Wednesday, December 21, 2016

Can Emotional IQ Really Help with Online Marketing?

EI or Emotional Intelligence has been a hot topic among workers and business owners alike. Companies are beginning to focus on emotional intelligence as one of the factors they consider when choosing people to fill managerial positions. 

According to studies complied by the University of Maryland, people with high EI are better able to resolve conflict and handle the emotions of others. For business owners wanting to perform effective internet marketing, emotional intelligence is actually a handy skill to have. You can understand customers better, accept criticism more positively and gain so much from an audience when you have a high level of emotional intelligence. 

You can also see signs and gain a lot of insight from non-verbal communications as well as online feedback. Be sure to read the Emotional IQ and You infographic by the University of Maryland for more info. 

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Monday, December 19, 2016

5 Google Analytics Hacks You Wish You Had Known

Every year, digital marketers are on the lookout for the latest secrets to tackle social media marketing to help grow their business. Google Analytics is one such tool that can change the way you track your goals. Many universities offers courses to become Master of Science in Analytics. Whether it’s understanding your customer’s shopping trends or attempting to calculate your return on investment (ROI), here are 5 ways, you can utilize GA services to provide an accurate image of your website. 

Hack #1. Utilize the Annotation Tool to Make Quick Notes

It’s important to make a note of useful information while browsing other websites. Having a messy desk with sticky notes isn’t exactly a reliable way to store data. The GA Annotation tool ensures you can quickly make a note of something and keep a track of it. Simply click on the related graph on GA and choose “Create a new annotation”, from here you can add as many notes as you please.

Hack #2. Customize Real-time alerts to Monitor Changes

Everyone likes to monitor a new project or website during the first few weeks. However, it becomes quite a chore to constantly keep up with the changes. To ensure that you are alerted on important events, simply locate “Custom Alerts” under ‘Personal Tools & Assets’ and instruct the tool as per your needs. You will begin to receive alerts through e-mail or messages. 

Hack #3. Add Useful Widgets to your Dashboard

The default GA dashboard interface comes with certain widgets that show metrics and analysis on key data points. All this information may be of little use to your business and you may like to add more crucial charts. By choosing ‘Add Widget’ you can choose the desired type of information that you would like to track and create a custom dashboard that is personalized to your taste. 

Hack #4. Exclude Tracking Yourself 

As website owners, we all visit our sites to ensure everything is working as it should. Although, it’s nice to debug and update our websites often, it can create a mess as far as tracking your analytics is concerned. To filter yourself from the incoming traffic, select Admin > All Filters > Add New Filter, input your IP address and any shared ones. Your analytics will now exclude you from your website’s traffic.

Hack #5. Understand your Audience & Their Choices

Knowing the geographical location of your best customers can enable you to target your products better. Google Analytics lets you see this information from the ‘Audience’ section’ of the tool. Various information such as most searched terms, session duration, bounce rate, etc. can be acquired by looking at the ‘Behaviour’ option on the menu bar and choosing the ‘Site Search’ from the drop down menu. 

While many people are aware of the power of Google Analytics, only a small percentage of them use it efficiently. The GA hacks above can help you make intelligent decisions to understand your social media analytics better. It will enable you to represent your business at a modern level of digital marketing. 

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Wednesday, December 7, 2016

5 Ways to Improve Your SEO By Using Virtual Reality and AI

Virtual Reality is the technology that mimics actual reality. A massive shift in technology is taking place involving the usage of both Virtual Reality and Artificial Intelligence

VR uses technologies to generate sounds, images and other sensations that stimulates the senses of humans just like a real environment. Similarly, AI is a technology that helps to produce intelligent machines that are capable of perceiving the environment and taking actions accordingly. AI is divided into 3 types as explained below:
  • Artificial Narrow Intelligence (ANI): Think of a robot beating an opponent in chess).
  • Artificial General Intelligence (AGI): This of a robot who is capable of performing almost all the functions just like the humans do.
  • Artificial Super intelligence (ASI): Think of a machine that has higher capabilities of executing functions that are beyond the capacity of a normal human being.

