Sunday, June 19, 2016

Mobile First SEO Strategy - Get Started if You Still Haven't!

Mobile comes first for the users and mobile comes first for the businesses.
A mobile first SEO strategy matters the most for local businesses which needs to get ranked on A position on the Google location search results.
In order to tap the full potential from users searching on mobile devices, you need to have a responsive site or app that lets your targeted audiences directly contact you while they are a conducting a search on Google.
Think of Mobile Experience First

A lot of creators of the website are following the “mobile first movement” strategy. This means that even before planning to design for the desktop or laptop systems they design for mobiles. The reason being that this gadget is more relevant than a desktop for many users now. It is important that the website developers understand the interaction of their potential market with the website through the mobile phones.
Have a Professionally Designed Responsive Website
One of the recent trends in digital marketing is developing web designs which are responsive. In order to understand the concept of responsive web design one will have to understand how the use of the gadgets and technology has changed over time. While internet could only be accessed through the computers a few years ago, the ease of access through the mobile phones has made the world easier for most of us. The status of mobile phones has risen to that of a “personal accessory/gadget” which allows the individuals to use various modes of communication. Therefore, it is important that those who are developing the websites are aware of this fact and keep the same in mind so that the respective websites can be accessed through the phones easily. In order to develop responsive webs designs it must be remembered to:

A- Learn about media queries
CSS3 features media queries which allow content to respond to devices under different conditions. These queries help in evaluating the attributes like;
  1. Resolution of the device
  2. Height and width of the screen etc.

This information is essential in determining the appropriate CSS rules and works as the foundation when designing the responsive designs for websites.

B- Identify the preferences of the target audience
For many individuals a desktop is very different from a mobile. A mobile is a highly personalized device which the individuals use for multiple purposes. This is the reason the individuals required to develop responsive web designs might want to make use of analytical figures to determine the way these gadgets are being used by their target audience. Some internet surfers prefer searching information on websites using a search bar. If this is the case the website must feature an always visible search bar for their ease.

C- Develop easy to lead websites
Nothing puts off a visitor more than a slow loading website. According to the latest studies conducted to study the behavior of the mobile users highlights that the individuals expect the websites to load in about four seconds. In order to increase the loading time of a responsive web design it is important to get rid of the non-optimized images, which are in most of the cases the main culprit for slower loading. These images can be scaled down using the effective web tools and applications easily.

Design a Mobile App That Automatically Loads When Someone Visits Using a Mobile Device

You should have a mobile app that automatically detects the device of the user and loads it whenever someone taps on your search results using a mobile device.
Here are some useful resources to get started:

Also See:

How to Design SEO Friendly Web Page?
Navigation in Seo
Orphan Page
Faulty Redirects 
Google Launches Rendering Tool
Site Wide Links
Doorway Pages

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