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Showing posts from June, 2016

5 Pillars of an Effective Digital Marketing Strategy

With 3,424,971,237 people, or 46.1% of the total human population actively using the internet, digital marketing is the most effective way to reach your potential customers nowadays.

Digital marketing, in its very basic nature, is directing traffic to your business' main website. By growing traffic to your website, it will increase the chance of conversion, which is the transformation of a website visitor to an actual buyer. But with the vast diversity of digital marketing tactics, techniques, and jargons, it can be a daunting task.

1. Content Marketing: Blogging

Blogging has many advantages to your business. The first and foremost is to show your business' expertise and knowledge about what you're doing. By showing that you actually know what your business is and how dedicated you are, it will generate credibility in the eyes of your customers. 

The second is to build awareness of your products or services, and its value. Many people didn't realize a product or service is…

Mobile First SEO Strategy - Get Started if You Still Haven't!

Mobile comes first for the users and mobile comes first for the businesses. A mobile first SEO strategy matters the most for local businesses which needs to get ranked on A position on the Google location search results. In order to tap the full potential from users searching on mobile devices, you need to have a responsive site or app that lets your targeted audiences directly contact you while they are a conducting a search on Google. Think of Mobile Experience First

A lot of creators of the website are following the “mobile first movement” strategy. This means that even before planning to design for the desktop or laptop systems they design for mobiles. The reason being that this gadget is more relevant than a desktop for many users now. It is important that the website developers understand the interaction of their potential market with the website through the mobile phones. Have a Professionally Designed Responsive Website One of the recent trends in digital marketing is developing w…

"Compare Queries" Option in Search Console - What Should You Look Into?

Google recently launched the "compare queries" section under the Search Console. This post will explain all the stuffs that you should look into while comparing individual keywords.  

Step 1: Login to the Google Search Console

Step 2: Head over to Search Traffic -> Search Analytics

Step 3: Check the Queries filter and click on Compare Queries

A drop down box will open. Enter the queries that you wish to compare. Here, I have entered the queries "google Analytics interview questions" vs "seo interview questions" as I wish to see a comparison between these 2 search queries.

Click on compare and Google will return the number of total clicks that your site receives from the compared queries individually. 

What to Check with the "Compare Queries" section ?

1- You can compare the performance of each keyword on the basis of clicks, impressions, CTR and average position.

2- You can check the number of clicks sorted on the basis of countries and devices lik…