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Showing posts from October, 2017

Don't Make These 5 Landing Page Mistakes and Ruin Your SEO

Search Engine Optimization (SEO) grabs the eyeballs of passive online visitors and glues their attention to your web page. Proper optimization on your landing page continues to draw audiences long after you stop marketing the page. Search engines will not display your website and will rank it poorly if you make the following mistakes. 1- Having very short content Search engines are business entities. Just like any other outfit, they always want to provide great service so that customers return. According to Sachs Marketing Group, Google will not be interested in serving your website to searchers if the content is too short, irrelevant and does not provide real value. Give straightforward, actionable and practical service. Longer landing pages answer people’s quests more conclusively than shorter ones. Let you landing page be 1,000-3,000 words. Do not just focus on the word count; deliver accurate, relevant and riveting information. When audiences spend more time on your site, you increa…