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Showing posts from January, 2015

Penguin Might Integrate Into Google's Overall Algorithm Updates

Google Penguin updates are set to happen faster and most probably the percentage of queries affected would be lesser. If the updates happen faster then minor changes are done which indirectly happens to affect smaller percentage of queries. On the other hand, if updates happen after a long gap then the algorithm receives a good number of new functions and definitions that tends to affect a larger percentage of search queries. 


Google is planning to integrate the Penguin algorithm into it's main algorithm that updates frequently in a similar manner as it did for the Panda update. This means updates would be made faster and no prior or after notifications would be given by Google whenever there happens a Penguin update.
So folks if Google does not notifies you about a future Penguin update then don't assume there hasn't been an update. Penguins have got an access to Google's overall continuous algorithm updates.
Also See:
Penguin 2.0 Recovery Guide How to Create Backlinks tha…

Google Introduces Trash Can To Restore Your Lost Analytics Data

When was the last time you accidently deleted a view, property or account from your Google Analytics account? Till today, there was no feature available to pull in the lost data but starting today, Google Analytics has launched a new feature known as the Trash Canthat will allow users to restore the data that they delete accidently.  Where to Locate the Trash Can?Trash Can can be found under the Administration tab. Just go to the admin tab, select an account, and click the Trash Can feature on the left-hand panel. It gets displayed under the accounts section. Check the data that you wish to reclaim, click “Restore, and done! Your view, property or account is now just as it was before you deleted it. 


When Will It Get Activated?
This feature has been activated on all GA accounts starting from today i.e. 28th January, 2015.
How Long Will The Lost Data Remain In The Trash Can?
The lost data will remain safe for 35 days from the day you originally trashed it. After 35 days, say a final goodbye…

Bing Reveals Secrets of Content Quality in It's Ranking Algorithm

I was browsing some old documents on content quality when I found Bing search quality insights blog has an interesting post completely focused on what Bing considers in terms of content quality before ranking web documents. This is really a great effort from Bing to educate the webmasters regarding the quality of content that they should have on their site and I really appreciate it. Google had earlier provided some information on content and site quality in it's EAT factor. Information like these is indeed useful for the audience and webmasters both. I will break down the major components here and compare both what Google and Bing suggests. I personally feel, creating content based on the factors discussed below will help your site to gain rankings both in Google and Bing.

The 'AUP' Factor in Content Quality 

Content quality is mainly judged on the basis of 3 factors. I will name it as the 'AUP' factor. The AUP factor consists of Authority, Utility and Presentatio…

A New Structured Data Testing Tool For Better Results

Google recently launched a new version of the Structured Data Testing tool to better reflect Google’s interpretation of your content. The new tool can be accessed at this URL.

. The new tool contains examples for all the available structured data namely:
Logos
Corporate Contacts
Social Profile Links
Knowledge Graph Events
Music Play Actions
Film Watch Actions
Film Critic Reviews
Rich Snippets
Breadcrumbs
Sitelinks Search Box
This new tool has expanded support for the JSON-LDmarkup syntax. 
Features of This New Tool
Structured data Validation for all Google features  Support for JSON-LD syntax, including in dynamic HTML pagesClean display of the structured data items on your pageSyntax highlighting of markup problems right in your HTML source code
Also See:
Structured Snippet No Rich Snippets For Low Quality Sites Phone Number Support Using Structured Data Markup 5 Tools to Make Your Site Hummingbird Friendly Wolfram Alpha Provides Semantically Better Results Than Google Google Patent to Identify Erroneous …

Should You Stop Creating New Content and Instead Focus on Updating Old Ones?

When we talk about content marketing, the first thing that comes in our mind is creating new content. Several webmasters and business owners have literally wasted tons of money creating content that has generated little to no impressions. In spite of that, we follow the older tradition and keep on investing on new content simply for the sake of traffic and engagement. Alas, most of the time we fail. 



Isn't it a better strategy to revamp the old content piece instead of spending your time and money on creating new ones? This may not hold true in many situations like in the case of latest NEWS, you will need to create new stuff often but what in the case of evergreen content that generate the maximum number of backlinks and social shares? Such content never get old and present before you an opportunity to make that content piece stand apart from that of your competitors. So, in the year 2015, where do you wish to spend your time and money on? Creating new ones or revamping the older …

How to Include Your Business Social Profiles in Search Results Under Knowledge Graph?

