Wednesday, December 5, 2018

5 Brilliant Keywords Research Strategies You Should Try Out

Keyword research is essential to your overall SEO game plan. Keywords make your pages more discoverable on Google and draw more of the right traffic to your website. This increases clicks, conversions — and possibly even sales. 

When it comes to keyword research, however, there is no one set strategy that you should rely on. Instead, it’s important to spread your wings and try things your rivals aren’t. Here are the top 5 brilliant keyword research strategies you should try out: 

1- Concentrate On Your Niche 

Take a look at your audience and what interests them the most. What are they searching for? 

Then, take a look at your products and identify the keywords your customers are using to find your brand. 

Perform a search of the most obvious terms in your niche, and then use an SEO tool to find derivative keywords. While high-value keywords are important, it’s also a good idea to use derivative keywords, too. These can help you to distinguish yourself from your rivals. 

Here is a nice video that properly explains how to carry out niche keyword research:

2- Take a Look at the Competition 

What is your competition up to? What keywords are they ranking for that you aren’t? 

All is fair in love and war. If your rivals have found well-performing keywords that you haven’t spotted yet, use your SEO tools to “spy” on them — and then reverse-engineer their methods. 

If there is a keyword that your rivals are ranking in the top 10 for but you aren’t, add it to your own keyword strategy to ensure that you don’t miss out anymore. Then, produce content that is better than your rivals, and which plugs the gaps they’ve missed. 

3- Base Your Research Off Financial Return 

If you’re focusing on keywords that offer barely any financial return, while at the same time ignoring those that provide lots of financial return, you’re losing.

Conversion rate matters a lot, but just as important is how much high-quality traffic a keyword generates. To find this out, you need to assess the value of your keywords. 

Spend some time working out the ROI of each keyword. For example, if you run an ad in which keyword A costs $0.70 while delivering 50 visitors and keyword B costs $0.20 while delivering 400 visitors, you’ll know that keyword B is providing more value. 

Additionally, take things further and check what happens after a customer has reached your site. Which keywords are delivering visitors and leads, sales and so on? 

4- Find Upward-Relevant Keywords 

SEO is an ongoing process. To stay ahead of the curve, you have to identify trends before your competitors.

If you can discover upward-relevant keywords before your rivals, you’re winning. 

The idea here is that you spot a trending keyword before anyone else, and then repackage it so that it makes sense to your target audience.

Trending topics attract a lot of attention. When you jump on trends, they make your business look relevant. 

Don’t just focus on the headlines, though. Go deeper and get an understanding of which topics and terms are trending, as well as why they’re trending. This will ensure that you repackage your keywords and content so that it is contextually relevant to your audience. 

For example, Black Friday is a seasonal trend. First understand what it is, why it’s happening and what it means for your audience. Then, you can adjust your title tags, meta descriptions, and content accordingly so that more relevant traffic finds your page. 

5- Understand User Intent 

It’s not enough anymore that you pick the right keywords. You have to understand more about who your audience is that’s typing these keywords into Google, as well as why. Thereafter, you will have to create user intent based content

When a user types something into Google, they usually have a specific intent. You might have the right keyword, but if you haven’t understood their intent, you won’t have the content they want. As a result, your bounce rate will be high and your ranking will drop. 

There are four types of search intent: 

  • Informational (searching for information — “how to …”)
  • Navigational (searching for a particular website)
  • Transactional (the user is in the mood to make a purchase)
  • Commercial (carrying out research before making a purchase — for example, a user might look to compare one company with another)

Image result for how to understand user intent

Once you understand user intent, you’ll be able to build stronger keyword research campaigns, and your overall content strategy will improve, too.

These are 5 brilliant keyword research strategies that will help you rank better. Experiment with each one and see how they boost your overall SEO strategy. While there’ll be a fair amount of initial work to carry out, once you’re up and running your keyword strategies will begin to work their magic. 

