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Showing posts from 2015

Google Reduces The Number of Spam Results Shown in Search Results

Google will not be displaying hacked websites in the search results for roughly 5% of search queries. This means sites that are vulnerable to hacked spam such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. will lose their percentage of share. 

What Should the Webmasters Do?
The webmasters should not leave their site vulnerable to hacking. If the hackers feel free to pass through the site then Google might drop the website from getting displayed in the search results and all the hard work done to get good rankings on Google should get wasted.
For more help for hacked sites, please have a look at the below video:

Further Reading:Webmasters help for hacked sites
Source:Update on how Google tackles web spam

Also See:

3 Methods for Easier Management of Site Verifications
Search Queries in Webmasters Tools
How to Find Out the Total Number of Pages Blocked by Robots.txt
Using Cohort Analysis Report in GA Mac…

Google Updates FCF Limit to 3 Articles a Day

Google recently announced an update to the FCF (First Click Free) model for subscription sites by decreasing the limit from 5 articles per day to 3 articles per day. 

FCF is a model that works well for paid content sites who wish to receive traffic from Google but at the same time restrict the users from viewing too many pages of FREE content. Also, as this model is approved by Google so there are no chances of Cloaking which is a practice of showing different content to user and search engines. 

Back in 2009 when mobile devices were not so widely available, the FCF model of letting a user access 5 articles in a day worked well but today, in the age of mobile devices, the threshold limit aka metering was reduced to 3 articles per day. 


1- What is FCF?

First Click Free is an approach for paid sites where the first article seen by a Google News user doesn't require a subscription. A user can access a maximum of 3 articles of the same site via different search queries. If the user cli…

GetResponse vs. MailChimp - What’s The Smart Communicator’s Choice?

Both GetResponse and MailChimp are amazing email service providers which manage your online email list. From scheduled emailing service to newsletter templates, everything is available with these mailing services. However, where should you put your trust when it comes to managing all your email communication? We’ve got the answer; however, before we find out find out as to what separated the good from the great, let’s have a quick look at the awesome benefits that these services deliver-

•You can design and use newsletter templates containing photos, brand logos and custom graphics.

•Assign automated responses to subscribers on your mailing list.

•Use web forms to import and create mailing lists for your followers and subscribers.

Now, here is a comparative analysis to help you find the better of the two-


To start off with let us take a closer look at the main features of MailChimp.

1.Manage your subscriber profiles- This is a free mailing service which allows you to create a profi…

Now Advertisers Can Display Search Ads on Google Play to Drive App Installs

Google Play reaches more than 1 billion people on Android devices in more than 190 countries. Now, advertisers will have the opportunity to reach such an array of app centric audience by advertising via search ads on Google Play. It will provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps.

FAQ - Search Ads on Google Play

Who Can Run These Ads?

All advertisers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results can run these ads.

Are Companies Already Running These Ads?

Some companies like and Nordeus have been running these ads for testing purposes. Have a look at the below screenshot for reference:

Can I Start Running These Ads Globally?

Yes, you can start running these ads globally.

Can I use it for both Android and iphone?

No, this is available only for Android users. iPhone apps are powered by Apple who do not provide such ads func…

Mobile Searches are Growing - 4 Infographics To Keep You Updated

Brands invest a lot of time and money in studying consumer behavior. Mobile and Smartphones is the next biggest platform that the businesses need in order to keep an eye on the demands of the consumers. In many countries, including the U.S., more Google searches take place on mobile devices than on computers.
At the end of the day, everything depends on the intent of the user. We turn to our phones with intent and expect brands to deliver immediate answers. We can broadly classify the intent of the user into 4 categories as follows:




These are those moments where the people are actually expecting something from their brands. If the brands are able to understand this behavior of the consumers, they will hit jackpot everytime!
Also See:
Mobile SEO Tools Mobile Seo Checklist Mobile Seo Best Practices
List of Mobile Web Browsers
App Store Optimization
How Does Google Analytics Collects Data from Mobile Apps
10 Avinash Kaushik Videos for Learning GA

Increase Traffic to Blog, Get More Leads - No More Excuses! Find Strategies That Works!

