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Showing posts from November, 2017

Understanding Log Analysis for Technical SEO

Logfile analysis is fast becoming the new standard in solving technical SEO challenges. While this is not new, developers and marketers have been diving into server network device and system logs to see how search engines like Google are crawling their websites. However, most people without a development background find log analysis for technical SEO complicated. If your on-page and technical SEO is poor, options to improve your SEO efforts are pretty limited. Technical SEO is crucial in helping you crawl, index and parse websites, thus ranking them appropriately even before any SEO marketing efforts come into play. Your log files hold the data that is 100% accurate in understanding how search engines are crawling your website. Here’s what you should know about log analysis as a facet of technical SEO: What are Log Files?Network devices, computer servers, computer applications and operating systems automatically generate a log entry each time they perform any action. In an SEO concept…

Using Effective Calls to Action to Improve Social Conversions

Are you looking to generate sales, improve your online visibility, increase attendance at an event or capture leads through social media?


It’s a known fact that generating conversions from social media can be difficult.  People are generally not un Facebook for transactional purposes.  They go to Facebook and Twitter to connect with others, read news, to be entertained.  Yet smart marketers can learn to use strong calls to action to incite their audience into action.  In this article, we’ll discuss strategy to use effective calls to action to improve conversions from social media.
Create a Sense of Urgency

The effectiveness of a call to action on social media is partly determined by the word choice. To grab readers’ attention and persuade them to follow through,use action words such as “download” “click” and “contact” to make your intentions clear to followers. Calls to action should never leave followers guessing about what you’re asking them to do, so be straightforward.

It’s also imp…