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Understanding the Basics of Color Branding

Colors have long been associated to convey various subconscious emotions in marketing. Several leading companies have perceived color as a means of persuading their consumers into buying their products. A research conducted by Ellen C. Carter shows exactly why you need to adopt the power of color into your brand.

Humans perceive colorful images far better than dull ones, hence if you intend to boost your brand image, it’s critical to get the color psychology right. 

Giving your Brand Personality Through Color 

The psychology of colors in marketing is well documented and aligning a color to your brand can send a subtle message to the type of audience you would like to relate to. For instance, pink is a color that is associated with feminism as well as a youthful grace. Red shows fierce aggression and dominance while blue is associated with integrity and calmness. Similarly, green emphasizes an ecological change and a symbol for organic produce. If you feel like being mysterious, purple offers all the sophistication your product needs.

Go with a Multicolour variation to convey diversity 

Perhaps the top 3 companies that come to mind that utilize multi-colored logos are eBay, Google, and Windows. Multiple colors for branding carry a message of unity and expansion. When a single shade isn’t enough to convey your brand image due to the wide range of products and services. A multi-shade design is required to capture the audience.

Color Branding Can Improve or Break Foreign Trade Relations 

Consider choosing your color carefully, if you intend to trade past your local regions. Color plays an important role in several cultures from around the world. Americans associate red with Christmas and your brand image can benefit greatly during the holiday season. Unfortunately, red in the Middle East conveys evil, promoting your brand in these parts could lead to unfavorable situations.

Misconceptions of Color Branding 

While color is a critical element for successful brand promotions, without skilful planning and the appropriate execution, it’s meaningless. Opting to copy a color from a competitor who sells the same products that you do, can cause you to lose consumers and become a copycat brand. Colors can only influence your customers on how they view your product and predicting consumer reaction makes all the difference in successful marketing.

In marketing, a picture is worth a thousand words, while color is worth a million. This is because the average viewer is more likely to recall the color than the brand logo.

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