Tuesday, February 24, 2015

70% of Mobile Searchers Call a Business Directly From Search Results - Introducing Call Only Campaigns in Adwords

Adwords is improving for the better. Considering the number of people using smartphones, there was a need of inclusion of direct CTA elements in the search results itself. Around 70% of mobile searchers call a business directly from search results so how about creating call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.

Instead of 2 step CTA - Have a 1 Step CTA

Enable people to reach your business directly via calls without needing to visit your site. Tailor your ads for phone calls with effective CTA text like “speak to a specialist today" or “call to make an appointment" to let people know they can easily reach your business. 

How to Create a Call Only Campaigns

Call only campaigns are for those businesses whose goal is to increase phone calls. With Call-only campaigns you can get people to click-to-call you straight from your ads. You can use the CPC bidding based on the value of a call to your business. These are currently available for the Search Network only.

To create your new campaign:

  1. Login to your adwords account.
  2. Go to the "Campaigns" tab and select Search Network only from the +Campaign drop-down menu.
  3. Name your campaign and choose the campaign type Call-only.
  4. Choose settings like Networks, Devices and Location targeting. 
  5. Click Save and continue.

Monday, February 23, 2015

Screen Tracking - Determine Which App Screens Receive The Max. User Engagement

Screen tracking is an awesome way to measure the various screens that users visit within your app. Screen view in app is the same as Page View in web. During a session, user might view lots of screens and might spend a particular time interval in each of the screen. Enabling screen taking can help any webmaster gather useful data as to which ones are the most popular, how long users stay on each screen, and how they navigate from one screen to the next. 

Screens are nothing but containers that hold interactive content. You can have different screens for different sections of the app or just a single screen. Whatever the case may be, screen tracking is vital for gaining insights that helps to boost traffic and sales.

Why Screen Tracking Is Helpful?

For example, if each level of a game used a different screen, you could easily track how many people qualified for each level. Analyzing the pattern of user drop-off might indicate that there’s a technical issue associated with a level or that a level is too hard. Similarly, you can find the screen that generates the maximum views so that might be a suitable prospect to run ads. 

A screen view consists of a single string field that will be used as the screen name in your Google Analytics reports.We can use the automatic screen measurement to start gaining data across all app views. 

You can automatically measure views as screens using the GAITrackedViewController class. Have each of your view controllers extend GAITrackedViewController, a convenience class that extends UIViewController, and provide the view name to give to the view controllers in your reports.

How to Implement Screen Tracking?

For example, suppose you have an "Game Level 1" view that you want to measure with a view controller header that looks like this:

@interface GameLevel1ViewController : UIViewController

You would update this header to say:

#import "GAITrackedViewController.h"

@interface GameLevel1ViewController : GAITrackedViewController

You must also provide the view name to be used in your Google Analytics reports. You need to edit the view controller's initializer method, if you have one, or the viewDidAppear: method:

- (void)viewDidAppear:(BOOL)animated {
  [super viewDidAppear:animated];
  self.trackedViewName = @"GameLevel1 Screen";

Screen tracking is the future. As mobile devices continues to grow, web based page views will soon become a metric of the past. Have you implemented screen tracking for your app? Which critical data is benefitting you? Please discuss with us in the comments below.

Also See:

Saturday, February 21, 2015

Google Will Now Display Website Carousel For Mobile Search Queries

It would be great for us if we can easily browse the latest content from the popular websites right from the Google search results itself without actually visiting the site. Sometimes, it can be hard to go through all the great videos, articles and more out there to find what interests you. Now, if you search on Google on your mobile, you’ll see the freshest, most relevant content from within a single website grouped together in one easy-to-scan place. This is what we call as the website carousel.

In the example below, have a look at the search results for the search query "Greece". We can see that Google returns a "More from the guardian" link containing the latest content from the Guradian's website.

Similarly, a search for NPR will return you links to all their latest articles and videos. So, what are you waiting for? See the results yourself.

