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Showing posts from August, 2016

Google Says, Pages Offering Bad Mobile User Experience Will Not Rank Highly After Jan 10, 2017

Google has clearly indicated in one of it's recent blog posts that webpages where content is not easily accessible to the user when searching from mobile devices will not rank as highly after Jan 10th, 2017. 

What Hampers the Mobile User Experience?

Popup's that cover the main content area and not allow the user to view it. 

ALSO SEE: Optimizing Your Site Content for Mobile Audience

Displaying interstitials that needs to be closed in order to access the main content area.

However, not all interstitials are bad. Some that inform the user about cookie usage or a popup for age verification or a popup that does not covers the entire mobile screen are all valid usage of popups that won't be affected by the coming January update.  

The main point that matters is, users should reach your main content from search and there should be no mandatory obstructions to it. 

Also See:

Mobile SEO Tools
Mobile Seo Checklist Mobile Seo Best Practices
List of Mobile Web Browsers
App Store Optimization

5 Ways to Properly Optimize Your Landing Pages for SEO

A landing page is one of the most important parts of the entire SEO campaign, yet many marketers still avoid optimizing it. A perfectly optimized landing page is essential for increasing the overall conversions happening on the site. SEO friendly landing page caters to the audience and provides them with everything from ease of navigation to quality information.

Laid down below are the steps, which you need to follow to enhance the SEO appeal of landing page for your audience:

1- Follow the Rule of "Thirds" to Make Your Landing Pages More Interesting, Dynamic and UX Friendly
As per the international standard on Ergonomics of human-system interaction, the user experience is defined as “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.” On general terms, I recommend you to follow the below guidelines for an effective, user-friendly design:
• You can use content management software such as WordPress. It offers highly c…

Your Digital Marketing Budget is Getting Wasted! How to Stop it?

A substantial share of digital company revenue is put to marketing. Digital marketing is no longer a part of the digital structure rather the main driving force to generate profitable growth. Issues start to incur when the marketing strategy in place does not provide expected results due to one reason or another.

Here in this article we will talk about how from renowned to small start-ups tend to waste a chunk of their digital marketing budget and how to fix those mistakes to maintain a steady growth of an organization.
First, let’s talk about ways by which knowingly or unknowingly digital marketing budget goes to waste:
1- Missing the Bigger Picture
A marketing campaign should not be planned with a narrow vision. It should take your organization to next step of your aspirations. Allotting budget to a marketing campaign with no future ambitions only takes you back to square one.
Short term marketing goals with no future adversely impacts the overall branding on the digital platform. Spend …

Google Rank-Modifying Spammers Patent

Your chances of attracting audience on online platform are completely dependent on how high you rank on search engine results. Needless to say, when the arena is as vast as a World Wide Web there are going to be illicit practices being incorporated.

The Rank-Modifying Spammers Patent highlights all of those spam tricks being incorporated to rank a page higher on search engine results. To give you an idea of how Rank modifying techniques affect search engine results here is an example:

The first half of the figure points out to the ranks of search engine results minus any rank modifying spamming. However, with rank modifying spamming you can see a great shift in the ranking pages. The websites which rank much lower in result pages climb higher and garner audience for their benefit. Techniques used by Rank Modifying Spammers:
Google uses an intricate form of codes for the algorithm it has in place to weed out spam activities. Time and again spammers come with some creative ideas to better S…

Big List of Top 25 Video Marketing Tools

The video marketing industry is a booming industry and audiences are enjoying videos more than blogs and articles. It is simple when you use a video to promote your business, brand, event, product or service with the help of marketing tool. This also helps to boost online presence and conversion rates, apart from satisfying people’s information and entertainment needs because a one minute video is more than a million words.

Here are some popular video marketing tools to help you create short videos and launch your marketing campaign:

Animoto automatically create amazing orchestrated and unique videos using your photo, clips, music and images. It is an awesome application that can save a lot of time, effort and work when you are creating video marketing campaign.

It syncs well with major social sites like Facebook, Picasa, Flickr, Photobucket and Smugmug. It’s basic plan is free that gives you unlimited access to create 30-second videos, with HD option and 600+ music tracks to en…