google's John Mueller hinted in one of the videos that Google won't be updating any toolbar PageRank in future. This news comes as a shock because earlier Matt Cutts had said that Google will continue to support toolbar PageRank. It seems Google is taking decisions faster than before. Another SEO metric that provided a subtle hint about the quality of a webpage is gone. 

Many of us may have noticed that the PageRank of several sites were not updating since the past few months. Now, we know the reason for it, Google has stopped updating TBPR. There was a time when Google used to update TBPR every 3 months and before DA (Domain Authority), this was the only metric for SEO's to judge the quality of a webpage. But, slowly and gradually, this metric was losing importance and Google didn't wanted webmasters to focus their efforts on increasing TBPR.

Google PageRank FAQ's

Has Google Dropped Page Rank From Their Algorithm?

No. Google still uses Page Rank in its core ranking algorithm. 

What is the Difference Between Toolbar PageRank and Real PageRank?

Google updates real PageRank of sites constantly based on backlinks. But, a public display of PageRank values are available with the help of Toolbar PageRank only. Now, Google has stopped updating the public display of values but internally, it still uses it and updates it regularly.

How Will Google Calculate the PageRank Now ?

PageRank is a calculation of the quality and type of link pointing to an URL. The more and better the quality of backlink, the greater the chances of that webpage to rank higher on the search results. You will get higher PageRank if high PR webpages provide dofollow backlinks to your site.

How to Judge the Quality of a Webpage if PageRank is Gone?

The public display of PageRank is gone. You can still judge the quality of a webpage with the help of Domain Authority which is  measure of the popularity of the site. 

PageRank is Still Important!

Google until now says "Pages with higher PageRank are more likely to appear at the top of Google search results." so it is a strong hint that Google still uses PageRank in its main ranking algorithm. We never know what the future holds for us but this move by Google can be seen as an effort to stop PR malpractices rather than ignoring it completely in the ranking evaluation.

Bye, Bye PageRank, Domain Authority got a little stronger today, isn't it? I can see Rand smiling :)

Also See:

Wednesday, October 8, 2014

Title Generator - Secret to Create Great Titles in Seconds!

Who else spends hours together thinking for a catchy title that can go viral? How about getting a title for your next blog post or an article in seconds? It's no joke, you can get an amazing title in seconds with the help of the title generator tool.

Here is a screenshot for the tool when asked to suggest titles on the topic "Digital Marketing":

Some best titles suggested by this tool are: 

Apply These 5 Secret Techniques To Improve Digital Marketing
5 Effective Ways To Get More Out Of Digital Marketing
Digital Marketing Is Essential For Your Success. Read This To Find Out Why
Digital Marketing? It's Easy If You Do It Smart
Why Most Digital Marketing Fail
The Ultimate Guide To Digital Marketing etc.

Great isn't it? Remember, titles catch the attention of the reader and may help in getting more visitors on your site, decrease the bounce rate and increase the time on page. Superior topic titles spellbound the user to listen to your business. 

I hope you got my point here.

This tool is provided by TweakYourBiz and created by Liam delahunty. You can access the tool here.

Not only this tool, there are several other tools as well that can ease up your title writing task:

Portent Title Maker - The most amazing content idea generator, I have come across.

When asked about a title suggestion for the topic "Rose", it returned:

6 Facts About Roses That Will Make Your Hair Stand on End 

I really liked this one.

Buzzfeed Title Generator - Get awesome ideas straightaway. No need to enter any topic for suggestions, just press "click to generate" and you are done. 

Here are some interesting titles suggested by this tool:

The 21 Most Popular Investment Bankers Of All Time
The 38 Truths That You'll Want To Keep For Yourself
The 18 Most Unbelievably Flawless And Life-Changing Vegetables Of Your Childhood
44 Investigative Journalists Who Tried To Find An Original Way To Go As Miley Cyrus For Halloween

Now, you know the secret how the journalists and big media writers think of their titles? SHHH...someone is listening!

Also See:

Saturday, October 4, 2014

How Google Might Determine Site Quality Based on Phrase Model

Panda updates are hitting low quality sites hard and webmasters are confused what type of content should they produce in order to get better visibility for their websites on Google. Site content has always been the basic deciding factor for ranking websites as it directly satisfies the search query. If the content on your site exactly matches the "user intent" then you have better chances of high rankings. But, the problem happens because of rising competition, with so much content being  produced on a wide scale and with every SEO strategy demanding the use of content, the question arises as to "where are we going in terms of content creation" and "how can we better produce content that serves a purpose rather than being a scheduled requirement".

In earlier days, webpages written around a particular topic were fewer as compared to today where large sets of data compete against each other in order to satisfy the demands of the users. Google is having a hard time in deciding which content is of higher quality than the other. Businesses are producing content on a large scale and inserting keywords in them in order to get them ranked on Google. The goal is to get more traffic and leads. But, in this rat and mouse game, who will think of the user? Google knows this really well that if the result quality declines, users will leave Google and this fear is making Google engineers think hard as to how they can filter out "filler web pages" that do not serve the real purpose of educating the users but rather are used as a tactic to bring more visitors on the site.

The Panda update launched in Feb 23, 2011 was a great beginning to end the dominance of inferior quality content. Since then, 27 updates of Panda have happened, each update bringing in new signals for detecting low quality content and penalizing them in the search results. Recent update was the Panda 4.1 that specifically targeted on keyword stuffing, low quality affiliate sites that embedded contextual affiliate links many times within the content body, less secure sites and sites engaging in any form of cloaking. If we think from Google's point of view then it is really hard but necessary for Google to constantly wipe out these low quality resources from the search results. 