(This is a guest post by Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch— a search visibility tool of the next generation. Check out Nightwatch blog for SEO and marketing tips and follow him on Twitter: @aljazfajmut)

Also See:

List of Influencer Marketing Platforms

Wednesday, November 28, 2018

5 SEO Strategies You Need To Master in 2019

We are nearing 2019 and there are several new SEO strategies that you need to master before the start of a new year. I will discuss the top 5 SEO strategies that you must implement in your marketing strategy in order to achieve the best results for your campaigns. Let’s start! 

1- Voice Search Optimization 

It’s clear that more than 50% of searches would be driven by voice by 2020. Hence, you need to quickly focus on voice and think about how users will interact with your site using voice. 

Voice search is all about answering user query accurately and in a format that Google can easily process. Here are a few pointers that can tremendously help you to master voice search optimization. 

-> Read the Search Speech guidelines specified by Google and note the points under the Speech Quality rating. Prepare new content that fully meets the speech quality rating criteria to enable your site to rank on top of the search results for voice-based search queries. 

-> Make every effort to increase domain authority and user trust. Here are some good ways to earn high-quality links to your site. 

-> Improve your site speed. Here is how you can make your pages load faster with Google speed suggestion. If you want to dig a little deeper into how Google uses site load time in ranking search results then refer to this patent

2- Technical SEO Audit

You must never underestimate the importance of a technical SEO audit because it can directly hamper the performance of your website in the search results. 

Follow the below links to guides that will help you to master technical SEO:

-> Here is a great guide that discusses each and every aspect of SEO. 
-> This post discusses 15 important technical ON page issues and how you can effectively tackle them. 
-> Here is a comprehensive guide to planning a winning SEO strategy. 
-> This post from Neil Patel lets you perform a technical SEO audit in just 60 minutes. 

3- Interactive Content Marketing 

Interactive content marketing is all about educating, entertaining and engaging your target audience. 

The old form of text-based content marketing will be dead sooner. Interactive content that uses storytelling or gamification to inform and engage the readers will find more success. 

Video content forms a major part of content marketing. Cisco states that by 2021, 80% of all traffic will be video. Hence, it’s time to think interactive and think video. 

This post that I have written for WooRank covers each and every aspect of what is interactive content marketing and how you can use it to boost your existing content marketing strategy. 

Moreover, I would highly recommend you to read this post on Relevance that discusses how content marketing will change in 2022

4- CTR Optimization

You need clicks and most importantly you need your audiences to stay on your site for a longer period of time. If the user does not click your site in the search results then you are quickly going to lose your rankings due to RankBrain. 

This video from Brain Dean is a great watch where he discusses the Click Magnet Method to increase CTR. 

Moreover, this post from Search Engine Journal discusses some of best ways to boost organic CTR. 

5- Link Earning 

Link building won’t die in 2019! Yes, you read that right. Google does count links when ranking web pages and therefore there are not doing to die sooner. 

Building link is directly related to improved domain authority as links form a major part of DA. 

Here are some great resources that will help you to master link earning in 2019 and ahead:

-> The link building guide from Backlinko
-> The advanced link building guide from QuickSprout
-> This guide from Kaiser The Sage on Contextual Link Building.

The basics of SEO hasn’t changed a lot. It’s true that new and improved technologies have given rise to new forms of data presentation that have made way for new strategies to market products and services. Following the above 5 SEO strategies can surely help you to plan a winning SEO strategy in 2019 and ahead. 

Also See:

Universal Analytics
How to Rank in Google

Wednesday, August 1, 2018

Effective Ways to Protect Your Website From Hackers

We all know that website creation requires so much hard work and you don’t want that to get spoiled!
The pieces of content on your website are works of art, a labor of love that may have taken a long time to produce. For that reason, you want to make sure that you protect your website as much as possible, not just from hackers but also from damage and loss of data.
Here are some effective ways to protect the site you love.
Passwords and Usernames
One of the common ways that websites are hacked is through not using effective passwords or usernames.
It can be easy to choose a password that is easy to remember, especially if you don’t want to have to write it down anywhere.
However, simple passwords can be easily guessed by hackers and others looking to get into your website.
You need to think about your password and try to make it as difficult as possible to guess. Ideally, you want it to contain both letters as numbers along with punctuation characters as well.
Another rule to adhere to is not to use anything that is related to your site or your personal data.

