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Showing posts from 2016

Can Emotional IQ Really Help with Online Marketing?

EI or Emotional Intelligence has been a hot topic among workers and business owners alike. Companies are beginning to focus on emotional intelligence as one of the factors they consider when choosing people to fill managerial positions. 

According to studies complied by the University of Maryland, people with high EI are better able to resolve conflict and handle the emotions of others. For business owners wanting to perform effective internet marketing, emotional intelligence is actually a handy skill to have. You can understand customers better, accept criticism more positively and gain so much from an audience when you have a high level of emotional intelligence. 

You can also see signs and gain a lot of insight from non-verbal communications as well as online feedback. Be sure to read the Emotional IQ and You infographic by the University of Maryland for more info. 

Also See:

Exit Rate vs Bounce Rate Google Search Tips and Tricks Getting Listed on Search Engines
Creating Google Friendly …

5 Google Analytics Hacks You Wish You Had Known

Every year, digital marketers are on the lookout for the latest secrets to tackle social media marketing to help grow their business. Google Analytics is one such tool that can change the way you track your goals. Many universities offers courses to become Master of Science in Analytics. Whether it’s understanding your customer’s shopping trends or attempting to calculate your return on investment (ROI), here are 5 ways, you can utilize GA services to provide an accurate image of your website. 

Hack #1. Utilize the Annotation Tool to Make Quick Notes
It’s important to make a note of useful information while browsing other websites. Having a messy desk with sticky notes isn’t exactly a reliable way to store data. The GA Annotation tool ensures you can quickly make a note of something and keep a track of it. Simply click on the related graph on GA and choose “Create a new annotation”, from here you can add as many notes as you please.
Hack #2. Customize Real-time alerts to Monitor Changes

5 Ways to Improve Your SEO By Using Virtual Reality and AI

Virtual Reality is the technology that mimics actual reality. A massive shift in technology is taking place involving the usage of both Virtual Reality and Artificial Intelligence
VR uses technologies to generate sounds, images and other sensations that stimulates the senses of humans just like a real environment. Similarly, AI is a technology that helps to produce intelligent machines that are capable of perceiving the environment and taking actions accordingly. AI is divided into 3 types as explained below: Artificial Narrow Intelligence (ANI): Think of a robot beating an opponent in chess).Artificial General Intelligence (AGI): This of a robot who is capable of performing almost all the functions just like the humans do.Artificial Super intelligence (ASI): Think of a machine that has higher capabilities of executing functions that are beyond the capacity of a normal human being.
Now, how does that going to affect Search Engine Optimization? Well, it has started to change SEO faster …

Google Migrating to Mobile First Indexing - Here Are The Steps You Need to Take!

Google has started migrating on mobile first indexing meaning it will give priority to mobile pages getting indexed and ranked first as opposed to a desktop first indexing a system that Google currently follows. This system of desktop first indexing and ranking is slowly getting replaced and mobile pages are becoming a priority. 

What Does This Means?

Google will now use mobile as the primary index and desktop as the secondary index for ranking webpages.Sites will rank on keywords that are optimized for mobile sites as opposed to desktop sites. This change is very slow so you might not notice immediately but in the near future, webpages and keywords optimized for mobile will rank higher and those optimized for desktop will remain to lose their visibility.

This certainly means, you need to make some technical changes in order to enable your website to continue ranking high on the search results. 

Guidelines for Webmasters to  Have a Mobile-Focussed Index

1- Ensure to have the primary conten…

The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels

Google is constantly changing its user interface in order to make it more user friendly. During it's routine test runs, a new search interface was noticed as displayed in the below screenshot:

This new search interface has 2 new labels namely "Settings" and "Tools". In the current interface (as displayed in the below screenshot), there is a gear icon that has a drop down containing the search settings option. The new interface is more user friendly as many users remain unaware about the search settings label being hidden inside the gear icon. 

Also See:

Secrets About Google You Didn't Knew
How to Rank High in Google Secret of Google Plus Ones New Google Ranking Factors
Using  Google Plus Ones for Seo
3 Seo Tactics that Can Work Instantly!
50+ Seo Tips
Rich Snippets in Google
Understanding Google's Page Layout Algorithm Google's Disavow Links Tool For Sites Harmed By Low Quality Links Google Indepth Articles
How Does Google Applies Semantic Search?
Latent Semantic …

Google's New Pixel Phone and What it Means For Mobile SEO?

