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Showing posts from July, 2015

Now Advertisers Can Display Search Ads on Google Play to Drive App Installs

Google Play reaches more than 1 billion people on Android devices in more than 190 countries. Now, advertisers will have the opportunity to reach such an array of app centric audience by advertising via search ads on Google Play. It will provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps.

FAQ - Search Ads on Google Play

Who Can Run These Ads?

All advertisers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results can run these ads.




Are Companies Already Running These Ads?

Some companies like Booking.com and Nordeus have been running these ads for testing purposes. Have a look at the below screenshot for reference:




Can I Start Running These Ads Globally?

Yes, you can start running these ads globally.

Can I use it for both Android and iphone?

No, this is available only for Android users. iPhone apps are powered by Apple who do not provide such ads func…

Mobile Searches are Growing - 4 Infographics To Keep You Updated

Brands invest a lot of time and money in studying consumer behavior. Mobile and Smartphones is the next biggest platform that the businesses need in order to keep an eye on the demands of the consumers. In many countries, including the U.S., more Google searches take place on mobile devices than on computers.
At the end of the day, everything depends on the intent of the user. We turn to our phones with intent and expect brands to deliver immediate answers. We can broadly classify the intent of the user into 4 categories as follows:
I-want-to-know


I-want-to-go


I-want-to-do


I-want-to-buy


These are those moments where the people are actually expecting something from their brands. If the brands are able to understand this behavior of the consumers, they will hit jackpot everytime!
Also See:
Mobile SEO Tools Mobile Seo Checklist Mobile Seo Best Practices
List of Mobile Web Browsers
App Store Optimization
How Does Google Analytics Collects Data from Mobile Apps
10 Avinash Kaushik Videos for Learning GA
S…

Increase Traffic to Blog, Get More Leads - No More Excuses! Find Strategies That Works!

"I want to increase traffic to my blog or website"- The very same question keeps on haunting all the business owners. It has kept me on my toes for a long while. Now, I thought to jot down all the very best strategies for increasing not only traffic but also qualified leads. Read them, share them, implement them and let me know in your comments how they affected your site traffic. 




1- Publish right content on a regular basis - 2 long posts around 2000 words is what I suggest per week. Many blogs are having great content but engagement are received for right content only. Share practical knowledge that is useful for the audience right now! (See- QAP-TED-LUV factor for creating quality content & Topic Modeling
2- Edit the older content present on your site especially blog posts. Stale content will change into fresh content if we keep on updating them. This is what Wikipedia does and see the engagement they receive. 
3- Don't forget to add email subscriber section as it …