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Showing posts from August, 2017

6 Essential Metrics for Measuring SEO Growth

Without understanding key SEO metrics, online entrepreneurs will lose out in the battle to be Number One on Google. In this article, we delve into the 6 overlooked SEO metrics that could prove to be the secret sauce you need to steer your online business to the top.
Jeff Bezos was recently confirmed as one of the world’s richest entrepreneurs. The Amazon founder’s personal wealth has now eclipsed Bill Gates’.
Bezos is a man who knows how to grow a business. He’s a man who is obsessed with metrics. He’s also a man who feels that metrics define your success in corporate culture, and that everyone involved in a particular company must grapple with them, from the CEO to the SEO guys and girls.
They are the not-actually-so-secret-but-criminally-underused tool that give business owners powerful insights into the health of their business. And Bezos knows that anything that can be measured should be measured.
Where metrics are concerned, the more you know, the more you grow.
“I know all about …

The Definitive Guide to Target Micro Influencers

Micro influencers are users of social media who have considerably smaller but more vibrant following when compared to macro influencers. They are people who specialize in a particular area and share social media content about their interests frequently.
An Expertcity research estimated as many as 82% consumers are highly likely to follow the recommendations made by a micro influencer. In this article, we will show you some specific ways in which micro-influencers can be targeted. Have a goal to start off The first step is to understand the goal of the campaign and the sort of impact you expect from the micro-influencers on your campaign. It is very important to clearly understand the primary goal of the marketing campaign. This can help you figure out what you are looking for from your micro influencer. There are several reasons for which campaigns can be run. Raising the awareness levels for your product or brand. Running a promotion for a new product. Increasing conversions. Introducin…

How to Get a High Paying PPC Job?

Well, you don’t necessarily require a lengthy resume, an advanced education or any hands-on experience to make an impact in the marketing field and get a highly paid PPC job. In fact, there is no need of a PPC degree. If you play your cards right, you can get your foot through the door with little to no professional experience.

Here are some tips which help you get your first big break in the PPC industry.

1. Be Visible & Create a Powerful LinkedIn Profile

Numerous individuals apply for jobs in search advertising but produce resumes that do not involve any pointers for hiring managers to gauge and understand their experience and level of expertize.

At this point, over half the resumes might be rejected after a simple search is conducted in your resume for the keywords suitable to the PPC vacancies.

You will have a very limited chance to qualify for the next round if a hiring manager cannot find any information related to Google AdWords, PPC or search advertising in your CV.
Here is a…