Tuesday, October 22, 2019

Top Digital Marketing Stats For 2020

As 2020 approaches, marketers need to update themselves with the latest digital marketing trends to stay ahead of their competitors. 

A great way to stay up to date on all marketing trends is by keeping an eye on the latest digital marketing statistics.

We have compiled a list of 15 best digital marketing stats that will come in handy when planning for your online marketing strategies in 2020.


1 - The average first-page result on Google consists of 1890 words. 
(Source: Junto)

2 - According to Eye View Digital, using videos on landing pages can increase conversions by 86%.


3 - Google is responsible for 79% of all global desktop search traffic followed by bing at 7.27%. (Source: Impact)


4 - Leads that come organically i.e. via SEO have a 14.6% average conversion rate when compared to other traditional marketing strategies that have 1.7%. (Source: 99 Firms)


5 - Mobile-friendly websites are becoming more important than ever. 53% of the traffic comes from mobile devices while only 37% of people visit a website from their desktop. (Source: Smart Insights)


6 - By 2023, consumers will watch 20% fewer minutes of video advertising per day than they do today. Marketers need to start planning for creating shorter yet attractive videos to keep their viewers engaged. (Source: Gartner)


7 - According to eMarketer, worldwide digital ad spending will rise to $384.96 in 2020 up from $333.25 in 2019. 




8 - 50% of all the searches in 2020 will be performed via voice search. (Source: ComScore)


9 - According to Impact, 72% of consumers who performed a local search visited a store within five miles.

10 - Local searches result in purchases 28% of the time. (Source: Joel House Search Media)

11 - According to Omnicore, a website that takes more than 2 seconds to load sees an increase in the bounce rate by 50%.

12 - Organic SEO is 5.66 times better than paid ads. (Source: Moz)

13 - According to Blue Corona, businesses make $2 for every $1 they spend in Google Ads.

14 - Long-tail keywords account for almost 70% of the web searches. (Source: Neil Patel)

15 - Acquiring a new customer is five times more costly than retaining the existing ones and by increasing customer retention you can increase profits from 25-95%. (Source: Outbound Engine)


What's Next?

With the rise in the total number of mobile users, it’s high time, businesses should focus on building mobile-friendly landing pages, content, and ads. Focusing on SEO could help you more in increasing sales and ROI than paid ads.

Also See:

Mobile Marketing- Definition and Best Strategies
3 Golden Rules of SEO
Segmented Digital Marketing 
App Store Optimization Guide
How to Identify Top Converting Channels Using GA
Seo Search Operators
Acquisition, Behavior and Conversions in GA

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