"I want to increase traffic to my blog or website"- The very same question keeps on haunting all the business owners. It has kept me on my toes for a long while. Now, I thought to jot down all the very best strategies for increasing not only traffic but also qualified leads. Read them, share them, implement them and let me know in your comments how they affected your site traffic. 

1- Publish right content on a regular basis - 2 long posts around 2000 words is what I suggest per week. Many blogs are having great content but engagement are received for right content only. Share practical knowledge that is useful for the audience right now! (See- QAP-TED-LUV factor for creating quality content & Topic Modeling
2- Edit the older content present on your site especially blog posts. Stale content will change into fresh content if we keep on updating them. This is what Wikipedia does and see the engagement they receive. 
3- Don't forget to add email subscriber section as it …

Another Google Core Search Algorithm Update

June 16th saw a huge spike in terms of ranking changes and Google at last confirmed it that it was a core ranking algorithm change. It was not Panda, nor Penguin and not even related to any HTTPS change. This was a regular algorithm change and is one of the 100+ changes that Google makes every year to its core search algorithm.

This is what Google said to SEL:

"This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board."

Many webmasters have experienced traffic changes on their websites during the period (June 16 - June 19th) and some of them are still experiencing it.

Did you noticed any changes in your website's traffic? Please share with us in the comments below.

You can have a look at this English Google Webmaster Central office-hours hangout where John Mueller sheds some light that this update was not Panda:

Also See:

Google Algo…

Google's PLA Ads Will Now Feature a Buy Button

Google is planning to launch a buy button in it's shopping ads. This news was given by Google's chief business officer Omid Kordestani.

The new Buy Button has been planned to help the users buy more things online. Some 90 percent of commerce is still offline. Also, users find it difficult to process order online because either the steps involved are too many or the design lacks proper usage of CTA elements. To reduce this friction and to enable users to purchase more, Google will directly display the buy button. This button will allow the users to quickly purchase the items and help the advertisers effectively analyze their ROI from Google shopping ads. 

With these buy buttons, Google is giving a direct threat to its major shopping rivals, Amazon and Ebay. Under this system, shoppers who click on the ads on their phones will be directed to a Google webpage to make a purchase of that single item. This will provide a seamless and uniform shopping experience for the shoppers.

The p…

"QUAP-TED-LUV" Factor For Creating Quality Content

Talk about the Panda update or the recent Phantom update, all are focussed towards identifiying quality content. The "QUAP-TED-LUV" factor is the only guideline you will ever need to create quality content for your website. Whether it's Google or Bing, quality content is one of the most important factor for ranking any website on Google. Let's explore this factor and see how you can improve your rankings based on content quality.

The "QUAP" Factor

Quality - The content should be unique and high quality. It should be created to provide a good user experience. It should serve the intent of the user. It should not be mass produced and must not be based solely on keywords geared towards improving the rankings of the website. It should not have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations.
Useful -Think about how you can make your content more useful for your own custom audience. If you are a…

Google Phantom 2 Update Strikes - WARNING - Major Issues That Might Penalize Your Website

Phantom 2 update is a sitewide update that affects the entire domain as compared to only affecting the low quality pages. This means, sites getting affected by this update might loose a bulk of traffic overnight causing decline in conversions and profits.

Why It's Called the Phantom Update?
This update is called the Phantom update because it launches itself silently and punishes the websites heavily making them lose bulk of traffic & conversions overnight.
When Did it Happened?
The Phantom update happened on April, 29th, 2015 but no official announcement has been given by Google.
Major Players Who Lost Rankings in the Phantom 2.0 Update
Lost traffic by around 2,133,386.
Lost traffic by around 54,020.
Lost traffic by around 67,907
Lost traffic by around 38,748

Major Players Who Gained Rankings in the Phantom 2.0 Update
Gained traffic by around 2,952,174
Gained traffic by around 246,777

Top Issues That Might Penalize Your Site 
1- Phan…