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Showing posts from January, 2018

5 Tips to Boost Lead Generation in 2018

Changing consumer habits mean that what your clients and customers wanted five years ago is drastically different from their current expectations. As a result, marketers must tweak the way they sell services and products to match the way people are buying and shopping for goods.
For that reason, they try to develop effective lead generation campaigns that keep their sales pipeline full of prospects. However, this is easier said than done as the leads need not only be high quantity but high quality as well. Thankfully, we’ve compiled a list of the most effective methods to boost lead generation in 2018: 1- Go Old School with a Text Messaging Campaign Everyone has a cellphone, and many businesses use this fact to their advantage by sending text messages to establish or maintain connections with customers. Now, you might consider SMS to be the “safe” approach, especially when you think about the new modes of communication available in 2018. But the truth is, SMS is alive and stronger than …