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Showing posts from December, 2017

4 Tips to Maximize the Success of Your Adwords Campaigns in 2018

Managing Adwords campaigns is not an easy task especially for newbies who have little experience handling them. Hence, it is essential to learn the basics of managing Adwords campaigns before you put your funds in them.

We are heading towards 2018 and there are some expert tips and tricks that you need to employ in your PPC campaigns in order to improve the ROI. Here are the top 4 tips:

1- Use the Latest Features Added in the New Adwords Interface

The new Adwords interface has the following new features. Ensure to use them in order to maximize the chances of your campaigns.

Group together related products using “Showcase Shopping Ads”.

Highlight specific sales and offers using “Promotion Extensions”. Use these keyboard shortcuts to quickly navigate in your account. Leverage the power of content exclusions across Display, Video and Universal App campaigns from one place in your account. Use the newly updated Audience Manager to see the data sources available for your AdWords tag-based rem…

App Store SEO - How to Increase Your App's Visibility

With the millions and millions of apps that are available, you have to do more than design a nice user interface and add unique features to gain traction among consumers. What you need, in fact, are the right search engine optimization (SEO) and app store optimization (ASO) strategies to improve your mobile app ranking and achieve more downloads.

There is a science to making your app visible in an app store where you will face lots of competition -- and by following a few best practices, you can watch your ranking climb. Read on for a look at mobile app rankings and how they work, how SEO is becoming increasingly important in this segment, and tips to boosting your app rankings with SEO.
Mobile App Rankings
According to statistics, the number of mobile app downloads in the Asia Pacific region in 2016 was 86.2 billion, and this tally is expected to climb to 117.7 billion in 2017 and 198.9 billion in 2021. It’s also important to note that the two most popular app stores are the iOS App St…