Thursday, May 25, 2017

How to Build a Team That Will Raise the Startup. Personal Experience of Serpstat

(This article is written on behalf of Eugene Lata – VP of Marketing at Serpstat).
For 4 years of Serpstat existence, there was only one dismissal. More three employees left the IT sphere. During this time we raised the product from scratch, and today we are close to the goal of $ 1 million ARR (annual recurring revenue). We achieved this result thanks to our steep teamwork. How to assemble a successful team, we will clarify in this article.

How does the startup team differ from the team in the business and are there any differences?

The starting point is the correct interpretation of the startup team. You can't follow agencies, hiring people into a startup according to their rules. People in startups are fundamentally different, and I'll explain why.

The team of the startup can grow unpredictably and chaotically. Yesterday there were no vacancies, today there are 10 of them. In startups, unlike in large established businesses, there is a lack of a clear corporate culture. In such conditions, almost everything depends on the team. And the further development of the company depends entirely on whether you have gathered the right backbone of the startup.

The startup is flexibility, an opportunity to be heard, to realize your ideas, an absence of bureaucracy and a total welcoming of initiatives of the employees.

At the same time, business is a clear and streamlined process, a payback product, a hiring and firing plan. And no randomness.

How it was when we're just launching the product? Everyone did everything: selling, supporting, and conducting marketing activities.

Hiring people to the startup. What personal qualities to pay attention to.

They are courageous, flexible, initiative and quickly trained people. Those who see the path of developing the startup, want to improve themselves and know how to achieve their goals.I, as the head of the marketing department, do not care what kind of education my employees have and whether they have it at all. For me, the most important thing is his ability to achieve goals and easily learn. When I interview the potential employee, it looks something like this:

"- What are you keen on?
- I do sports, athletics.
- Oh, cool, tell me, what success have you made in this?
- I have a medal in the marathon. My personal record is 42 km for 4 hours.
- Wow, he can come up to us, - flashes in mind. "

Among personal goals can be anything, even embroidery with a personal time record. It is important that a person knows how to achieve what he wants in everyday life. Then he can easily cope with the tasks at work.One more thing: it should be comfortable with a person. If you don't feel this comfort, it's better to refuse this job seeker. Honestly, I've never said that yet, fortunately, our HR manager is responsible for this. :) It turns out that the Serpstat team has everyone in their place. Everybody understands what needs to be done to develop the product.

Should people in the startup be similar to each other?

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Just a small part of Serpstat team :)

Definitely yes. In addition to the above, new people need to approach the "family values" of the startup. Be like-minded. Determine this at the interview stage. Do not evaluate the candidate only for technical skills – this is a fatal mistake for the startup. The team should be excited by the same idea. Such people are cool, while you can always tighten them to the level of a specialist.

If you start to assemble a team only on the skills of candidates, you will not have the necessary microclimate for development.

The startup implies "united by the idea," but it's a good idea to motivate the team with a good salary. If you have a limited budget, how to get out of the native market and close the vacancies?

A good salary is always a motivation. But not always the most prioritized for a person. Many people leave big business and move into small start-ups with less financial motivation. Why? Because a startup is an unlimited opportunity for growth, and this growth is rapid. In a large company, you need years to grow to the head of the department/project. In a startup, this can happen in a few months, as it happened with us.

As an option, divide the company's shares among the first five employees. This is an excellent motivation for the work since with the growth of the product their earnings will grow. But most importantly, they must love the product. If people are interested only in money, this person does not fit into the team.

How to filter out people who need only money at the interview stage?

For this, it is enough to understand the real motivation of a particular person, loyalty to the idea of the project. Often the candidate not only doesn't read anything about the startup but also does not read the short description of the vacancy. Simply submitted for a job, the name of which was considered suitable. It is clear that such a person will not catch fire with an idea at all, which means that many processes will drag on, which is deadly for a startup. As I wrote above, new people should approach the "family values" of the startup. Be like-minded. It is noticeable already in the first conversation.

How to rally the assembled team?

Remove the relationship like "director-subordinate," this is the remnants of the past. In Serpstat the average age of the team is 24 years, and the directors are about the same age. That's why we turn to each other with a nickname, this is another feature that unites the collective.

Become a family. Hang out together after work, arrange team building on the weekends, attend conferences, sports competitions and so on. In Serpstat every day at lunch we play UNO, it's fun and brings us together.

Chief Editor of Serpstat Blog Mipsy (Helen) and Administrative Coordinator Melkaya (Irina) before the 100km bike rally

Make it clear to the team that each person plays a key role in product development, and without one of them, everything will go awry. We have 45 employees from programmers to an administrative coordinator, and each one is significant for the startup and affects the development of the product.

How to inspire the team for maximum performance?

Provide your team with free access to financial statistics. This is extremely important for a startup because employees see how their work affects the development of the product. Each person in Serpstat can see the daily earnings and costs of the company, how many new users have come.
This kind of motivation was introduced by our new CEO in 2016 - Artem Borodatyuk, founder of Netpeak Agency and Netpeak Group. As soon as he joined the team, he immediately put the development course - $ 1 million ARR. Then he opened the admin area access to all the staff and said: "You know our goal and see our growth, let's work and earn even more."

The second important point: a well-thought-out system of motivation, on which depends the salary. Run from the concept of "employee at the rate" - this is another relic of the past. Introduce a motivation system and pay out money depending on the key indicator of the result of activity at the end of the month (KPI).

