Investing a huge sum of your overall marketing budget in digital marketing can be a challenge for some people, despite the returns overweighting the amount invested. Undoubtedly, whether to invest or not to invest in digital marketing is still a question for many companies. Hence, you should carefully consider the top digital marketing ROI stats before you run any campaign.
Related: What is Digital Marketing? Complete Guide
The entire concept and scope of digital marketing are quite broad. To understand it thoroughly to unleash the perks associated with it, it is essential to first know digital marketing branches.
Related: Best Digital Marketing Tools For Small Businesses
Digital marketing includes Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, Pay Per Click Management, Native Advertising, Affiliate Marketing, Inbound Marketing, and Online PR.
Exploring each of these branches separately will boost your conversion rates, enhance brand awareness & visibility, skyrocket revenue, and help you achieve your desired business goals seamlessly.
Related: Reasons Why Digital Marketing Is Important
Even today, many people consider investing in Social Media Marketing and PPC Marketing vital. But, obviously, that’s not the case. Hence, I have curated this list of statistics related to each digital marketing branch, making it easy for you to plan your digital marketing efforts and budget accordingly.
Related: Top Digital Marketing Stats
So, without taking much of your time, let’s begin.
1- Social Selling Statistics
Leveraging the power of several social media platforms to build, maintain, and nurture the relationships with your prospects is the fundamental essence of Social Media Marketing. You can witness a dramatic surge in your sales revenue after strategically planning and running social media advertisement campaigns.
Here are some social selling statistics to speak up for themselves.
- 78% of marketers who use social media platforms are more likely to perform better than who don’t. (Screwpile Communications).
- 98% of marketers with over 5000 LinkedIn connections are able to meet or surpass the sales quotas. (The Sales Benchmark Index)
- Cold calling only has a success rate of 2.5% as a part of outbound selling strategies. (Keller Research Center).
- IBM witnessed a dramatic growth in their sales graph by 400% after implementing social selling programmes. (IBM)
- Wondering, what would be your customer base on social media platforms? Well, 1.5 billion people are active users of various media platforms across the globe. Play your cards well, and reap magnificently. (McKinsey and Company).
- 77% of B2B buyers won’t talk to a sales rep until they have conducted their own research. (Corporate Executive Board)
- 55% of purchasers will do their research about your product and services from either of the social media platforms. (IBM)
- Surprisingly, only 7% of the respondents agreed that their company considered social selling a top priority. (HubSpot)
- Up to 90% of the entire sales process can be completed with only social selling. (Forrester).
- 87% of B2B purchasers will have admitted that they will have a favourable or favourable impression of a sales rep if they have been introduced to them through someone in their professional circle. (LinkedIn)
- 84% of executives use information from social media platforms and contacts as a part of their buying behaviour. (IDC)
- 31% of B2B buyers agreed that social selling allowed them to build stronger and deeper relationships with their clients. (Super Office)
Related: Facebook Marketing Stats
2- Email Marketing Statistics
Sadly, many marketers still overlook the importance of email marketing. No matter how you try to convince them, they’ll still not believe you and start leveraging the powers of email marketing or marketing automation processes.
Related: Best Email Marketing Services
Hence, in such situations, fascinating and factual representations to establish the need and importance of email marketing comes into the picture. Here are some fancy numbers that hold potential to speak up for itself as far as email marketing or marketing automation is concerned.
- Email Marketing derives 4400% returns on investments. (OptinMonster)
- The open rate for welcome emails is as huge as 82%. (Get Response)
- Around 91% of subscribers have unsubscribed to receiving emails from the companies they once have subscribed to. (HubSpot)
- 102.6 trillion emails were shared and received every year, and the numbers are increasing at a rapid pace with each passing year. (OptinMonster)
- 49% of people check their emails are opened on mobile devices. (IBM)
- 54% of all emails are categorized as spam. (Statista)
- The number of people accessing their emails from their cellular devices overweighs the people accessing their emails from either PC or tablets. (Email Engagement Impact With Mobile Usage)
- Customer engagement can be increased by targeted personalization believes 74% of the marketers. (Econsultancy)
- Over 95% of companies using marketing automation are leveraging the power of email marketing. (Regalix)
- The emails related to hobbies experience the highest open rate of 27%. (HubSpot)
- 49% of recipients would like to receive an offer or promotional emails from the brands they love every seven days. (Statista)
- Only 30% of brands are leveraging the power of personalization getting six times higher conversion rates. (Experian Marketing)
- 60% of consumers claim that they have subscribed to receiving emails from a company for offers and deals. (Marketing Sherpa)
- If you send three abandoned cart emails instead of just one, it will result in 69% more orders. (Onminsend)
- 50% of SMEs use email drip campaigns with the help of marketing automation software. (Statista)
- 88% of consumers who are willing and agreed to share their personal information want to know how and where that information is being used. (DMA).
- More than half of the population were found to access their email inbox as soon as they go online. (OptinMonster)
Related: Best Email Marketing Examples
3- Lead Nurturing Statistics
A great digital marketer knows the importance and needs for nurturing a lead. Attracting quality leads is comparatively easy then nurturing them to convert into legit customers.
Related: Marketing Agency Directories To Get You The Best Leads
Here are some statistics that will depict the unquestionable need of nurturing a lead to convert them into customers.
- One email has been sent to the leads every week by 45% of businesses. (Databox)
- Over 35% of B2B marketers admitted that they have a lead nurturing strategy in their online marketing plan. (Invesp)
- 63% of online marketers acknowledge that their most significant challenge for content marketing is to generate leads and attract traffic. (Omnicore)
- 40 to 70% of total qualified business leads aren’t yet ready to buy the products. (Databox)
- 20 to 40% of webinar attendees hold the potential to become leads. (OptinMonster)
- 80% of all the new leads never really translate into sales. (Invesp)
- 50% more sales are generated at a 33% lower cost for the companies which focuses on nurturing their leads. (Invesp)
- 66% of marketing personnel believed that email promoting is one of the ideal ways to re engage leads. (Databox)
4- Mobile Commerce Statistics
The use of cellular devices has increased dramatically in the past few years and is continuously growing and having the ability to purchase everything, and anything just on your fingertips has changed the whole concept of shopping.
Here are some digital marketing ROI stats related to mobile commerce statistics to encourage you.
- Nearly 95% of the total population of the United States of America owns a cellular device. (Pew Research Center)
- People spend more than 3.5 hours a day on their mobile phones. (eMarketer)
- Over 51% of buyers buy products online using a mobile device. (Pew Research Center)
- 93% of millennials use a mobile device to check out and compare online deals. (Statista)
- Buyers prefer to shop through a mobile application (108%) than from the website. (Button)
- A total of 5.11 billion unique cellular device users are present in the world and are continuously growing. (We Are Social)
- mCommerce sales (mobile commerce sales) will account for more than half of online sales by the end of 2021. (CBRE)
- iPhone users are found to spend more on an online order than both Android and Windows mobile users. (Invesp).
Related: Ecommerce SEO Checklist
5- Ecommerce Statistics
The growing popularity and scope of the ecommerce industry need no introduction. The scope of ecommerce has increased dramatically over the years and is expected to grow even more in the coming years because of the increasing usage of cellular devices and the internet.
Related: Top Ecommerce Statistics
We already know that the numbers related to this industry will undoubtedly be huge, but here are some statistics to support the saying and establish authority.
- In the year 2018, ecommerce sales contributed a whopping 12% of total retail sales globally. (Statista)
- 43% of ecommerce traffic is derived from organic Google searches. (Wolfgang Digital)
- Paypal has over 286+ million active accounts. (Statista)
- Around 65% of buyers will come online to check and compare prices, even when they are in a physical store. (KPMG)
- Around 2 to 4% of total abandoning visitors convert into email subscribers with exit-intent campaigns. (OptinMonster)
- An individual from the United States of America will spend $1800 on average on shopping from ecommerce platforms every year. (Statista)
- Amazon accounted for a whopping 44% of ecommerce sales in the United States of America in 2017. (CNBC)
- 82% of customers would expect a revert from the company within 5 minutes in a live chat. (Drift)
Related: Best B2B Ecommerce Platforms
6- Social Proof Statistics
The concept of social proof is relatively easy. It means people are more likely to respond to a particular thing positively after hearing good things about the same from several social groups. There are undoubtedly several ways in which social proof can positively impact your brand visibility and awareness in the market.
Here are some digital marketing ROI stats that will tell you how social proof can work in favour of your business.
- Over 81% of buyers will believe an opinion given by their friends and families over the businesses before making the buying decision. (HubSpot)
- 90% claimed that reading positive reviews about a brand or a product online influenced their buying decision. (Dimensional Research)
- Case studies and customer testimonials are one of the ideal content marketing tactics. (A Report by B2B Content Marketing Trends)
- The product reviews by the people who used it are trusted 12 times more than the manufacturers’ sales copy or product descriptions. (eMarketer)
- Over 70% of online buyers will consider the product review before making their buying decision. (OptinMonster)
- Around 85% of buyers trust genuine online reviews as much they value the recommendations provided by their contacts. (Bright Local)
Related: Best Twitter Analytics Tools
7- Search Engine Optimization Statistics
If you want to rank your website higher on the SERPs, then optimizing your site as per the algorithm of Google becomes inevitable. Numbers speak louder than words, and here are some statistics to help you unleash the factual importance and need of SEO to enhance the brand visibility, skyrocket brand awareness, increasing conversion rates and eventually the revenue.
Here are the top digital marketing ROI stats related to SEO:
Related: SEO Stats (ASTONISHING)
- 72% of digital marketers believe that excellent quality content works as the most effective SEO tactic. (isitwp)
- Google gets over 77,000 search queries per second. (Internet Live Stats)
- 67% of the total traffic will be directed to the first five results of the results page. (Advanced Web Ranking)
- 90% of overall web pages get zero organic/natural traffic from Google. (Databox)
- Over 50% of search queries consist of four or more words in it. (Prospects)
- Featured snippet boxes are an integral part of over 12% of search queries on Google. (Ahrefs)
Related: What is SEO? Complete Guide to Learn SEO
8- Conversion Rate Optimization Statistics
Conversion Rate Optimization is basically the process of increasing the percentage of people who are visiting your site and taking the desired actions. Driving traffic is not a problem for most marketers, but converting that traffic into your customers is.
In order to maximize the results of CRO, it is highly recommended to get your basics right and sorted.
Here are some digital marketing ROI stats for you to understand what all things can be optimized and hold importance to conversion optimization.
- On average, 11 fields are there on any lead generation form. (Pagewiz)
- Including video content on your landing pages holds the potential of increasing the conversions by 86%. (Eyeview)
- For every $92 spent on an average on acquiring a lead, it only takes $1 to convert that lead into a paying customer. (Econsultancy)
- 74% of conversion rate optimization programs were found to boost sales. (Marketing Sherpa)
- 68% of SMEs do not have a structured conversion rate optimization strategy. ((State of Conversion Optimization Report)
- Surprisingly, only 22% of businesses are satisfied with their businesses’ conversion rates. (Econsultancy)
- Using personalized CTAs was found to convert 42% more visitors than those who don’t. (HubSpot)
- A/B testing is the most commonly used technique for conversion rate optimization. (Econsultancy)
- Even a single second delay in your site speed can cost you 7% lesser conversions. (Neil Patel)
- If you have multiple steps forms in your WordPress sites, you can attract 300% more conversions. (Venture Harbour)
- Asking for phone numbers has the most negative impact on the conversion rates. (WP Forms)
9- Content Marketing Statistics
Content marketing is considered a crucial part of digital marketing ROI stats. Planning, creating, and strategically marketing your content will turn the tables in your favour and support your brand with increased brand visibility and awareness, increased traffic on your site and ultimate conversions.
Related: The Ultimate Guide to B2B Content Marketing Strategy
Here are some statistics that tell how content marketing will help you increase the overall ROI.
- Not surprisingly, over 96% of content marketers say that content marketing has helped them build trust and credibility with their audiences. (Content Marketing Institute)
- 90% of content marketers believe that informational messages overweigh sales messaging. (Content Marketing Institute)
- 95% of B2B consumers have said that quality content helps them trust a brand. (Demandgen Report)
- 61% of customers have bought something that was recommended in the blog post. (Social Media Today)
- Content Marketing costs 62% less than traditional marketing methods and generates three times better leads. (Demand Metric)
- Around 78% of businesses have 1 to 3 people to work in a content marketing team. (Content Marketing Institute)
- Almost 50% of B2B marketers admitted to outsourcing at least one activity related to the process of content marketing. (Content Marketing Institute)
- Around 84% of content marketers are known to outsource content creation. (Content Marketing Institute)
- 30% of bloggers follow a formal and systematic editing process. (Orbit Media)
- 65% of content marketers use a documented content marketing strategy. (Content Marketing Institute)
- 72% of content marketers measure their return on investments. (Content Marketing Institute)
- 56% of content marketers leverage the power of technology to understand the behaviour and preferences of their audience. (Content Marketing Institute)
- 86% of content marketers believe that they use content marketing to enhance brand awareness. (Content Marketing Institute)
- 79% of content marketers consider educating their audience as their top priority. (Content Marketing Institute)
- 75% of content marketers leverage their power to build trust and credibility. (Content Marketing Institute)
- 84% of B2B content marketers use analytics tools and social media publishings to amplify their reach and measure results. (Content Marketing Institute)
- 81% of B2B content marketers leverage the power of email marketing software/marketing automation. (Content Marketing Institute)
- 69% of content marketers seek the help of the power of storytelling in their content. (Content Marketing Institute)
- 55% of content marketers include interactive content in their content marketing strategies. (Content Marketing Institute)
- 64% of content marketers leverage the power of video content with the help of webinars, video clips, live streamings, etc. (Content Marketing Institute)
- Written content in blogs, articles, white papers, sales brochures, and ebooks is used by 61% of content marketers. (Content Marketing Institute)
- Visual content in photographs, GIFs, charts, audiobooks, etc., are liked by 56% of content marketers. (Content Marketing Institute)
- 38% of content marketers leverage the power of audio content to convey their idea and brand value. (Content Marketing Institute)
- On average, it takes 3 hours and 57 minutes to write a blog post. (Orbit Media)
- You should write 3-5 posts per week to drive organic traffic to your site. (HubSpot)
- Writing 1 to 4 posts per week will help your brand with increased brand awareness. (HubSpot)
Related: B2B Content Marketing Ideas
Conclusion
Investing your money in any one branch of digital marketing might fail to bring noticeable results. However, every business is different in its ways, and hence, they must identify the marketing platforms that work the best for them.
Once they have the marketing platforms identified, it is now time to find ways to attract visitors and later convert them into paying customers.
All the digital marketing ROI stats mentioned above belong to one or the other online marketing branches for you to plan your budget and allocate it to various digital marketing components.
