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Showing posts from April, 2015

Do or Die Situation with Ecommerce Sites Mushrooming

Ecommerce has arrived in a big way, and is here to stay. Today, more and more small and medium businesses are turning to ecommerce to improve their performance and figures. With a vast market to tap, ecommerce sites are going all out to woo customers in a big way. However, businesses need to keep up with the ever changing scenario and algorithms that can either make or break a business. It is vital for fledgling businesses to keep up with the times, lest they perish midway.  Here are some tips on how to keep up with the times. 
1.Tweak the Performance
Today, most of the websites have more number of pages, which have grown in size as well. This is because of the several new features that are incorporated frequently. One problem with this development is that the pages tend to become painfully slower, often irritating visitors who lose their patience. According to Radware, today’s websites are markedly slower by about 21% when compared to about a year ago. Almost half the websites take an …

Official: April 21st’s Update Boosts Mobile Search Rankings for Pages That are Legible and Usable on Mobile Devices

The most awaited Google mobile search results update has started and webmasters are eagerly awaiting to notice it's impact on their websites. This update will help the searchers easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. This update will roll out in the next few weeks.

If your website has pages that are mobile friendly then you can assume them to get impacted positively but remember, user intent is the most important factor that Google considers before rankings any page. Provided if all the other factors favor your site and you also made that page mobile friendly then that page will have a positive impact after this update rolls on.
Some highlights of the April 21st Update
Affects only mobile search rankings, not desktop and tablet rankingsAffects search results in all languages globally Applies to individual pages, not entire web…

Google to Display Real World Names of Site Instead of Domain Name in Mobile Search Results

Mobile is ringing... Google is making most of the changes that are catered towards the mobile audience. From April 16th, 2015 Google has started to roll out a new update to the presentation of mobile search results. The new algorithms will display the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.



















How to Display Your Site Name in the Search Results ?

You will have to use structured data markup on your site to indicate the preferred name you want Google to display in Search results. While naming your site, please keep in mind of the following guidelines:


Be reasonably similar to your domain nameBe a natural name used to refer to the site, such as "Google," rather than "Google, Inc."Be unique to your site—not used by some other siteNot be a misleading description of your site Once you have decided on the site name, use the JSON-LD script and add in anywhere on the site either in the head or the …

Customer Retention Rate Optimization (CRRO) - The Next Big Challenge For Digital Marketers

The mushroom growth of e-commerce websites and the emergence of niche sites for almost every vertical have made the online marketers think about the next biggest challenge in the world of digital marketing and that is customer retention rate optimization. I prefer to call this CRRO in short. 
CRRO consists of strategies which helps any company to retain it's customers and increase the repeat flow of orders. Due to strong competition and wide variety of options, customers tend to change their mood often. CRRO helps to analyze the behavior of customers and helps them to segment and customize their products in a manner that initiates a positive flow of orders.


What is Customer Retention Rate?
Customer retention rate is the total number of customers you are able to keep during a period with respect to the number you had at the start of your period. 
How to Calculate CRR?
The formula for calculating CRR or the customer retention rate is:
CRR = ((E-N)/S)*100
where:
Customers at the start of the…

Myntra.com Shutting Down It's Website and Focusing on Just App To Increase Sales!

This might sound weird! One of the largest E-commerce companies in India, Myntra.com is planning to shut down it's website and moving ahead with their promotion with just it's shopping app. This means, no website for desktop users, no special site for mobile audience, only an app to serve the customers. This might sound scary for the investors but Flipkart.com which acquired Myntra.com recently isn't scared of losing revenue with it's bold move because in the long run, it might prove an excellent sales generator. 



Myntra is set to close on May 1. How profitable is it to move ahead with an App only strategy. This is what the future awaits! Myntra has just showed us the way. For E-commerce sites to succeed in future, they need more than just a website to succeed, they need an app and that too with a strong database of users who are ready to order repeatedlywith the app installed in their mobile devices.

Myntra claims that around 85 percent of all users come to the site via…

Strategy to Increase Your Brand's Social Value Using Influencer Marketing

So you are ready to give your brand a social boost? Awesome, influencer marketing is a great way to do that. Here is my strategy to increase social shares and importance of any brand. 

Head over to Buzzsumo and find out the top influencers of your industry. Study what type of tweets do they send or more importantly, what type of tweets do they retweet. 



Start Following Your Influencers and Make Them Follow Your Brand 

Once you have the idea, follow the influencer and start tweeting things they like the most. Now, mention your influencer in your tweets and sooner or later they will catch up with your brand and start following it. If they start retweeting your posts or start tweeting about your brand in their tweets, the massive influencer reputation benefit your brand will receive can make it a social superstar. 



Influencers are stars, instead of following every people, follow the superstar and all those who are following the superstar will start following you. Also, make sure to pass on s…