In Serpstat, the rate is below the market rate, but we don't have a single employee at the bare rate. Everyone gets bonuses for KPI according to the motivation system and gets an appropriate salary to efforts. This approach sets the pace for the formation of a developing startup since the company's revenues are completely dependent on each employee in the team.

Thanks to such things, we have constant growth. This supports the morale of the team.

The first people in the team - who are they?

The first to enter the team are the development team and the support team, then the marketing team. At the same time, the first 5-7 employees should be universalists: be able and sell, and support, and do marketing. In Serpstat, everything was just like this :) Subsequently, these people headed the departments.


Do not look for workers, look for people in the family. As our HR Sawyer (Lena) says: "The team in the startup needs to be recruited in exactly the same way as to look for the husband/wife - to realize your needs and find the one who can best correspond to them." In Serpstat we are not just a team, but a real family. And this is the main guarantee of success.

 Also See:

Monday, May 15, 2017

How to Find Long Tail Keywords For Free and Increase Your Organic Traffic

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit unreasonable, at first, but they can be hugely valuable if you know how to use them.

Here is a list of tools that can help you in generating long tail keywords for free and increase your organic search traffic.

1. Soovle

Soovle is an easy to use, free tool that shows you keyword suggestions results from Wikipedia, Amazon, YouTube, and Google Suggest.

First, go to Soovle and enter a somewhat wide keyword into search field:


For example, if you were looking for list of shopping malls in India related keywords, you could use the keyword “list of shopping malls in india”:

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Suggested results will be displayed automatically from different websites:

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You can download the results in a CSV file by clicking the download icon in the top left corner of the page:

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This is a great tool because it shows you keyword ideas from sites that your competition probably overlooks.

The Google Autocomplete Keyword Tool is a free keyword tool that is used to find long tail keywords directly from Google search.

Google auto-populates keywords (search terms) based on popularity. All you need to do is start typing your query like “tour and travel agencies in India”, then click the search button as shown below:

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The following results will be displayed:

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UberSuggest is a fantastic free long-tail keyword research tool.

With UberSuggest you will not get important keyword details like keyword competition and search volume. This tool is best for generating ideas for your long-tail keyword articles.

For example if you are looking for digital marketing related keywords, then open Ubersuggest tool enter the keyword such as “digital marketing institutions in bangalore” and click on the suggest option as shown:

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This tool will spit out hundreds of suggestions:

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It's a free long tail keyword research tool to give you hundreds of keyword suggestions with valuable keyword data like keywords global search volume, local search volume, number of searches in last month, cost per click (CPC), etc.

Just type your seed keyword in the box below and click generate suggestions.

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Let us take an example, your seed keyword is "list of raw food for dogs":

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You will automatically redirected towards keyword suggestions for raw food as:

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Autosuggest is the most powerful long tail keyword research tool which gives thousands of long tail keywords, search volumes and other metrics for free.

Open Autosuggest tool, you will find an option to add your seed keyword as displayed in the screenshot:

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Now enter your seed keyword in the required field. Suppose you want to find the long tail keywords for the software companies in India then type “list of software companies in India” as:

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After that click on the Autosuggest button you will find the results of your seed keyword as:

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To see more data such as monthly search trends and search volume, create an account by filling these mandatory fields as shown below and login for the same to view.

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It's easy to find long-tail keywords with WordStream's keyword research tool.

Suppose we want to search keyword related to “water park” then enter water park in the search box as:

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Now, hit the “Get Keyword Ideas” button to view the top 100 most popular keywords. Just enter your email to receive the full list of long-tail keyword phrases, completely free.

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SerpStat is a great research tool that pour out long tail keywords related to your search term. It allows you to apply filters to the suggested terms and leave questions only or you can choose to leave only keywords but exclude toponyms. Also, SerpStat allows you to get access of 5 days free trail and will take a close look at a number of Google domains separately so you will get a better idea what works where.

SerpStat provides the following features:

  • Filters our results.
  • Ability to look at different Google domains separately.
  • Ability to research competition both in organic search and ads.

First open Serpstart tool and type a query related to your search then click on search button as:

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After that the following results will be displayed to help you out in finding the relevant long tail keywords.

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It is the only tool that generates keyword suggestions by analyzing your existence website traffic and provides you with very specific long tail keywords relevantly.

HitTail provides a free trail of 21 days and works in the background, constantly giving you new keyword ideas, while you can focus on other stuff.

Suppose you want to search for “sport shoes for women” then enter your keyword as follows:

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List of all the suggested long tail keywords related to your search will be shown as:

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Also See:

List of Facebook Offices in India

Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California.

Facebook was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 which is an 18 percent increase year over year. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).

Look at the list of Facebook offices located in India.

1- Facebook Mumbai Office

Address: One BKC, Bandra Kurla Complex,
Bandra (E),
Mumbai, India 400051.


Find Directions in Map

2. Facebook Hyderabad Office

Building No. 20, Raheja Mindspace,
K.Raheja I.T. Park, Hitech City Road,
Vittal Rao Nagar, HITEC City,
Hyderabad, Telangana 500081
Phone No. - 089480 33470


Find Directions in Map

3. Facebook Gurgaon Office

Gurgaon, DLF horizon building,
Sector 43,
Gurugram, Haryana 122022


Find Directions in Map

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