Now, how does that going to affect Search Engine Optimization? Well, it has started to change SEO faster than you might think.
Here are 5 great ways through which you can boost your current SEO strategy by implementing AI and Virtual Reality in it:

1- Make Use of Regression Analysis to Identify Underlying Ranking Factors

Regression analysis (RA) estimates the relationship among variables and is a core part of data science. RA involves the usage of machine learning (AI) to accurately predict an algorithm’s shift.

Google’s RankBrain algorithm uses AI to determine which sub-algorithm (like PageRank, Schema Data, Meta Title Information, Page Content etc.) to use for predicting the importance of a web page based on the user search query.
While doing competitor analysis, it is recommended to perform a regression analysis on the sites that are ranking on the first page of Google. This will help you to easily predict the underlying factors or sub-algorithms that are causing the shift in the search results. This is opposed to the old-house SEO rule of simply relying on major factors like links and content.
For example on a particular niche, Google might give more importance on the Meta Title tags while less on links while for other niches it might rely heavily on page content. Whichever niche you are promoting, first perform a Regression Analysis and identify all the factors that are causing the flux in the search results. This will certainly help you to rank your site better.
YouTube is the second largest search engine in the world after Google. There are several benefits of marketing on YouTube and if you are able to integrate your current video marketing strategy with an enhanced focus on video storytelling then you will instantly notice an increase in the level of engagement.
In his TED talk, Joe Sabia unleashed the importance that storytelling holds for a business. Instead of sharing boring stories over social media, you can create stunning and entertaining stories which the users will cherish more. Moreover, you can couple it up with 360 degree videos to make them go viral.
Consider an example when any user types the query “how much time will a pasta take to cook”. Google needs an answer to it so it will look for the Schema data present on the website. In case, the schema data about cooking time isn’t available, it becomes harder for Google to judge the exact time. Hence, if you are using schema data for all the search query variations that your targeted audience would be searching for, you have every chances to get your site promoted in the search results.  
Similarly, implementing AMP pages on your site will allow Google to promote your site’s search rankings when the user is searching using a mobile device.

2- Leverage Particle Swarm Intelligence to Guess the Individual Weighings of Scoring Algorithms

Particle Swarm Intelligence is a population based optimization technique based on the social behavior of bird flocking. With the help of PSO (Particle Swarm Optimization), SEO’s are able to correlate search factors and guess the weightings of individual ranking factors.  The PSO algorithm is used to correlate known results, like Google’s US results. All the other activities like the ON page and Off page factors are adjusted accordingly as per the corelated factors. This method, if done correctly can produce some significant results. 

3- Incorporate Video Storytelling and Get More Social Engagements

Search is incomplete without involving social media and blog. One needs to understand how to blog smartly in order to generate the maximum engagement. Sharing blog posts across social media is necessary. It is important to judge the level of engagement a post receives on social media in order to better understand the value of the content. Google interprets and identifies a social share to each search result before it ranks them. Video storytelling is indeed a great way to improve your SEO as it helps to get maximum social shares.

4- Implement Rich Snippets and AMP Pages to Help Google Prioritize Your Website in the Search Results 
Google is constantly trying to improve its search algorithm with the power of AI. In the near future, Google will be able to determine which pages of a particular website should be made available to the user based on the device they are using for their search. As, search engine optimizers, we need to help Google to easily locate the information the user is asking.

5- Stick Within Your Linking Neighborhood as Irrelevant Back links Will Activate Penguin While Relevant Links Will Boost Visibility

Google is easily able to identify the type and quality of backlinks acquired within a particular niche with the help of its RankBrain algorithm. Hence, any site that is found to have irrelevant backlinks might be pushed down by incorporating the Penguin algorithm. Contrary to that, site that is constantly acquiring niche links from reputable resources might be promoted further up in the search results. 
A smart SEO will always combine the power of Virtual Reality and AI in order to improve the performance of the campaign. Have you started using AI in your marketing strategy? Please let me know in the comments below.
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