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Showing posts from September, 2017

How to Combine PPC and SEO for Maximum Impact

There are infinite approaches to successful digital marketing. Sometimes, digital marketing experts themselves don’t even understand why one strategy is more effective than another. The online world is fickle, and it evolves every single day.

The internet’s refusal to sit still for even a short amount of time can be frustrating to digital marketers, especially those trying to boost their smaller companies or startups. You want to appeal to your customer base, but you also want to play by the rules that will land you on the front page of Google. Is there a simple way to do both? As an established digital marketing assistant, we want to help new marketers understand how to combine strategies for maximum conversions, sales, and ultimately, profit. But, where do we start? As we’ve hinted, the benefits to combining digital strategies can be monumental. You don’t have to focus on one strategy, rather allow complementing tactics to develop alongside one another. The coupling of Search Engine …