Tuesday, November 15, 2016

Google Migrating to Mobile First Indexing - Here Are The Steps You Need to Take!

Google has started migrating on mobile first indexing meaning it will give priority to mobile pages getting indexed and ranked first as opposed to a desktop first indexing a system that Google currently follows. This system of desktop first indexing and ranking is slowly getting replaced and mobile pages are becoming a priority. 

What Does This Means?

  • Google will now use mobile as the primary index and desktop as the secondary index for ranking webpages.
  • Sites will rank on keywords that are optimized for mobile sites as opposed to desktop sites. This change is very slow so you might not notice immediately but in the near future, webpages and keywords optimized for mobile will rank higher and those optimized for desktop will remain to lose their visibility.

This certainly means, you need to make some technical changes in order to enable your website to continue ranking high on the search results. 

Guidelines for Webmasters to  Have a Mobile-Focussed Index

1- Ensure to have the primary content and markup equivalent across desktop and mobile. You can do so by having a responsive site and proper markup where the site content does not change as per the user agent. In case, you have different desktop and mobile versions then follow the below steps:

2- Optimize the overall speed of the site. This can be done by minimizing codes, leveraging browser caching, optimizing images and reducing redirects.

3- Ensure that the Title and description tags are not too long as mobile screens have less space. Longer title tags will look ugly and important keywords will lose their importance. This is somewhat tricky situation but it needs to be done and yes very smartly. 

4- Optimize your site content for mobile devices. Refer to this guide for more information. 

Here is a video from Braindrop where Marketing Engineer Tanner Sifferath shares Google's new emphasis for indexing search results and why a responsive site matters more than ever: 

Also See:

Checking Whether Your Site is Manually Penalized by Google
How to Write a Reconsideration Request?
Why Paid Links Are a Violation of Webmaster Guidelines
Google Disavow Links Tool
Link Farms

Monday, November 14, 2016

The New Google Interface Might Have "Settings" and "Tools" As 2 New Labels

Google is constantly changing its user interface in order to make it more user friendly. During it's routine test runs, a new search interface was noticed as displayed in the below screenshot:

This new search interface has 2 new labels namely "Settings" and "Tools". In the current interface (as displayed in the below screenshot), there is a gear icon that has a drop down containing the search settings option. The new interface is more user friendly as many users remain unaware about the search settings label being hidden inside the gear icon. 

Also See:

Secrets About Google You Didn't Knew
New Google Ranking Factors
Using  Google Plus Ones for Seo
3 Seo Tactics that Can Work Instantly!
50+ Seo Tips
Rich Snippets in Google
Understanding Google's Page Layout Algorithm

Friday, November 11, 2016

Google's New Pixel Phone and What it Means For Mobile SEO?

Google’s new Pixel phone comes preloaded with Google assistant, the successor to Google Now. Check out why we think Google Pixel and its voice search will change mobile SEO as we know it. 

The Google Pixel is poised to make a big splash in the upcoming holiday battle for smartphone supremacy.

It’s the search giant's first significant move in the smartphone market since the introduction of the Nexus phone line.

Critics are praising the Pixel, and coming away especially impressed with Google assistant; Google’s replacement for the Google Now platform.

Google is calling it, the “next evolution” of Google search, indicating serious confidence in the future of voice search.

Though, it’s not surprising to see voice search hailed as the next big thing. After all, both Apple and Amazon are pushing their own voice assistants.

Based on the market trends, it’s a safe assumption that voice assistants are catching on fast.

Their growing popularity has us wondering what effect they’ll have on traditional text search. 

If people are moving away from text search in favor of voice assistants, will mobile SEO techniques change? We believe they will.

How, we’re not exactly sure. Though we do have our own theories. 

Let’s take a look at what we can say with confidence is likely to happen in the mobile SEO world as voice assistants gain traction.

Website Visibility May Decrease
Voice search and text search work differently.

Google assistant is aimed at functioning as your virtual assistant. This means interacting in human like ways. 

It won’t return a list of answers, but rather the “best” answer in a conversational tone. This means your website isn’t likely to appear every time Google assistant returns an answer.

In fact, it probably won’t return nearly as much as it currently does, due to Google’s new emphasis on local search results.

The Possum update showed us that local search is a major part of Google’s strategy moving forward, and their local shift makes sense.

Mobile search analysis has shown that 4 in 5 consumers conduct local searches on search engines. Of these consumers, 88 percent admitted to making these local searches on their smartphone.

Location based SEO is likely to become a vital new strategy, if only to comply with Google's new love for local search.

What Do Users Want?
We just mentioned that Google is focusing their voice assistant strategy on local search.

Bing explains why, revealing that half of voice searches have local intent. We know, Google isn’t Bing, but consumer intent doesn’t vary much across identical platforms.

So how do you cater to local search results?

Luckily for us, Google already runs a program that lets local businesses improve their SEO.

They call it, Google My Business.

You provide Google with basic information users want; street address, phone number, web address, and store hours.

Google then draws from the information and combines it with accurate gps results to return voice search answers.

The more relevant information Google has on your business, the better chance of returning in a voice search.

Paid Results Are Dead?!?
We sure hope so.

It’s too early to tell, but Google assistant doesn’t look like a platform that paid search results will translate to.

Again, the nature of voice search and text search are too different. 

Google assistant will return the best result to answer your question. Paid search results would effectively negate the need for organic traffic.

If paid results will always return above organic traffic, large companies will simply outbid small business for results.

We don’t think Google will go this route, but it’s something worth monitoring as voice search evolves.

All signs point to voice search sticking around for the long haul. We’re ok with this, and think the potential for voice assistants to revolutionize mobile SEO is fascinating.

However, the evolution of search makes it all the more important to monitor mobile SEO and stay one step ahead of the competition.

(This post is contributed by Nick Rojas

Also See:

How to make your website more user friendly
How to design Seo friendly web page
Following the Kiss approach in Seo
Seo Skills
App Store Optimization