 Also See:

Thursday, February 19, 2015

Work Towards Earning Links to Increase Business, Not Google Rankings

Links, links, links...are you crazy about getting links to the client's website or for your own website??
Why? because links is one of the most important factor for ranking well on Google as the main ranking algorithm relies heavily on links. 

The result? Everyone is crazy building links...yipee!! But, think just for a second, what will happen if Google suddenly drops this factor from its search algorithm? What will happen if Google no longer considers backlinks as a major factor in its ranking algorithm? The links that you have build in your effort to manipulate the algorithm in any manner, will they be of any value?? All of your hard earned dollars will simply go into the trash with just one algo change.

Business Link Earning- The Best Strategy To Follow?

Think of earning links that can give you business, don't think of it as a lone medium to increase your search rankings. Get the word "link building" erased from your memory. "Business link earning" is the key here. Build useful content, improve your customer service, enhance your business relationships in order to earn links. Yes, this sort of business ethical link earning will require proper strategy in place and you can take the help of experienced internet marketers for this job. But, please don't rely on buying 100 odd backlinks just for the sake of rankings.

Every link that gets reflected in your link profile should not only look genuine but should be genuine in a real sense. Every link must add to the value of your brand or must give you business not higher search rankings. Hope you are getting my point here. 

Have a look at this video explaining content based link earning:

Also See:

Wednesday, February 11, 2015

Upgraded URL's in Adwords - An Easier Option for URL Tracking

Adwords will be rolling out a new update on their interface by the name of upgraded URL's. These provide an easier and faster way to manage and track important information about each click on your AdWords ads. 

The destination URL that we specify in our account is composed of 2 sections:

Landing page URL
Tracking code

If we need to make changes in the tracking code then the entire destination URL changes. This triggers a re-review of the destination URL and the ads stop running while your URL is re-reviewed. This wastes time and hampers conversions.

Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. 

The Final URL and the Tracking Template

Now, under adwords, you will be specifying 2 different types of information for URL tracking. 

Final URL is the section where you’ll enter your website’s landing page URL as specified in the image below:

Tracking templates is the section where you will enter your tracking information and tell AdWords how to assemble your URLs as shown in the image below:

Benefits of Using a Tracking Template

You can use a shared tracking template at the account, campaign or ad group level. Now, there is no need to change your destination URL's again and again simply because you wish to change the tracking parameters. You only need to change the tracking template and the changes will get reflected across all the ads in the campaigns. This is time saving and scalable. 

You can use a tracking template at the ad, keyword, or sitelink level.

Also See:

Google Knowledge Graph Will Now Display Health Related Facts For Common Medical Conditions

One in 20 Google searches are for health-related information. As such, health queries forms a crucial share of the overall search queries and considering the fact that how critical health related information can be in some situations, Google has decided to display relevant medical facts right up front from the Knowledge Graph

What Will Google Display?

It will show us :

  • Typical symptoms and treatments of the disease.
  • How common the condition is—whether it’s critical, if it’s contagious, what ages it affects.
  • Illustrations from licensed medical illustrators.

With the help of this basic info, it will become easier for you to do further research on the searched condition. 

This information was complied with the help of a team of medical doctors (led by Dr. Kapil Parakh, M.D., MPH, Ph.D.)

Dr. Kapil Parakh - Program Manager at Google 

This rollout will happen in the next few days, in the U.S. for English search queries.

Also See:

Monday, February 9, 2015

Google Invites All Indian Webmasters For a Webmaster Central Hangout

Google is inviting all the Indian webmasters for a webmaster central hangout at 3PM IST On 10th Feb 2015.

Event Details:

Tomorrow, 10 February, 15:00
Hangouts On Air – Broadcast for free 
Presenters- Syed and Ashish 

This session will be having discussions on issues like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

To add your questions - click here

I have also added a question:

"Google constantly works towards improving the GWT interface and provide data to the webmaster in order to enhance the overall user experience. Could you please share some insights on any new features that we might expect to see under GWT in future?" 