Google has started displaying the social profiles of businesses along with the Knowledge Graph. This is a good move by Google as the entire social visibility of the brand can now become visible to the user with a simple brand name search query. 
As for example, a search for Samsung brand returns the social profiles maintained by samsung under the Knowledge Graph displayed on the right hand side.




Now, the question is, how does Google identifies which is the official social account of the business? or How can you enable Google to identify and display your brands social profiles in Google search results?
The answer is, you need to use the  structured data markup to specify your preferred social profiles. Social profiles currently supported are:
Facebook Twitter G+ Instagram Youtube LinkedIn Myspace
In order for Google to recognize structured data as social profiles, make sure you fulfill these requirements:
Publish markup on a page on your official website Pages with markup must not be blocked…

Google Introduces Analytics Spreadsheet Add-On - Schedule and Run Reports Automatically

Philip Walton, lead Google Analytics developer recently introduced the Google Analytics spreadsheet add-on that works to automate your work and saves time from manually editing analytics data in spreadsheets. It works similar to the magic scriptbut the interface is easier to use. In fact, it is an enhancement of the older magic script. It brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets. This tool is useful for:
Querying data from multiple views.Creating custom calculations involving several dimensions and metrics based on custom dates.Create visualizations with the built-in visualization tools, and embed those visualizations on third-party websites.Scheduling your reports to run at a future date automatically.Enhancing privacy settings to control who can view and edit your spreadsheet.
How to Install the Google Analytics Add-On
Create a new Google Spreadsheet (or open an existing one).Choose: Add-ons > Get Add-ons… f…

How to Do Content Marketing in 2015? Will Videos and Podcasts Replace Text Content?

What should your ideal content marketing strategy in 2015? If your business is relying on text as the only content marketing strategy then you need to think again. I guess, other modes of content marketing like videos and podcasts might win the race.

As we move ahead, people would be investing lesser time reading content and instead will like to listen to it. Life is getting easier and we have technologies to work for us! Videos and Podcasts are those channels which people would love to spend time on. As marketers, if we are not leveraging the worth of video marketing and podcast marketing then we are completely going off the road in terms of content marketing for 2015.

Here are some points that you need to really figure out before you plan your content marketing strategy:

1- What is your ideal audience? 
2- In which digital channel are you receiving the maximum engagement? Is it Facebook, is it Twitter, is is YouTube or is it Pinterest? Figure out, what is it?
3- What is the demographic…

How Google Might Connect Topics to Wikipedia Articles Using Probabilistic Entity Linking

The Hummingbird update and the Knowledge Graph form a vital part of the Google semantic search technology. The way Google predicts answers to questions asked by searchers is indeed remarkable. But, Wikipedia and Freebase forms the base of this technology. Google uses probabilistic entity linking technique in order to connect topics to already existing Wikipedia articles. This is what we see for all queries that returns results based on the Knowledge Graph.
Google probably uses a novel efficient Gibbs sampling scheme which can also incorporate side information, such as the Wikipedia graph. This conceptually simple probabilistic approach achieves state-of-the-art performance in entity-linking on the Aida-CoNLL dataset.
The ‘entity-linking’ task involves annotating phrases, also known as mentions, with unambiguous identifiers, referring to topics, concepts or entities. Mapping text to unambiguous references provides a first scalable handle on long-standing problems such as language polysem…

Types of Natural Language Search Results Google Displays For "Intent" or "Non Factual" Search Queries

The launch of the Hummingbird update added brains to the Google search algorithm. Google can now easily return answers to non factual search queries instead of returning 10 blue links and asking the user to search for an answer himself/herself. 

Talking from a user point of view, Google always want the user to receive instant answers to its questions. NLSR (Natural Language Search Results) is an effort by Google to decrease the time spend by an user in searching for an accurate answer. 

Google with the help of its sophisticated algorithms can find out answers from authoritative sources and display them before the user thereby decreasing the time spent by an user in searching for an answer. 

A natural language query is a query using terms a person would use to ask a question, such as "how do I make ice cream?". Some natural language queries are non-factual. A non-factual query may be a query that includes a request for specific information about a topic. Google has the ability t…