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Showing posts from March, 2015

How to Set Up Site Search and Configure Reports in Google Analytics

If you have a search button on your site, you probably want to know what people are searching for when they come to your site. This data is incredibly useful for e-commerce websites. This tutorial will help you to know how to set up site search, identify search query parameters and see site search data in Google Analytics.

How to Set Up Site Search?

Sign in to your Google Analytics account, click on Admin - >View Settings.



Under Site Search Settings, set Site Search Tracking to ON.

In the Query Parameter field, enter the word "s" or "q".Click Save Changes.



Where to See Site Search Query Data in Google Analytics?

Navigate to Behavior - > Site Search - > Overview to find the site search query data.


Video

Here is a step by step video that will guide you to configure the site search query parameter in an easier way.



Also See:

Using Cohort Analysis Report in GA
Macro and Micro Conversions for Online Portals
Learn Analytics FREE
How to Find the Best Day of Conversions Thro…

Google Q&A Session For Mobile Friendly Ranking Algorithm Change - Video

Rankings in Mobile Search Results Set to Change in April 21st - Here is What You Should Do!

Google has updated it's mobile search ranking algorithm and site rankings are set to change in April 21st, 2015. Is your site ready to tackle that change? If you still haven't taken measures, it's time for you to do so. Here is a checklist of all the things you should be doing to keep your website safe in mobile search rankings.

1- Ensure that your site does not have any faulty redirects. Simply redirect smartphone users from a desktop page to its equivalent smartphone-optimized page. DO NOT redirect all the desktop users visiting several different inner pages to the home page of the mobile site. For ex- www.example.com/ should be redirected to www.m.example.com/ and www.example.com/foo should be redirected to www.m.example.com/foo and not www.m.example.com. (If your site is responsive it's best and there won't be any issues of faulty redirects). Have a look at the below image to have a more clear idea:



2- Check whether the search engine crawlers are able to accurat…

Google Updates Definiton of Doorway Pages in Quality Guidelines

Google has updated the old definition of doorway pages and added some clarifying examples in order to combat doorway page spam. Doorway pages are a set of webpages (same or different domains) that is created specifically for the search engines and redirects the users to the same destination. This can be frustrating for the end users because even after clicking on different search results, the user is taken to the same landing page URL. 
Here is the old definition of doorway pages as per Google:

And here is the new definition:

So, please don't waste your time and money creating doorway pages cause they might land your entire web properties into trouble. Anything that goes against the quality guidelines is dealt severely with Google. 
Also See:
Google Website Carousel For Mobile Search Queries Rich Snippets in Google Mobile SEO Tools Mobile Seo Checklist
Search Engine Optimization or Search Experience Optimization
Google to Provide Examples of Unnatural Backlinks
Google Patent to Determine Sp…

How Can You Use Cohort Analysis Report in GA to Increase Conversions?

Cohort analysis helps us to examine a segment of users who share a set of common characteristics over a period of time. Performing an analysis on this refined set of customer data/user data can provide some valuable details as to how we can strengthen our current marketing strategy. 

What is a Cohort?

A Cohort is a group of users segmented by time who share the same set of characteristics. For example - The Indian Cricket Team For the World Cup 2015 is a cohort because all the members share common characteristics, they all played for India in the World cup 2015.

Why Cohort Analysis Matters For Your Business?

Businesses often survey the performance of new customers acquired with the help of a particular marketing channel. 

This is simply a cohort. It’s all customers who were acquired from a particular channel. 

Here are some more examples of Cohorts:

All customers who ordered during Christmas.Performance of customers who are from Sweden.Performance of customers who register on the site throug…

Google to Rely on Trustworthiness Instead of Site Popularity - Here Comes Knowledge-Based Trust (KBT) Ranking Score

We all have talked about links in the past but in future Google is set to consider trust (accuracy) of the content as a major ranking signal instead of site popularity which is solely based on links. A new ranking factor named Knowledge-Based Trust (KBT) score is set to affect all the webpages and they shall be ranked on the basis of high to low KBT scores. (Certain exceptions apply as the actual Google algorithm is based on so many other factors) but most importantly links will lose some of its importance to KBT scores.
What is Knowledge-Based Trust (KBT) Score?
Judging the quality and accuracy of information is a tremendous task. Traditionally Google evaluated it using exogenous signals such as hyperlinks and browsing history. These signals however weighted popularity of a webpage more instead of it's trustworthiness. Some less popular websites having very accurate information neveer get the same visibility because the main ranking algorithm relies of PR that is measure of popular…