Google’s new Pixel phone comes preloaded with Google assistant, the successor to Google Now. Check out why we think Google Pixel and its voice search will change mobile SEO as we know it. 

The Google Pixel is poised to make a big splash in the upcoming holiday battle for smartphone supremacy.
It’s the search giant's first significant move in the smartphone market since the introduction of the Nexus phone line.
Critics are praising the Pixel, and coming away especially impressed with Google assistant; Google’s replacement for the Google Now platform.
Google is calling it, the “next evolution” of Google search, indicating serious confidence in the future of voice search.
Though, it’s not surprising to see voice search hailed as the next big thing. After all, both Apple and Amazon are pushing their own voice assistants.
Based on the market trends, it’s a safe assumption that voice assistants are catching on fast.
Their growing popularity has us wondering what effect they’ll have on traditio…

How to Have a Mobile Optimized, Festive Friendly Email Marketing

Email Marketing is one of the most ROI friendly channels of online marketing. We all need a mobile optimized email marketing strategy in order to generate the best returns on investment.

Today’s mobile consumer base are constantly checking their mobile phones to track emails. There was never a great time to reach the mobile savvy customers as we have now. Here is how you can have a mobile optimized, festive friendly email marketing strategy. 
How to Have Mobile Friendly Emails?
1- Keep the subject lines shorter to around 25-30 characters as most of the mobile devices displays up-to 30 characters only. 
2- Make the pre-header text attractive and click worthy and this text gets seen in the mobile devices. 
3- Use single column template in order to keep the content visible evenly irrespective of the devices. 
4- Use images sparingly in order to cut down on load times.
5- Use a single call to action so that it becomes easier for the user to decide what to do next.
6- Limit your word count as mobi…

Get Automated Insights From Google On Your Mobile App

Google has launched a new stream of automated insights in its official Analytics app. This is a great improvement where webmasters will be able to see key metrics and areas where there is scope for improvement. This will reduce the overall time taken on manual data analysis in order to find out the key areas of improvement. Instead, the Google Analytics App will now send automated insights on your mobile app informing you which actions are driving more conversions so that you can continuously improve your site and increase your ROI. 

The data is available in the Assistant Screen and it lets you see key trends in just 5 minutes. Moreover as the app learns more about your business, it gets smarter and smarter. It’s available now in Google mobile app on Android and iOS, so you can easily grab insights on the go.

How it Helps?

Analyzes the available data to give you meaningful insights and recommendations.Offers quick tips on how to improve your Google Analytics data.It reacts to your feedba…

The Definitive Guide to Product Bundling

An e-commerce website can drive more sales and improve conversion rate with product bundling. Under product bundling, multiple products are clustered under the same package. Consider the below screenshot to get a better understanding of it:

In the above example, the e-commerce website combined four different products to cater to one customer. It drives sales for multiple products with a minimum of marketing tactics. The amount of money saved on the purchase drives customers to make the purchase.
How to Create Product Bundles?
As per Matt, owner m2media, a creative web design company in Brisbane, "For an e–commerce business to flourish it has to adapt to the ever-changing dynamics of the digital world. Product bundling is the latest trend which has to be a prominent feature of services provided by a web designing company".
Align with e-commerce websites which provide with licenses and extensions to support product bundles. You can opt for:
WooCommerce: Provides with pre-configured…

Google Says, Pages Offering Bad Mobile User Experience Will Not Rank Highly After Jan 10, 2017

Google has clearly indicated in one of it's recent blog posts that webpages where content is not easily accessible to the user when searching from mobile devices will not rank as highly after Jan 10th, 2017. 

What Hampers the Mobile User Experience?

Popup's that cover the main content area and not allow the user to view it. 

ALSO SEE: Optimizing Your Site Content for Mobile Audience

Displaying interstitials that needs to be closed in order to access the main content area.

However, not all interstitials are bad. Some that inform the user about cookie usage or a popup for age verification or a popup that does not covers the entire mobile screen are all valid usage of popups that won't be affected by the coming January update.  

The main point that matters is, users should reach your main content from search and there should be no mandatory obstructions to it. 

Also See:

Mobile SEO Tools
Mobile Seo Checklist Mobile Seo Best Practices
List of Mobile Web Browsers
App Store Optimization