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Showing posts from February, 2015

70% of Mobile Searchers Call a Business Directly From Search Results - Introducing Call Only Campaigns in Adwords

Adwords is improving for the better. Considering the number of people using smartphones, there was a need of inclusion of direct CTA elements in the search results itself. Around 70% of mobile searchers call a business directly from search results so how about creating call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.

Instead of 2 step CTA - Have a 1 Step CTA
Enable people to reach your business directly via calls without needing to visit your site. Tailor your ads for phone calls with effective CTA text like “speak to a specialist today" or “call to make an appointment" to let people know they can easily reach your business. 
How to Create a Call Only Campaigns
Call only campaigns are for those businesses whose goal is to increase phone calls. With Call-only campaigns you can get people to click-to-call you straight from your ads. …

Screen Tracking - Determine Which App Screens Receive The Max. User Engagement

Screen tracking is an awesome way to measure the various screens that users visit within your app. Screen view in app is the same as Page View in web. During a session, user might view lots of screens and might spend a particular time interval in each of the screen. Enabling screen taking can help any webmaster gather useful data as to which ones are the most popular, how long users stay on each screen, and how they navigate from one screen to the next. 
Screens are nothing but containers that hold interactive content. You can have different screens for different sections of the app or just a single screen. Whatever the case may be, screen tracking is vital for gaining insights that helps to boost traffic and sales.
Why Screen Tracking Is Helpful?
For example, if each level of a game used a different screen, you could easily track how many people qualified for each level. Analyzing the pattern of user drop-off might indicate that there’s a technical issue associated with a level or that …

Google Will Now Display Website Carousel For Mobile Search Queries

It would be great for us if we can easily browse the latest content from the popular websites right from the Google search results itself without actually visiting the site. Sometimes, it can be hard to go through all the great videos, articles and more out there to find what interests you. Now, if you search on Google on your mobile, you’ll see the freshest, most relevant content from within a single website grouped together in one easy-to-scan place. This is what we call as the website carousel.

In the example below, have a look at the search results for the search query "Greece". We can see that Google returns a "More from the guardian" link containing the latest content from the Guradian's website.

Similarly, a search for NPR will return you links to all their latest articles and videos. So, what are you waiting for? See the results yourself.

Also See:

Google Testing Ads on Knowledge Graph Google Query Processing by Identifying Entities
Rich Snippets in Googl…

Work Towards Earning Links to Increase Business, Not Google Rankings

Links, links, links...are you crazy about getting links to the client's website or for your own website??
Why? because links is one of the most important factor for ranking well on Google as the main ranking algorithm relies heavily on links. 
The result? Everyone is crazy building links...yipee!! But, think just for a second, what will happen if Google suddenly drops this factor from its search algorithm? What will happen if Google no longer considers backlinks as a major factor in its ranking algorithm? The links that you have build in your effort to manipulate the algorithm in any manner, will they be of any value?? All of your hard earned dollars will simply go into the trash with just one algo change.
Business Link Earning- The Best Strategy To Follow?
Think of earning links that can give you business, don't think of it as a lone medium to increase your search rankings. Get the word "link building" erased from your memory. "Business link earning" is the ke…

Upgraded URL's in Adwords - An Easier Option for URL Tracking

Adwords will be rolling out a new update on their interface by the name of upgraded URL's. These provide an easier and faster way to manage and track important information about each click on your AdWords ads. 

The destination URL that we specify in our account is composed of 2 sections:
Landing page URL Tracking code
If we need to make changes in the tracking code then the entire destination URL changes. This triggers a re-review of the destination URL and the ads stop running while your URL is re-reviewed. This wastes time and hampers conversions.
Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. 
The Final URL and the Tracking Template
Now, under adwords, you will be specifying 2 different types of information for URL tracking. 
Final URL is the section where you’ll enter your website’s landing page URL as specified in the image below:

Tracking templates is the section where you will enter your tracking information and …

Google Knowledge Graph Will Now Display Health Related Facts For Common Medical Conditions

One in 20 Google searches are for health-related information. As such, health queries forms a crucial share of the overall search queries and considering the fact that how critical health related information can be in some situations, Google has decided to display relevant medical facts right up front from the Knowledge Graph
What Will Google Display?
It will show us :
Typical symptoms and treatments of the disease.How common the condition is—whether it’s critical, if it’s contagious, what ages it affects.Illustrations from licensed medical illustrators.
With the help of this basic info, it will become easier for you to do further research on the searched condition. 