Image result for create a strong password
Security Software
Your website or blog will be linked in some way to your computer. For that reason, if your computer gets a virus, the chances are that your website might also get the virus.
To try and protect both, you need to ensure that you have strong anti-virus software that can scan all your incoming data.
If you do think that you have a virus, you need to scan your computer and also scan your documents related to your website. Once you have done that, you can then ensure that your website is safe.
Backing Up Your Data
Because you have made such an effort for the content you have on your site, you should be looking to protect it as much as you can. That means ensuring you backup your data as often as possible so that any issues can be quickly resolved.
Image result for take a back up of data
It also means that if you lose your data, you haven’t lost all your hard work. If you haven’t managed to backup your disks or your website, then you need to think about other alternatives.
For example, to recover your data Secure Data Recovery and other companies can often retrieve it. Every time you
update your website or create new content, back up your data.
Website Security
As well as your own anti-virus software, there are also often plug-ins on your website that can add another level of security to your site.
Some of them will prevent unwanted comments that can be considered spam, while others are designed to stop viruses from getting access to the backend of the site.
Often these add-ons are free to download and use, so it is worth giving them a try.
There are many ways to protect your website and the data it contains. All you need is to make sure you have the protection you need.
Also See:

Google Analytics Hacks
How Does GA Collects Data From Mobile Apps?
10 Avinash Kaushik Videos for Learning GA
Automated Insights From Google
Analytics Interview Questions and Answers
5 GA Metrics that You Aren't Sure What They Mean
Google Analytics 360

Wednesday, July 18, 2018

How to Become An SEO Expert? The Complete Career Guide

The scope of search engine optimization as a career option is in great demand. SEO is a good career choice for people who are interested to make a career in the field of digital marketing.

Skills Needed To Become An SEO

Here are the top skills that are needed to become an SEO:

  • You should be good at critical thinking. An SEO should have an analytical mind and must use data in their decision-making process.
  • Your English communication skills should be good because most of your SEO clients will communicate in English. 
  • A creative mind is extremely necessary because every SEO strategy is different and you need to propose a unique SEO strategy for each of your client.
  • Patience is a key skill that every SEO must have. Getting good results from SEO campaigns takes both time and effort.
  • SEO professionals make recommendations related to page design and site speed. Hence, your technical and programming skills should be good.
  • You should be good at networking with others because SEO needs to constantly generate good backlinks for their client’s site as most of these links are acquired by networking with other webmasters.
  • You should have a zeal to acquire as much knowledge in your field as possible. The field of internet marketing is changing constantly and Google updates it’s search ranking algorithm almost every day so you need to be sharp in learning about all such changes that are happening in the internet landscape.

Degrees and Certifications Needed

Although there are no strict essentials of acquiring a regular degree to become an SEO, it always helps if you are a graduate.

Below, I'm outlining some stand out programs and certifications that may help your SEO career:

You can complete any undergraduate course from any stream but I would strongly recommend you to complete a postgraduate course like Masters in Computer Application or Post Graduate Diploma in Computer Science.

Also, there are some free guides and resources available to polish your knowledge about SEO:

Earning Potential As An SEO

You can easily generate a starting salary of thousands of dollars each month as a newbie and this can increase at an annual rate of up to 26%.

Final Thoughts

Becoming an SEO expert is purely based on choice. If you are really interested in making a career in SEO then you must follow the essentials mentioned in this guide.

Also See:

Learn SEO Step by Step
Query Highlighting on Google
Domain Authority and its Impact on Google
How Does Google Applies LSI
Seo Job Interview Questions and Answers
50+ SEO Tips

Monday, March 19, 2018

Ubersuggest - Neil Patel’s Free Keyword Research Tool - How to Use it?

Ubersuggest is a free keyword overview and suggestion tool that fetches data directly from Google Keyword Planner and Google suggest. The tool shows search volume and CPC competition for the extracted keyword suggestions. It is one of the top keyword research tools that you can use to generate more keyword ideas for your business. 