Now, let's move on the interesting part as to how Google might predict the site quality based on site quality scores and by generating a phrase model.

Phrase Model - Google's Way of Detecting Low Quality Sites

Internet search engines like Google constantly index,identify, process and rank resources like, e.g., web pages, images, text documents, multimedia content, that are relevant to a user's information needs and to present information about the resources in a manner that is most useful to the user. They return a set of search results consisting of respective resources that satisfies the users information needs.

A better way to determine the quality of a resource is by assigning it a score that represents a measure of quality for the site. The site quality score for a site can be used as ranking signal to identify and rank resources. Here are the steps that might happen in actual processing of search query:

1- User enters a search query.

2- Query is received by the search engine through the search system.
3- Search engine identifies resources that satisfy the query with the help of the index database.
4- Search engine processes the query using ranking engine or other software that generates scores for the resources that satisfy the query and ranks the resources according to their respective scores. 
5- The end result is displayed before the user. 

Figure displays how a search query might get processed by Google search engine.

A search engine comprises of 3 main parts:

INDEXING ENGINE - Helps to index resources on the Internet.  

INDEX DATABASE - Helps to store the index information.
RANKING ENGINE - Generates scores and ranks resources based on those scores.

Additionally, the search engine can also communicate with a SCORING ENGINE that uses phrase models to generate site quality scores for sites.

For each site in a collection of sites, determine which n-grams, of a set of n-grams, occur on the site. For each site in a collection of sites (can be a collection of previously scored sites), determine which n-grams, of a set of n-grams, occur on the site .The n-grams are n-grams of tokens, including punctuation tokens. In an ideal scenario, n-gram is a 3-gram but it can be a 2-gram, 4-grams or 5-grams. In some implementations, n-grams of different lengths are used. In other implementations, n-

grams of only one length are used. 

N-grams can be infrequent or regular. Infrequent n-grams are n-grams that occur on very few sites, e.g., fewer than 10, 50, 75 or 100 sites. In computation of n-grams, relevancy of content is computed, pages are considered to include content from sources like anchor text of links pointing to the pages although the same content is not present on the pages. For each site, relative frequency measure for each n-gram is calculated, which is based on the count of pages divided by the number of pages 

on the site. Now, a map is generated from n-grams to sites. 

Computation of site quality score base on phrase model

Now, the site partitioned into buckets in the range of 20 to 100, e.g., 20, 40, 60, 70, 80, 90 or 100. An average baseline site quality score is determined. Thereafter a phrase model from the average scores for each phrase. The global average may be seen as, and referred to as, a "neutral" site quality score. The two averages can be considered "very close" if phrase averages are all within 0.2%, 0.5%, 1%, 2%, 2.5%, 3% or 5%, for example, of the neutral score. An example of a 2-gram phrase that can be excluded is "on the", which empirically is almost equally likely to appear in a high quality site as in a low quality site. 

The presence of "on the" on a site therefore provides little information on site quality. 

This model is very much similar to the TF-IDF score which measures the term frequency and the inverse document frequency. 

What Does This Means For Website Content?

If you have read about the technical aspects of the algorithm as described above, you must have got a hint how to proceed further with your content marketing. Else, if you found the technical aspects too hard to understand, here I present you a simple explanation for it: 

"Google might generate n-grams which are a contiguous sequence of n items from a given sequence of text or speech. Such tokens for selected phrase are used in the content a score is generated for each one of them. Individual or average scores might be generated. Based on these scores, sites may be grouped into several lists. The anchor text pointing to a webpage is seen as a phrase that actually appears on the page. Based on the average scores of phrases, a phrase model is generated which ultimately the main score for each site. The higher the score, the better the chances of ranking."

Key Takeaways:

1- Create content that uses unique but relevant words in them. 

2- Do not repeat keywords again and again in the content.
3- Use phrase based anchor text when linking to your site. Do not overdo it else it might be harmful.
4- Select phrases from sites that are already ranking higher within your niche and use them in your content. This will allow your site to fall in the same topic category (remember, the list of selected sites?). Do not copy or spam, get ideas and use them in a user friendly manner.
5- Every word used in the main areas of the webpage like the H1 tag might hold significant value so make sure those words add to your aggregate score.
6- Do not produce too many pages on the same topic. This might reduce your overall site score.

The full patent for determining site quality can be read here, one of inventors of this patent is Navneet Panda (the man behind the Panda Update).

Did you found this post useful? Please share your comments below:

Also See:

Read Some of Google's First Patents Filed by Larry Page and Sergey Brin
Ranking Documents is Set to Penalize Spammers
New Google Patent to Identify Spam in Information Collected From a Source
How Google Uses Contextual Search Terms
Taxonomic Classification to Find Real Context of Words
Google Tag Manager
How Google Identifies Entities Using Attributes
Trust Button and Persona Pages
Anchor Text Variation and Seo
5 Points Every Seo Must Follow
Importance of Backlinks in Seo
Site Wide Links
Are You Making Your Website Vulnerable to Future Google Updates?
Types of Graphs Google Uses to Rank Webpages
Universal Analytics
Seo Guide for Schema Vocabulary
How to Tag a Site in Google Webmasters?
Google Local Carousel