This information was complied with the help of a team of medical doctors (led by Dr. Kapil Parakh, M.D., MPH, Ph.D.)

This rollout will happen in the next few days, in the U.S. for English search queries.
Also See:
How Does Google Applies Semantic Search? Latent Semantic Indexing Google Testing Ads on Knowledge Graph Google Query P…

Google Invites All Indian Webmasters For a Webmaster Central Hangout

Google is inviting all the Indian webmasters for a webmaster central hangout at 3PM IST On 10th Feb 2015.
Event Details:
Tomorrow, 10 February, 15:00 Hangouts On Air – Broadcast for free  Presenters- Syed and Ashish 

This session will be having discussions on issues like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 
To add your questions - click here
I have also added a question:
"Google constantly works towards improving the GWT interface and provide data to the webmaster in order to enhance the overall user experience. Could you please share some insights on any new features that we might expect to see under GWT in future?" 
Let's see if Google answers that. :)
Also See:
Google Spreadsheet Add on Google Analytics Demos and Tools
Macro and Micro Conversions for Online Portals Learn Analytics FREE How to Find the Best Day of Conversions Through Analytics Data …

Google Feb 4th Update - Is it Panda, Penguin or Starbucks?

Something happened to Google search results on Feb 4th. Still no official announcements has been made from the end of Google but many are guessing it to be the Starbucks update. SERP flux measuring tool, Algoroo referred to this update as the Starbucks update. However, it might be a Panda or a Penguin update too.
Here is a screenshot of Algoroo indicating a high roo value of 2.99.

Similarly, here is a screenshot of Mozcast indicating 90% flux rate.

Did you guys experienced something in your site's search positions? Feel free to add in comments below.
Also See:
Penguin 2.0 Recovery Guide How to Create Backlinks that Google Loves Seo Secrets How to rank in Google Google Disavow Links Tool Google's Take on Site Wide Backlinks
How Does Google Identifies Which Links are Paid? Google Hummingbird Algorithm Why Paid Links Are a Violation of Google's Guidelines Google Disavow Links Tool Google Algorithm Change History
Local Search Ranking Factors

How To Display Google Trusted Store Reviews in Adwords

Google Trusted Stores is a free certification program that helps both the buyers and the sellers. All Google qualified trusted stores are recognized with a badge that is displayed on their site and on Google Shopping. All the customers are offered free purchase protection by Google after making a purchase on their site, covering eligible orders up to $1,000. In order to get trusted store reviews displayed as a review extension on your ads, your store needs to be approved for the Google Trusted Stores program and the Trusted Stores badge needs to get displayed on your site. In order to get approval for your store, you need to fulfill these store performance metrics -. If you have these criteria fulfilled then make use of the review extension as per the steps below in order to enable Google Trusted Stores status to display under your ads.
How to Set up a Google Trusted Store Review Extension?
1- Sign in to your AdWords account at 2- Click the Campaigns tab and ch…

How Google Stopped Bad Advertising Practices in 2014

Counterfeiters, malicious software and scams- can they easily become a part of the adwords platform and cheat the people? Not really, Google has taken some great steps to stop bad advertising practices in 2014 and will continue to take it further in 2015.

What Google Fought in 2014?
In order to combat counterfeiters, Google banned 7,000 advertisers for promoting counterfeit goods, down from 14,000 in 2013 (and 82,000 in 2012). This shows counterfeiters are finding it hard to to circumvent the advanced enforcement systems.
In order to protect the safety and security of users, it stopped all ads pointing to sites where it found malware - whether it’s spyware, adware or other types of malicious software. Around 250,000 sites were removed.
It had collectively removed or rejected more than 2.5 million ads related to weight loss and dietary supplements over the past 18 months. 
What are Bad Ads?
Any ads that violate Google's advertising policies are considered as bad ads. Google employs a sma…