Whether your goal is to get the best keywords for your SEO campaign or fine-tune your keyword list for your next PPC campaign Ubersuggest helps you with finding and researching relevant keywords, identify their monthly searches capacity and also determine how difficult the keyword is to outrank (SEO) or outperform (PPC). 

Moreover, Ubersuggest also lets you see what your competitors are doing in relations to a specific keyword (are they ranking organically or doing PPC?).

Simply enter your main money keyword and the tool starts suggesting more keyword ideas (both head and long tail) in a matter of seconds!

Why Ubersuggest?

Ubersuggest is free to use unlike Moz, Ahrefs, Majestic, Semrush, etc? Do you need any more reasons than that?

Well, the user interface is damn easy! I prefer using this tool instead of Keyword Planner because it is so simple to use.  

The tool is quick and it allows you to refine your keyword research. Here are some of the top reasons every SEO or digital marketer must use it: 

  • It fetches info from Google Analytics, Search Console and Google Suggest without the need to log in.
  • It is super fast, beautiful and intuitive and the user interface is sleek and easy to understand. 
  • You can create filters within search results. 
  • You can use the negative keyword option to exclude phrases you don’t want to cover in your keywords selection. 
  • It displays complete data related to your competitors like who else ranks for your selected keywords?
  • WIth comprehensive Competitors intelligence, you can determine whether your competitors are going for an SEO or PPC approach on specific keywords?

Ubersuggest Acquisition by Neil Patel 

Ubersuggest was recently acquired by blogger and influencer, Neil Patel in Feb 2017. After the acquisition, the updated tool was tested on Producthunt and then it was made live on 

Now, the question that most of the SEO’s must be thinking is- why did Neil acquired it? Do we have to pay money to use the the tool?

Well, the answer is - the tool will remain FREE and Neil said “My goal is to make all SEO and keyword data for free... even in a crazier way than this.” So, stay tuned for more surprises. 

How to Use Ubersuggest?

I will take an example and help you understand how this tool works. Suppose I want to research keywords for my online bakery shop. I want to find keywords related to cakes that have purchase intent in them. My main keyword is “buy chocolate cakes” and the location of my business is “Boston”.

I visit Ubersuggest and enter the keyword “buy chocolate cake boston”.

Ubersuggest returned a search result having 396 keywords:

Now, I will leave out keywords that are not related to my main business in the negative keywords section located in the left side of the tool. 

Now, the result that I have is super useful and relevant for my bakery business in Boston. 

I can export the entire list as CSV file or copy it to another sheet as per my convenience with the help of the options located below the search results.

Easy, isn’t it? 

Here is a quick video demo of how Ubersuggest works? 

Ubersuggest is my favorite SEO keyword research tool simply because it’s super fast, easy and free to use. 

Tuesday, March 6, 2018

Building an SEO Friendly Website From Scratch - 13 Essentials to Follow

An SEO friendly website is the biggest asset for a brand. With the help of your website, you can bring in lots of relevant organic traffic and leads. 

What does it takes to build an awesome website? I have made it easier for you to build one by listing 13 essentials. 

1- Choose an SEO friendly website builder

Choose any website builder like that will help you to create SEO friendly websites. The biggest advantage that this tool offers is an easy drag and drop interface where anyone can make a website without any coding skills. The templates offered are mobile optimized and responsive. You can easily add the required meta tags and build an SEO friendly URL structure that helps to create a website that is fast, optimized and SSL inclusive. 

2- Create AMP Pages 

Speed is the one of the most important ranking factors for Google and accelerated mobile pages will help you to dominate this factor. AMP is a lightweight version of your HTML page that loads faster and improves the overall user experience. 