Let's see if Google answers that. :)

Also See:

Friday, February 6, 2015

Google Feb 4th Update - Is it Panda, Penguin or Starbucks?

Something happened to Google search results on Feb 4th. Still no official announcements has been made from the end of Google but many are guessing it to be the Starbucks update. SERP flux measuring tool, Algoroo referred to this update as the Starbucks update. However, it might be a Panda or a Penguin update too.

Here is a screenshot of Algoroo indicating a high roo value of 2.99. 

Similarly, here is a screenshot of Mozcast indicating 90% flux rate.

Did you guys experienced something in your site's search positions? Feel free to add in comments below.

Also See:

Thursday, February 5, 2015

How To Display Google Trusted Store Reviews in Adwords

Google Trusted Stores is a free certification program that helps both the buyers and the sellers. All Google qualified trusted stores are recognized with a badge that is displayed on their site and on Google Shopping. All the customers are offered free purchase protection by Google after making a purchase on their site, covering eligible orders up to $1,000.
In order to get trusted store reviews displayed as a review extension on your ads, your store needs to be approved for the Google Trusted Stores program and the Trusted Stores badge needs to get displayed on your site. In order to get approval for your store, you need to fulfill these store performance metrics - . If you have these criteria fulfilled then make use of the review extension as per the steps below in order to enable Google Trusted Stores status to display under your ads.

How to Set up a Google Trusted Store Review Extension?

1- Sign in to your AdWords account at https://adwords.google.com.
2- Click the Campaigns tab and choose the campaign you'd like to add the review to. Now, click the Ad extensions tab and choose review extensions from the drop down menu.
3- Click Account extension and then click the + Extension button.

6- To create a new review, click the + New review button at the bottom of the window and fill in the below fields:

Format: select “Paraphrased”

Text: this field must contain one of the approved items from below. Please use these quotes verbatim so as to match the policy requirements.

Excellent shopping experience
Recognized for excellent customer service
Shop with confidence
Reliable on-time delivery
Free purchase protection
Source: Google Trusted Stores
Source URL: this is the link to your Google Trusted Stores “Verify” page. You can find this by clicking the Google Trusted Stores badge on your site and copying the “Verify” link from the badge flyover.

7- Click Save and done.

Also See:

Wednesday, February 4, 2015

How Google Stopped Bad Advertising Practices in 2014

Counterfeiters, malicious software and scams- can they easily become a part of the adwords platform and cheat the people? Not really, Google has taken some great steps to stop bad advertising practices in 2014 and will continue to take it further in 2015.

What Google Fought in 2014?

In order to combat counterfeiters, Google banned 7,000 advertisers for promoting counterfeit goods, down from 14,000 in 2013 (and 82,000 in 2012). This shows counterfeiters are finding it hard to to circumvent the advanced enforcement systems.

In order to protect the safety and security of users, it stopped all ads pointing to sites where it found malware - whether it’s spyware, adware or other types of malicious software. Around 250,000 sites were removed.

It had collectively removed or rejected more than 2.5 million ads related to weight loss and dietary supplements over the past 18 months. 

What are Bad Ads?

Any ads that violate Google's advertising policies are considered as bad ads. Google employs a smart systems both manual and automatic to stop detect bad ads. The ads are removed and many times the advertiser too gets banned. 

Here are some interesting stats in 2014, bad ads landscape:

  • More than 524 million bad ads disabled.
  • 86 languages employed in bad ad attempts.
  • More than 7 lac advertiser site disabled.
  • More than 2 lac 14 thousand bad advertisers banned.
  • More than 5K advertisers caught practicing fishing.

Here is an infographic that displays the bad ads scenario in 2014:

Google is taking some great measures to keep the end user safe from bad advertising practices. If you too think you can help Google detect fake advertisers then please leave your comments below. 

Also See: