Best Ecommerce Platforms in India [2024]

If you are looking to start an ecommerce store in India then you need to carefully compare the best ecommerce platforms in India.

Ecommerce in India is offering an ever-growing prospect for small and medium-sized businesses across the country. The ecommerce market in India is expected to touch $84 billion in revenues by the end of 2021. Both B2B e-commerce solutions and B2C e-commerce models are gaining popularity.

At this time, you need to find the right ecommerce CMS that can drive visibility and sales. Here’s a list of the leading ecommerce platforms in India that retailers and new businesses have can rely on for taking their businesses online.

1- Shopify

Shopify is a global e-commerce platform market leader and has carved out a niche among Indian businesses already. The Shopify ecommerce platform currently powers more than 4751 sites in India (as of December 2019). 

Pricing

E-retailers can choose from among 3 Shopify plans:

• Basic Shopify ($29/month, suited for new businesses) (approx INR 2059)
• Shopify ($79/month, suited for growing businesses) (approx INR 5609)
• Advanced Shopify ($299/month, for mature businesses) (approx INR 21229)

The Shopify plan offers the benefits of gift-cards support and professional reports. The Advanced Shopify plan offers personalized reports builder, 3rd party shipping rate calculation, and the lowest per-transaction fees of 0.5% (as compared to 2% for Basic, and 1% for Shopify plan).

Why users love Shopify?

Shopify is now available in almost every major language and supports selling via Facebook business pages. Shopify also gives users access to the “Buy Button” that enables selling via an existing blog or site. You can enjoy POS options and hardware from Shopify, which sets the ecommerce platform apart from its contenders. 

If you want to move from Magento to Shopify, LitExtension provides an excellent migration solution that will assist you in transferring your data.

2- BigCommerce

BigCommerce is one of the most trusted ecommerce platforms in India. It currently powers recognized stores like Skullcandy, Bliss World, Woolrich, Carolina Panthers, Camelbak, Hush Puppies, and PayPal Here.

Top Features

• Templates – BigCommerce has a dedicated theme store that offers a wide range of products for large, and small catalogs, left-hand category menu, AMP-enabled sites, and templates with grid layouts. The collection features 130 paid and 12 free themes for adventure and sports, fashion and beauty, health and fitness, children’s toys, pets, electronics, hardware, and automobile sites.
• Add-ons – all BigCommerce users can browse the top free apps, top paid apps, newest apps and BigCommerce recommended apps for extending their site functionalities. Explore the options of adding MailChimp, ShipStation, SendCloud, Facebook Ads, QuickBooks Online, and Google Shopping by sales and order via apps.
• SEO – BigCommerce templates facilitate crawling of website content and features. The templates and themes are inherently SEO-friendly. You can also explore a wide range of SEO applications to enhance your ecommerce site’s search engine friendliness.
• Customer support – BigCommerce has in-depth articles and learning guides, in addition to news and updates. It has a dedicated community of developers, community contributors, and users. You can reach the 24/7 live agent(s) by asking a question, reviewing the solutions, and completing the request on their site.
• Sales features – you can re-platform your store. Entrepreneurs have migrated over 20,000 stores to BigCommerce thanks to its easy-to-use interface and in-house transfer team. You can manage your e-store from your mobile device, enjoy a fully-integrated ecommerce CMS service, and manage the orders/inventory remotely.

Pricing

BigCommerce has four pricing plans:

• Standard at $29.95 per month
• Plus at $79.95 per month
• Pro $249.95 per month
• Enterprise (custom pricing)

The Standard plan gives the users special credit card rates, single-page checkout, 24/7 live agent support, dedicated SSL certification, and tons of other ecommerce features. The Standard, Pro, and Plus plans are ideal for small to medium-sized businesses. The Enterprise plan is perfect for larger corporations that require online sales, express routing and priority support, in addition to scores of premium features.

Why do e-tailers love BigCommerce?

BigCommerce supports multiple languages, dropshipping, multiple secure payment gateways, and POS functionality. With more than 700 apps and the easy file-upload feature that your site visitor can use, this website builder platform supports the rapid setup and growth of any online business.

3- branchbob

branchbob is an excellent e-commerce platform in India that helps local businesses grow their leads and sales online. Not only India, branchbob supports over 150 countries around the world.

Top Features

• Themes: branchbob offers hundreds of beautiful themes for your online ecommerce store. From fashion to electronics, and health, you get templates for almost every category. Also, all the themes are fully customizable which means you can add your logo or change the color of the theme.
• Add-ons: branchbob provides tons of add-ons or apps that you can integrate with your online store. You can install Google Analytics, Google Shopping, Google Sheets, Pinterest, Facebook, and many other apps.
• Payments: branchbob comes with great payment options for your online store. You can use different payment modes including Amazon Pay, PayPal, Stripe, Debi/Credit Cards, Cash On Delivery, and Cash On Pick.
• Customer Support: branchbob offers a dedicated help center for customers to help them create an online ecommerce store. Moreover, users can also use video tutorials to learn how to set up their store with ease.
• Store Management: By using branchbob, customers can manage their store easily. You get complete product, inventory, order, and customer management solutions.

Pricing

branchbob is a free e-commerce platform that allows users to build a store free of charge.

Why do users love branchbob?

branchbob is an easy-to-use e-commerce platform that allows customers to build an online store from scratch. Users love branchbob because it is a free platform that doesn’t even have any hidden charges.

4- Shift4Shop

Shift4Shop has been powering websites with sophisticated eCommerce technology for more than 20 years. Over 20,000 online stores all over the world, including in India, make transactions and fulfill orders with software from the company.

Top Features

• Website builder — Customization features are key for website personalization. Shift4Shop provides mobile-friendly templates with professional design, yet gives users the power to alter the appearance and structure until it resembles the site they want.
• Inventory management — This platform allows users to synchronize their inventory across multiple points of sale, including the main storefront and those on marketplaces like eBay and Amazon.
• Marketing tools — Among the many features available with Shift4Shop software are multiple solutions for increasing brand awareness and conversions. They include an email marketing system, social media integrations, a built-in blog, and a wide range of SEO tools.
• Payment processors — Shift4Shop connects with more payment gateways than any other eCommerce platform. In addition to global favorites like Square and Stripe, their 100-plus options include India-based and international providers capable of conducting transactions with the country’s currency. Integrating processors like CCAvenue, PayPal India, and more are essential to doing business online with Indian customers.
• Information resources — Between Shift4Shop’s instructional “eCommerce University” guides, and an in-depth Knowledgebase for their software, anyone can learn how to make the most of the platform’s tools. For any further questions or technical assistance, they can receive live customer support 24/7/365.

Pricing

Shift4Shop offers five separate payment plans:

• Startup Store — $19 per month (approx. 1437 INR)
• Basic Store — $29 per month (approx. 2193 INR)
• Plus Store — $79 per month (approx. 5975 INR)
• Power Store — $129 per month (approx. 9756 INR)
• Pro Store — $229 per month (approx. 17319 INR)

The platform also gives special options for specific kinds of businesses. Stores with dropshipping models need fewer features than others, and they can pay $9.99 per month (approx. 755.50 INR) for a plan with just the essentials. B2B companies can receive a suite tailored to this form of eCommerce for $379 per month (approx. 28663 INR). Enterprise plan gives even more features and freedom to large businesses.

Finally, a 15-day free trial is available.

Why do online entrepreneurs love Shift4Shop?

Shift4Shop’s collection of eCommerce tools is massive compared to most others, and it only continues to grow and improve with time. Essentials like responsive themes, SSL certification, free domain hosting, and real-time shipping calculations come bundled with even the lowest pricing plans. Hundreds of additional integrations are available through their app store. All this work shows that the company dedicates itself to helping businesses of all sizes find success, whether they are big-name companies or single-person shops.

5- Wix

As of January 2020, more than 3,800,881 websites are using Wix. In India, the Art of Living Foundation, Christ University, Vakilsearch Pvt. Ltd and K7 Computing Pvt. Ltd uses Wix to fuel their web traffic. Moreover, Wix has been rated 9.8 out of 10 by Website Advisor.

Top features

• Templates – Wix has 500+ templates for you to consider. The categorization into business, online store, photography, videography, music, design, travel and tourism, restaurants and food, events and fashion make choosing a fitting template for any ecommerce site straightforward. Customize your storefront and cart using the easy drag-and-drop editor.
• Add-ons – Wix has a comprehensive app-market. These powerful web apps include the Wix forum, pro gallery, site booster, forms, events, stores, and event calendar to begin with. You can see the rating and download rate of each app before you install it. The expansive collection of apps extends the functionality of each Wix e-store.
• SEO – While Wix templates are already SEO-friendly, you can improve your site’s visibility by using the Wix SEO Tools. You can further enhance their search engine friendliness by leveraging the features of SEO add-ons like Rabbit SEO, SEO RankingCoach, and Site Booster from the app store.
• Customer support – The Wix help center has all the information you need on getting started, using the Wix Editor, Wix domains, billing, pricing and plans, mailboxes, site management, mobile editors, account management, marketing tools and analytics, media management, mobile app, and SEO. Along with detailed documentation and guides, you can reach out to the Wix Support team by requesting a callback via phone.
• Sales features – You can install multi-channel sales for your site, set up drop shipping facilities and global shipping for the products on your ecommerce site. Enjoy real-time tax calculations, abandoned cart reminders, secure checkout and payment options, and real-time delivery estimates with the latest Wix version.

Pricing

You can build a website for free on Wix, but you will not get a customized domain.

Premium Plan is for INR 29 per month and it includes free hosting, customized domain, Google analytics, premium support, more than 500MB storage, and zero setup fee.

Why do users love Wix?

Wix is superbly easy-to-use due to its drag-and-drop editor. Moreover, Wix users get to use the Wix ADI and Corvid for rapid setup and deployment of their ecommerce sites. This ecommerce platform in India offers professional features under the Premium plan that users love include customized domain name, professional mailbox, free hosting, Wix chat, contact management, social tools, and SSL certification.

6- WooCommerce

WooCommerce is the open-source ecommerce plug-in of choice for all WordPress users in India. It currently powers around one-third of the world’s ecommerce sites with over 5 million active installations.

Top Features

• Templates – WooCommerce has an uncountable number of open-source, easy-to-customize themes that you can use to create arts & crafts, bookings & accommodations, digital & audio, fashion & apparel, food and drinks, electronics and software, flowers and gifts, pets, health, beauty, home, furniture, sports, toys and games sites.
• Add-ons – WooCommerce boasts an extensive collection of extensions (400+) necessary for store management, marketing, payments, shipping, subscriptions, and SEO.
• SEO – most of the WooCommerce premium templates are SEO-friendly. However, you can give your e-store an edge by installing and activating SEO plug-ins like Yoast WooCommerce Plugin and SEO for WooCommerce.
• Customer support – WooCommerce has perfected its documentation and knowledgebase. You can create a support request or fill out a form to get in touch with the support team.
• Sales features – you can use shortcodes to embed your products and checkout buttons on any page. You can showcase customer ratings and feedback on the product page complete with the verified owner label. Sort your products, filter them, add new categories and attributes, and includes unlimited pages and products to expand your online storefront.

Pricing

WooCommerce is free. However, you need to pay extra for a customized domain name and hosting.

Why do users love WooCommerce?

WooCommerce comes with a host of free and premium themes with minimal running costs. It offers a significant number of free tools for SEO, security, and communications, many of which are common to WordPress.

7- Opencart

OpenCart fuels the popularity and world-wide success of global businesses like the Cooks Shop, Mist E-Liquid, RC Geeks, and Tibiona Italia. In India, OpenCart has gained close to 5,000 customers as of 27 January 2020.

Top features

• Templates – you can find OpenCart themes and templates in their integrated library as well as from sites like TemplateMonster and ThemeForest. The Premium OpenCart 3.x and 2.x themes are responsive, professionally designed, and easily customizable.
• Add-ons – the OpenCart extensions repository has multiple categories of add-ons including marketplaces, languages, themes, payment gateways, shipping methods, product feeds, order totals, modules, reports, and more. These themes are either open source or developed by OpenCart Partners.
• SEO – you can edit your website URLs to SEO-friendly formats and refer to the SEO documentation in the OpenCart docs to understand the role of keywords, meta tags, title tags, and SEO title for your product descriptions, and website homepage/landing page.
• Customer support – you can use the OpenCart contact form to leave your query, name, and contact details so the representative can get back to you. Or, you can email or call the support desk between 0930 and 1830 every day (HK time) for help.
• Sales features – the extensions that speed up and simplify the calculation of order totals, taxes, and shipping costs make OpenCart websites user-friendly. The sales and marketing add-ons including the ones that determine delivery date and special offers enhance the OpenCart ecommerce site UX for users.

Pricing

OpenCart is an open-source ecommerce platform in India that is free for use.

You need to pay for the extensions when you download and install them on your ecommerce platform.

Why do users love Opencart?

OpenCart has enough resources to guide a first-time website developer. It has dedicated blogs, documentation, and books. Apart from the dedicated support, you can take help from the community forum and developer sections. In the last few years, thousands of global stores have migrated to OpenCart from other ecommerce platforms.

8- Zencommerce

Zencommerce has been powering a myriad of ecommerce sites including Bella Voste, Hastakruti, Vidhi Anand, Nexa Home, and LS2 Helmets India since 2016.

Top Features

• Templates –Zencommerce has ready-to-use responsive templates and design themes. There are close to 30 themes (both free and paid) that you can use to design your store.
• Add-ons – Zencommerce has been constantly updating its app store. You can find bulk upload CSV, SMS-enabling add-ons, accounting applications, sales pop-up notifications, payment gateways, social media add-ons, and Google Adwords Remarketing add-ons to enhance your site features.
• SEO – apart from being search engine friendly, Zencommerce has been developed with Google’s recommendations in mind. You will have options to promote your store on Facebook, ace SMM and SEM using free SEO modules, and keep track of sales using Google Analytics!
• Customer support – Zencommerce has phone, email, and live support options. The turnabout rate for emails is around 24 hours. Additionally, Zencommerce has an expansive knowledge base and a dedicated YouTube channel.
• Sales features – Zencommerce features smart and no-setup-required payment pathways like PayU and CCavenue. It features integrated Facebook shop, COD options and one-stop logistics solutions for all enterprises.

Pricing

Online retailers should consider all three Zencommerce plans:

• Gold – INR 899 per month
• Platinum – INR 1799 per month
• Diamond – INR 2999 per month

The Gold plan is ideal for new and small businesses since it does not provide support for Facebook stores, and an additional FTP server. The Diamond plan brings ultimate convenience for larger e-tailers with 50,000 product listing, unlimited transfer, Facebook store, and additional FTP server.

Why users love Zencommerce?

Zencommerce websites are supported on all devices. It allows the creation of beautiful, bespoke, and functional ecommerce sites complete with secure mobile commerce features. Also, Zencommerce provides dedicated hosting complete with daily backup options, SSL certification, customized domain, and stability monitoring.

9- Zepo

Zepo powers more than 2000 stores in India. Zepo not only offers a site-building platform but a complete ecommerce solution for small and new businesses.

Top Features

• Templates – Zepo has more than 100 responsive themes and templates that are easy to customize. The editor is easy-to-use and allows changes of site layout, structure, background, and fonts.
• Add-ons – Zepo users have access to a comprehensive range of add-ons ranging from testimonials block and Instagram feed to Video Banner and Parallax.
• SEO – all the ecommerce packages from Zepo come with search engine optimized features. You can edit your title tag and meta description on the home page, product pages, category pages, and site pages. 
• Customer support –You will get access to a committed personal assistant for real-time support, onboarding experience, marketplace setup, business growth advice, and troubleshooting.
• Sales features – Zepo offers bespoke services for ecommerce site owners like multiple marketplace integrations, free payment gateway integrations, integration of Zepo Courier software, multiple images and tabs on product pages, multiple promo images, and Android and iOS apps for your web store.

Pricing

Zepo comes with three different packages. You can choose between:

• Standard (for beginner websites)
• Professional (for advanced websites)
• Premium (for advanced websites)

All Zepo plans have integrated free payment gateways, but only the Premium plan has fully customized UX and UI, and a personal accounts manager. With the Standard and Professional plans, users can get mobile apps, integrated courier options, phone, email, and onboarding support and more than 100 themes. The prices for all plans are only available upon request.

Why do users love Zepo?

Zepo users enjoy seamless marketplace integrations, options for multiple location pickups, free/zero-commission shipping, built-in business support, and 24/7 personal ecommerce assistant for selling all across India.

10- Magento

Magento has driven the success of more than 2500 sites in India. The Indian ecommerce sites of Prorogue, Sephora, PrestigeMartKitchen, and Utsav Fashion use this ecommerce platform and CMS to support their sales and traffic.

Top features

• Templates – you can download and use Magento templates from ThemeForest or Template Monster, but you can find some of the best and cheapest themes in the Magento Marketplace. The premium themes are responsive and the theme package ideally contains graphics, files, and modules necessary for building the ecommerce site.
• Add-ons – there are more than 5,700 extensions at the Magento extensions marketplace. They cater to review collection, shopping cart integration, customization of discounts and promo offers, advanced search needs, SEO needs, and even GDPR compliance necessities of sites.
• SEO – Magento themes are simple and search engine bot crawling-ready, which makes them inherently SEO-friendly. However, you can enable the SEO-friendly URLs in Magento to enhance your site’s SEO capabilities. Additionally, you can install and activate SEO plug-ins for your ecommerce platform that will improve your store’s visibility on Google, Bing, and Yahoo.
• Customer support – whether you are just getting started or deciding between the plans, you can contact Magento support and speak to sales. Submit a support ticket or request a free demo with a single click. Leaving them a message via their on-site contact form typically gets a response within 24-48 hours. Magento has a dedicated support contact number for their Indian customers.
• Sales features – get ready to advance into the future of ecommerce with complete inventory and sales reports, market and sales analytics, customer segmentation and personalization. Magento has an onslaught of advanced sales and marketing features that support the upcoming next-gen ecommerce sites.

Pricing

Magento does not have a free version, but it does have a free trial. Magento has different ecommerce products for small businesses, mid-market, and enterprises.

Magento opensource is free and you can download and use it without paying a dime. However, most of the professionally designed themes and ecommerce extensions have a pretty price tag.

Why do ecommerce site owners love Magento?

Magento fosters multi-tasking and multi-channel sales. It has a strong support system, simplified checkout option and CSV product import, reskinned CMS, and highly customer-centric performance of the platform. The Magento marketplace is amazingly rich with add-ons, and themes for the ambitious e-tailer.

11- Shopmatic

Shopmatic has become one of the market-favorites for creating fully-equipped and good-looking ecommerce stores. As of January 2020, Shopmatic has 135 verified customers in India including 99offers, Dialogbaazi Design and Dokart.in. 

Top Features

• Templates – you can select from among 60 mobile-friendly ecommerce templates, or build one using the Shopmatic’s pre-designed web builder sections. It features modular building blocks and supports easy store customizations using CSS.
• Add-ons – You can use extensions to set up PayTM payments and shipping channels via Shipyaari. 
• SEO – Shopmatic features SEO friendly templates. you can edit the search descriptors and meta tags without any coding knowledge and boost your online visibility. 
• Customer support – You get email, phone, live chat, and social media based support, apart from a comprehensive library of helpful information on the most important uses and features of the tool.
• Sales features – Shopmatic supports marketing and analytics, unlimited product listing, multiple images, integrated shipping and logistics options, catalog organization, and bulk uploads to expand inventory.

Pricing

All Shopmatic users can choose from either of the two models:

• The transaction model (zero monthly fees)
• The subscription model –

a.      The three-month plan (INR 1500 per month)

b.      The six-month plan (INR 1250 per month)

c.       The twelve-month plan (INR 1000 per month)

The transaction model users have to pay a 3% fee per transaction, an annual hosting fee of INR 50 and a world listing fee of INR 500. The subscription models have no additional transaction fee, annual hosting fee or world listing 

Why do users love Shopmatic?

Ecommerce website owners prefer Shopmatic due to its central inventory support, multiple payment gateway integrations, pre-negotiated transaction rates, transparent tax calculations and free SSL certification with PCI DSS compliance.

12- Nwebkart

Nwebkart is a leading store builder for SMEs and startups. It features fully-loaded features, a team of dedicated experts for troubleshooting, website performance enhancers, and state-of-the-art ecommerce solutions.

Top Features

• Templates – Nwebkart offers professionally designed responsive ecommerce templates for real estate listings, matrimonial, job portal, classified ads, and online B2B websites.
• Add-ons – Nwebkart has a dedicated app store that aims to boost your online business. Explore the customer account widget, Android store, image banners, bestseller products, affiliate account widget, product filters, HTML content widget, eBay display widget, and scores of other useful apps and widgets in the app store.
• SEO – a majority of the Nwebkart themes are SEO-friendly, which helps in driving drive organic traffic to your online store. You can generate SEO friendly URLs for your store pages based on product categories, information category, and manufacturers.
• Customer support – it is a leading ecommerce store builder that offers excellent customer support. You can reach a representative via their site contact form, phone, email, or social media page.
• Sales features – Nwebkart has integrated with leading payment gateways in the country to support COD, Credit Cards, Debit Cards, Net Banking, and PayPal. It has integrations with Amazon, Snapdeal, Shopclues, eBay, and Flipkart, allowing e-retailers to sell via multiple platforms and push feeds to Bing, Google, Junglee, and Shopzilla.

 Pricing

Nwebkart has four plans that are suitable for beginners, medium-sized corporations, large corporations, and multi-vendor businesses respectively:

• Startup plan – INR 800 per month
• Medium – INR 1600 per month
• Enterprise – INR 21999 (one-time)
• Custom – INR 49,999 (one-time)

The startup plan is the most basic and allows listing of 4000 products, supports e-payment, COD, and generates SEO-friendly URLs. The Enterprise plan supports the listing of an unlimited number of products, sends an email notification to your device, has mobile responsive design, and has page-loading-speed enhancement features. The Custom plan is ideal for multi-vendor businesses, which require eBay and Amazon order import.

What do online retailers love about Nwebkart?

Nwebkart allows the users to create an integrated blog on the ecommerce platform. You can leverage the Pure Chat live chat so your site visitors can interact with your customer support team. It supports the launch of automated social media campaigns, image slideshows, coupon generation, reward points, gift vouchers, and advanced checkout options.

13- BuildaBazaar

Some of India’s leading brands like Airtel, Crossword, and VIP use BuildaBazaar to power their ecommerce stores. It is a 360-degree solution provider for all your ecommerce needs. 

Top Features

• Templates – BuildaBazaar features more than 100 customizable ecommerce templates and themes for DIY website building.
• Add-ons – it also has a dedicated app store for customer support, mobile, analytics, social media, payment gateway, and inventory management applications.
• SEO – BuildaBazaar themes are light-weight and have search engine readability. They feature indexable content and support for additional SEO features that boost the visibility of your site. 
• Customer support – BuildaBazaar has dedicated consumer support via email, and phone. This ecommerce platform also features training for users.
• Sales features – it supports multiple currencies and payment gateways. You can manage existing products via a robust Catalog Management system and sell online without additional overheads. Enjoy bulk addition via a reliable and powerful bulk-addition tool. 

Pricing

Ecommerce site owners can choose from four BuildaBazaar plans:

• Silver INR 1000 per month
• Gold INR 2500 per month
• Gold Plus INR 5000 per month
• Enterprise (price on request)

The Silver plan supports 500 products, paid mobile app, on-page SEO options, but no social media logins. The Enterprise version supports an unlimited number of products, and a free mobile app. it supports all popular social media logins and custom advanced search options for the user. It also provides a free SSL certification for the user site.

Why do users love BuildaBazaar?

Retailers love BuildaBazaar’s integrated email marketing and SMS marketing tools, bulk upload options, high-degree of customization, dedicated content management system, store customization options, and store support for 5000+ products.

14- StoreHippo

StoreHippo caters to both B2C and B2B businesses. You can power your multi-store portal or multi-seller marketplace using StoreHippo themes and add-ons. Currently, the ecommerce site builder caters to over 30 industries across 15 countries.

Top features

• Templates – StoreHippo features mobile-ready templates for educational, electronics, beauty, fashion, accessories, furniture and furnishing, and grocery sites. There more than 45 free and premium themes you should check out before finalizing your store design.
• Add-ons – extend the functionality of your e-store with the StoreHippo loyalty, size chart, product based prepaid order, and product-based COD, MailChimp, on-site popup, and other StoreHippo apps. These apps have diverse purposes including marketing, SEO, enhancing UX, sales, and support.
• SEO – StoreHippo templates have in-built SEO features as well as marketing tools. You can generate clean and SEO-friendly default URLs for your ecommerce site, edit the title and meta tags, generate sitemap and Robots.txt for your pages via the easy-to-use StoreHippo site builder interface. 
• Customer support – you can reach the StoreHippo customer support via phone or email. You can choose to submit a ticket online and view your open tickets. They have a dedicated support center that includes detailed introductions, StoreHippo manual, and a designer manual.
• Sales features – StoreHippo has a powerful discount engine, multiple social media marketing tools, and offers comprehensive integrated digital marketing services. Its integration with marketplaces including Jabong, Snapdeal, Amazon, eBay, and Flipkart makes it an ecommerce favorite.

Pricing

StoreHippo has flexible pricing and four plans that you can choose to pay monthly or annually.

• Professional – $45 monthly (approx INR 3195)
• Premium – $89 monthly (approx INR 6319)
• Business – $179 monthly (approx INR 12709)
• Enterprise – $359+ monthly (approx INR 25489)

The Business plan is the most popular and it supports email and SMS notifications, complete with 1,00,000 product listings in the store. It has multi-seller support, affiliate management, and device-based themes. The Enterprise plan has all features of the Business plan in addition to unlimited seller support, iOS application, audit logs, white-labeling, B2B features, and an account manager.

What do users love about StoreHippo?

StoreHippo provides several unique ecommerce solutions to online business owners and developers. It offers a comprehensive solution consisting of multi-lingual support, mobile apps, social widgets, user segmentation and verification, custom forms, integrated logistics, unified notification, admin mobile app, and an extensive backend.

15- Shopnix

Shopnix has all sales and marketing features in one place necessary to start an ecommerce store. It currently supports the business and growth of CoorgShoppe.com, SapnaOnline.com, Kiranawalla.com, and Vitasta Organic.

Top features

• Templates – you can choose from beautifully handcrafted themes for grocery, electronics, fashion, jewelry, furniture, food, auto, books, and sports. The themes in these categories are easy to customize. 
• Add-ons – the Shopnix add-ons include plug-in tools that contribute to the marketing and sales capabilities of an ecommerce site. You can explore the collection of add-ons that have advanced tools for tracking cart abandonment, managing products and stores, and setting up marketing campaigns.
• SEO – Shopnix helps users in the creation of full-fledged ecommerce websites with search engine friendly features. All Shopnix stores have high visibility on search engines like Google, Yahoo, and Bing thanks to the onsite SEO modules.
• Customer support – Shopnix has commendable customer support in the form of interactive chat and WhatsApp. You can also send an email or call their representatives. Their Indian customer support office usually responds to emails and messages within 24-hours.
• Sales features – you can manage your store irrespective of location using its fully-equipped admin panel and one-panel inventory management options. Sell anywhere across the country using the universal Shopnix cart. Android and iOS mobile apps allow you to add products to your store from any place at any time!

Pricing

Shopnix plans are simple and flexible. You can choose between annual and lifetime plans.

• Quicky – INR 12,000 + GST
• Starter – INR 24,000 + GST
• PRO – INR 60,000 + GST
• Custom – price upon request

Quicky is the cheapest and simplest of all Shopnix plans that supports 500 products in the store, offers a free domain and email notifications, and supports payments via credit card, debit card, and net banking. The Pro plan is ideal for large enterprises that have more than 10,000 products including their variants, pre-ordering facilities, wish-list, discount coupons, SMS gateways, and franchise stores.

Why do users love Shopnix?

It is a highly flexible, easy-to-use, and affordable ecommerce platform with state-of-the-art marketing and ecommerce capabilities. Shopnix has extensive documentation and a complete guide in the form of blogs and webinars. Apart from easy setup options, Shopnix gives the e-tailers real-time sales analytics, integrated payment gateways, and secure shopping carts for all types of B2C operations.

16- WeBFooT

WeBFooT is a next-gen website builder cum web-app builder. The comparatively new, but wholesome web-app builder comes with AI that helps ecommerce site owners track their digital footprint and design a customized experience for their visitors.

Top Features

• Templates – there are more than 100 layouts by professional designers, ideal for a myriad of ecommerce sites. The exceptional page builder supports the creation of functioning e-stores and business sites.
• Add-ons – WeBFooT does not have add-ons in the traditional sense, but they do have products for business and ecommerce sites. These include the ecommerce LUX starter, ecommerce LUX advanced, ecommerce PRO advanced, and ecommerce PRO starter. These packs are the complete collection of tools and resources necessary for cloud hosting, free domain, storage, bandwidth, and SSL certification.
• SEO – the website builder helps in the creation of SEO-friendly websites. Its SEO is powered by AI, which makes sticking to search engine friendly practices much easier for new business or ecommerce website owners.
• Customer support – apart from providing customers with an updated blog and library of documents, WeBFooT has dedicated customer support. You can reach out via the interactive form; provide your name, email, and details of your project and a representative will reach out to you. You can also contact them via WhatsApp, SMS, call, or email for fast responses.
• Sales features – WeBFooT has a nation-wide logistics support complete with global sales partners. The automated and AI-powered ecommerce platform has made inventory management, order updating, and order management much easier for new entrepreneurs.

Pricing

Go online with WeBFooT’s transparent pricing and plans.

• Starter INR 149 per month
• Advanced INR 349 per month
• Enterprise INR 799 per month

Check out their special prices and discounts on special occasions like Republic Day and Independence Day for the Indian audience. The starter pack is ideal for single page sites and the Enterprise supports multi-page sites, live chat, AI-powered chatbots, and more!

Why do ecommerce site owners love WeBFooT?

Partnering with WeBFooT provides a rewarding user experience aided by nation-wide logistics, rock-solid infrastructure, and an excellent support team. WeBFooT has an enriched blog, and a community that proves more than helpful during troubleshooting.

17- Builderfly

Builderfly is a simple yet powerful ecommerce platform in India. You can build robust mobile apps for Android and iOS platforms using this builder.

Top features

• Template –While there are around 9 themes in the Builderfly marketplace, they cover all essential genres including jewelry, fashion, food, health, furniture and furnishing, décor, electronics and hardware, portfolio, and landscaping. You should visit the Builderfly marketplace to explore the range of editable themes that you can use for your app or web store.
• Add-on – the Builderfly marketplace does not have a collection of apps, but the Store Builder does have a seller app that encompasses design, product catalog, sales, customer management, promotions/discounts, and analytics.
• SEO – sites built using Builderfly are light and they typically have fast loading speed. Builderfly gives you the chance to optimize your page URLs, titles, and meta tags, which make your site search engine friendly. Visit the Builderfly guides to learn more about editable robot.txt file, optimization of category pages, and product descriptions.
• Customer support – stay up-to-date with the Builderfly webinars, blogs, and user guides. Visit the dedicated help center or contact them for technical/general help. They have toll free numbers for all Indian users.
• Sales features – using Builderfly you can sell everywhere including on Google, Amazon, Facebook, and Flipkart. You can sell globally using the Builderfly packages in addition to viewing, editing, and creating orders and invoices via the admin panel.

Pricing

Builderfly has a free startup plan, but it does have a one-time fee for store set up of $99. The other plans are:

• Standard $35 per month (approx INR 2485)
• Advance $75 per month (approx INR 5325)

Both standard and advance plans have iOS and Android native mobile apps, which the startup plan lacks. They support an unlimited number of products, themes, file storage, and staff accounts.

Why do users love Builderfly?

Builderfly is a unique platform that allows e-tailers to keep track of all the activities in their store. You can analyze the stats per platform, using in-built Google analytics to make informed marketing decisions, and monitor app downloads from a unified admin panel. 

What’s Next?

While something like Wix offers industry-leading store templates, there’s Bigcommerce with its unmatched sales automation features. Similarly, Woocommerce may enable you to set up an e-store with minimal expense, while Shopify may be the best of all worlds. 

Choosing the best ecommerce platform in India is tough. Now that you know each ecommerce platform’s USPs, choose one that aligns best with your business’ category and growth strategy.