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Showing posts from 2019

Instagram Marketing Skills You Need in 2020

Over 1 Billion people remain active on Instagram each month.

Instagram is the perfect platform to connect with your target audience during different phases of the consumer journey.

Besides, it is the most powerful channel for influencer marketing.

With the introduction of new features like the new camera for Instagram stories or the new donation sticker, it has become even more easier for brands to promote their business on Instagram.

What skills do you need to market your offerings on Instagram in 2020? Let’s discuss in this article.

1- Schedule Your Posts Perfectly
You must know how to schedule Instagram posts in order to make the most of this platform.

Knowing how to schedule your posts in advance is the best skill to learn in 2020 to power up your Instagram marketing strategy.

Post scheduling offers many advantages:
It makes your timing perfect.It saves your valuable time.You have a complete summary of the posts you are planning to share so that you are able to maintain the flow.Insta…

What is Copywriting? Complete Guide [Updated For 2020]

Copywriting is the art of writing a text that promotes business in a particular manner. 

It is aimed at enhancing the brand value of a company and to create more customers for them.

What is Copywriting?
Copywriting is the process of crafting and publishing a reader-focused copy that gets users to want to engage with you as opposed to spamming them with offers. 
Copywriting is all about giving something valuable to the reader and getting the reader to take some kind of action not out of pressure but because they enjoy your content. 
Copywriting generally focuses on organic methods such as blogs and article writing, infographics to provide valuable content to readers and is more effective than outbound advertising methods.

Who is a Copywriter?
A copywriter creates compelling copy to sell products, increase organic traffic, and/or educate consumers. They not only write blogs and articles but they also write product descriptions, email copies, banner advertising text, newsletters, and social me…

11 Best Growth Hacking Podcasts To Listen

Growth hacking refers to massive growth in a short period of time. Podcasts are a great way to learn more about growth hacking.

But sometimes it’s hard to find a growth hacking podcast that’s worth the time and provides real-world guidance.

Therefore, I have curated a list of the 11 best growth hacking podcasts for everyone who loves business, marketing, and entrepreneurship.

These growth hacking podcasts are a great way to learn some great tactics related to growth hacking from entrepreneurs and established marketers.

You can hear them while multi-tasking or commuting or while you’re in bed.

You just need your mobile and your headphones.

Ready to hear the best voices in the growth hacking industry? Let’s start!

1 - Marketing School

Host - Eric Su and Neil Patel

If you are curious about the latest SEO, content marketing, social media, email marketing, and other digital marketing tactics. All the episodes are only 10 minutes long but Neil and Eric will give you some real insight into the l…

Influencer Marketing Stats For 2020

Influencer marketing plays a crucial part in building brand image and increasing the conversion rate.

Influencer marketing has been on the rise over the last few years and is not showing any signs of slowing down.

So, I have put together a list of 15 influencer marketing stats that are useful for both businesses and influencers.

1 - Businesses have started investing in influencer marketing and it is estimated that influencer marketing would be a $10 billion industry by 2020. (Source - AdWeek)

2 - 95% of B2B buyers prefer credible content from industry influencers, up from 65% in 2018, according to DGR’s 2019 Content Preferences Survey Report

3 - According to Marketing Charts, young consumers (of age group 18-34) prefer reliable and authentic followers when compared to a celebrity with a mass appeal.

4 - 89% of marketers say ROI from influencer marketing is comparable or better than other marketing channels. (Source: Mediakix)

5 - According to a survey by Mediakix, Instagram is the m…

Google Gurgaon Office - All You Need To Know

Google Gurgaon office was opened in 2014. 

Google is the biggest search engine in the world with a market share of 92.96% as of September 2019.

Google inaugurated it’s Gurgaon office back in 2014 but they moved to a new office in Unitech Signature Tower - 2 building last year. The all-new massive office is the coolest and most stylish workplace in the whole Gurgaon.

With amazing interiors, cafeteria, and recreational area, Google’s Gurgaon office surely promotes a culture of brainstorming. The cafeteria offers more than 60 food items including all the delicious cuisines, all for free. Employees have access to a gym, a spa, gaming consoles, and a pantry kitchen on every floor.

Just like Facebook, Google prefers painted walls, even at the cafeteria.

Google has installed cabin-like rooms where employees can have fun or can just sit and work on their laptops.

Office Address
Google Signature Towers

Jaipur Expressway, Silokhera,

Sector 15 Part 2, Sector 15,

Gurugram, Haryana 122001
Contact Numbe…