Here is a sample code for creating your first AMP page:

<!doctype html>
<html amp lang="en">
<meta charset="utf-8">
<script async src=""></script>
<title>Hello, AMPs</title>
<link rel="canonical" href="">
<meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
<script type="application/ld+json">
"@context": "",
"@type": "NewsArticle",
"headline": "Open-source framework for publishing content",
"datePublished": "2015-10-07T12:02:41Z",
"image": [
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0snormal both;-moz-animation:-amp-start 8s steps(1,end) 0snormal both;-ms-animation:-amp-start 8s steps(1,end) 0snormal both;animation:-amp-start 8s steps(1,end) 0snormal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
<h1>Welcome to the mobile web</h1>

Once you have the page ready, test your AMP pages with the help of AMP validator

3- Take the Mobile Friendly Test

With mobile searches surpassing than that of desktop, it is more than necessary to optimize your site for mobile. 

Take the mobile friendly test with the help of this tool and Google will provide suggestions to improve the mobile friendliness of your site. 

4- Use Main Keywords + USP + Action Word in Title Tags

Usage of keywords in the title tag still holds importance. Not many SEOs will agree to this but I still feel this is important to improve CTR in the search results. 

As for example, for a page selling Orange Cakes, an optimized title tag can be:

Orange Cakes - 20% Off on First Order - Order Online

Use the above formula to create title tags and also use the keyword in the description tag accordingly. An optimized title and description tag is the base of a solid SEO strategy. 

5- Use Keyword in URLs

Use keywords in URLs but do not overuse them. 

For example, if your page is about dog food then create a URL structure like “”. 

Similarly, create inner URLs that makes a logical structure. Like you can have pages like Alsatian included in the inner URL structure like “”

6- Follow An Organized Site Structure

For any website, navigation plays an extremely important role. Navigation should follow an organized and logical path as displayed in the below image. 

Use “breadcrumb lists” and use the breadcrumb structured data markup for displaying the URL structure. Adopting this approach is both user friendly and search engine friendly. Below is an example of Breadcrumb navigation.

7- Ensure Your Site is Crawlable

Review your robots.txt file and ensure that both googlebot and googlebot mobile can crawl your site. 

Leaving the pages that you don’t want to index like information related to users login id, every other important page that can send traffic to your site should be crawlable. 

Moreover, don't let your internal search result pages be crawled by Google as people don’t like to visit another search results page from Google’s search results page. Do not allowing URLs created as a result of proxy services to be crawled.

8- Take The Help of Schema Markup

In order to improve the CTR of your site in the search results, add Schema Markup

You can easily create the required Schema Markup on your site with the help of Structured Data Markup Helper. Once, you have these ready, test the markup with the help of Structured Data Testing Tool

9- Create 404 Pages

In order to help the users from getting distracted due to broken links, use custom 404 pages that guides the user to take specific actions. 

A custom 404 is important because it tells and guide the visitors clearly that the page they're looking for can't be found.

Also, do not allow Google to index your 404 page. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your web server returns an actual 404 HTTP status code when a missing page is requested.
10- Provide Relevant and User Friendly Content 
Content plays an extremely important role in making a website get ranked in the search results. 
Ensure that you have relevant and user friendly content in your site. Every content should be created keeping the users in mind. The information provided should be beneficial and must provide a direct answer to the user query. 

11- Use Internal Links Wisely and Create Proper Sitemaps

Have an impressive internal linking structure and follow Wikipedia in this regard. Always use contextual links as this will allow the PageRank to properly flow to the inner pages. 

If you are requesting users to leave comment in your site then combat comment links by using nofollow attribute.

<a href="" rel="nofollow">Anchor text here</a>

Moreover, create proper sitemaps that will help both search engines and users to crawl your site effectively. Here is a guide to build and submit sitemaps to Google. 

12- Optimize Images

All the images that you use in your site should have an alt tag and title tag. Having relevant and accurate alt tags helps the search engines to understand the contents of the image because search engine bots are programs and they can’t see an image. Use alt text that are short, but descriptive.

Use commonly supported filetypes that most browsers support like JPEG, GIF, PNG, BMP and WebP image formats. 

Also, create image sitemaps for easier crawlability. Here is an example;

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns=""

13- Regularly Review Webmasters Console and Google Analytics

Once you have your site up and running, add it to Webmasters Console and Analytics. Google will automatically provide suggestions to fix issues that it might have detected on your site. 

Here is how you can add a site to Search Console

Here is how you can add a site in Google Analytics

Also See: