Every SEO strategy starts with a good market research. Market research is a huge undertaking that often overlaps with user experience research. However, getting the time to learn the entire field of research can be difficult.
To ease the process, here are four simple steps that will help you gather market research data to understand more about your clients’ and their competitors’ rankings, without spending days on end or a fortune to learn the entire process.
For an SEO agency, market research helps you in multiple ways. First of all, it’s important to understand more about your client’s target audience, if there is a niche to market those products to, the size of the market, and who the potential customers are.
In addition, it will help you find out how much the competitors are willing to pay, how strong the competition is, and the best ways to get the products and services in front of your client’s customers.
Let’s use a big platform such as Plumfund.com as an example for a potential SEO client. Many individuals use it for getting extra funding from crowdfunding campaigns. As you must’ve heard of at least 2 more websites such as this, you are aware of the strong competition in the crowdfunding industry. An in-depth research will help you drill down all the necessary information about your client’s competitors you need to outrank them.
Essentially, market research is a profession on its own. However, do not let that put you off. While you can still hire a professional market researcher, here is a simple four-step process to get you started.
The 4-Step Market Research Strategy
For an effective market research for your SEO campaign, you need to answer four simple questions:
Step 1: How will the analysis help you?
You do not do research for the sake of it nor because it is the right thing to do. Identify whether the data you receive will help you improve your marketing efforts, placement of the product.
Step 2: What data will you need?
Research is done to answer specific questions that will boost your SEO campaign and the first step involves finding out the money making keywords and questions people search for. Once you know what keywords and questions you need answers for, you can tell what information you will get from them.
Step 3: How will the data be collected?
There are a million ways you can collect data, including using advanced Google search, exploring in SEO tools such as Ahrefs, SEMRush, AnswerThePublic and many others. The method you choose to collect data depends on your time and budget resources.
Step 4: Finally, how will you analyse your data?
You can carry out a qualitative analysis, meaning making sense from the data collected. Many of the drilldowns are performed in programs such as Microsoft Excel or Google Sheets. These programs allow easy manipulation of large data files and help you make use of the numbers you just collected.
Fortunately, all the data you require for your market research effort can be found via the Internet using different SEO tools. A few years ago, you had to do most of the legwork and manually extract data using search operators and going through your competitor’s profiles for hours. But today, SEO has advanced as an industry and thus many of the grunt work has been automatized and made easier both by SEO companies and Google itself.
Hire Market Research Company
Of course, you can easily outsource your SEO research tasks to the professionals, if you can afford them, but you should at least try out the four-step process above to get a feel of what kind of data to expect.
This will also help you understand what question is too complex to answer, as well as make it easier for you to communicate with your market researcher. In most cases, the data collection step is what needs to be outsourced. If you need to control your costs, online time management tools like Clockspot can help you make the most of the paid research time.
Follow the process, and you will find market research to be an invaluable part of your SEO campaign. Make friends with some of the many SEO tools.
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