Free email marketing tools are used by every marketer to send emails to prospects.
If you are a new business owner who is looking to market products/services on a budget then this list of top free email marketing tools is definitely for you.
After all, email is the preferred channel of communication for 60% of consumers.
Besides, email marketing is the most cost-effective digital marketing strategy. Email marketing has $44 ROI for every $1 spent.
However, it is crucial to use the best email programs for your business to ensure that your messages are delivered to your prospects inbox and not spam folder.
Let’s have a look at the best free email marketing tools.
1 – MailChimp
MailChimp is a particularly useful email marketing tool for small and medium-sized businesses. It allows you to send 10,000 emails per month to up to 2,000 subscribers for free.
You can automate emails for abandoned carts, welcome campaigns, and product recommendations. Its A/B testing and segmentation features help you make your email campaigns more effective.
MailChimp also provides smart recommendations to improve the ROI from email marketing. You can integrate MailChimp with various content management tools, such as WooCommerce, Magneto, and WordPress.
2 – GetResponse
GetResponse is a leading email marketing platform that helps you automate your email marketing process. It is also trusted by hundreds of big brands like Ikea, Zendesk, and Stripe.
GetResponse comes with a drag and drop email creator that helps you design professional emails in seconds. Also, all the in-built email templates are mobile-friendly. Moreover, you can perform A/B testing of your emails subject lines, layouts, images, and different CTAs for better results.
GetResponse also offers hundreds of essential integrations like CRM tools, Payment gateways, and social media tools. Moreover, you can install its mobile app to work from anywhere and anytime.
With the help of advanced analytics, you can check the email performance that helps you make the right decision. You can analyze email open, close rates, desktop, and mobile performance.
3 – Hubspot
Hubspot is one of the most popular and reliable email marketing tools for growing businesses. You can create professional-looking beautiful emails for your subscribers using its easy drag-and-drop email builder.
Additionally, you can use Hubspot CRM for free to understand your customers’ behavior and send personalized emails to increase the chances of conversion. Hubspot also offers email reporting analytics to help you analyze the performance of your campaigns.
4 – OmniSend
OmniSend is an excellent email marketing tool that enables you to integrate all your communication platforms in one place. OmniSend allows you to design beautiful newsletters using the Product Picker feature.
It enables you to select the products you want to include in your email. This is helpful if you run an ecommerce store. Apart from sending email campaigns, OmniSend can also help you with capturing your visitor’s email addresses in attractive and interesting ways.
You can create customized popups, wheel of fortune, and sign up boxes. Omnisend offers 15,000 emails per month and 2,000 emails per day for free.
5 – Zoho Campaigns
Zoho Campaigns is yet another great tool for small and medium-sized businesses. Zoho allows you to send up to 12,000 emails per month to up to 2,000 subscribers for free. You also get access to features like A/B testing, reports, segmentation, unsubscribers automatic removal, and pre-designed newsletter templates.
You can even design your own templates using the drag-and-drop editor. Another great thing about Zoho campaigns is that it recipient engagement reports, open rates, click-through rates, and device-specific reports. This will help you understand how your campaigns are performing, enabling you to fine-tune your email marketing efforts.
6 – SendinBlue
If you send out tons of emails at once or if your business relies heavily on transactional emails (e.g., invoice receipts), then SendInBlue might not be a great option for you.
SendinBlue lets you add unlimited contacts for free, but you can send only 300 emails per day (which comes down to 9000 emails per month).
However, it offers some excellent features, such as mobile-friendly email designer, transactional and autoresponder emails, campaign creation, tracking, and email scheduling. Another feature worth mentioning is its real-time reporting that enables you to check the performance of your campaigns in real-time.
7 – Moosend
Moosend is perfect for businesses just starting with email marketing. The forever free plan of limits you at 1,000 subscribers, but you can send unlimited emails every month.
With its easy drag-and-drop feature, you can create emails instantly. Moosend gives you access to its advanced segmentation feature, where you can segment your list based on your customers’ behavior, such as previous purchases, abandoned items, and more. This will enable you to send highly-personalized emails to each subscriber, thereby increasing your ROI.
It also provides you a detailed campaign performance report so you can optimize your campaigns for better performance.
8 – MailerLite
MailerLite is yet another ideal option for businesses that are just getting started with email marketing. Mailerlite allows you to send 12,000 emails per month to up to 1,000 subscribers.
It also offers drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, preview features, among others.
What makes it one of the best email marketing tools is its landing page builder and the popup customizer to improve the chances of conversions.
9 – Sender
The Sender is the perfect email marketing tool for you if you don’t have any HTML knowledge. To create an email copy, all you need to do is choose a template and customize it with images, videos, and text.
The best part about the Sender is its analytics feature that allows you to track who opened your emails, when they opened the email, who clicked on the CTA, and more. It also allows you to segment your subscriber list based on their profile information, reading patterns, and other criteria.
The forever free version of the Sender lets you add 2,500 subscribers and send up to 15,000 emails per month.
10 – SendPulse
SendPulse contains tons of professionally-designed email templates. You can instantly customize them using the drag-and-drop builder to add a personal look.
You can then choose to send the customized emails automatically based on user behavior, events, and other actions that users take.
SendPulse’s subscriber rating feature will help you identify your most valuable clients. You can analyze the open rate, click rates, along with the read and unread rates.
SendPulse’s free plan lets you add up to 2,500 subscribers and send up to 15,000 emails per month.
11 – EmailOctupus
EmailOctopus offers a free plan for your first 2,500 subscribers sending up to 10,000 emails per month. This makes it a great choice for small businesses, bloggers, authors and newsletter creators just starting out with email marketing, and those with smaller lists.
With EmailOctopus you can create beautiful email campaigns, set up automated welcome emails and manage your list using segmentation to deliver more targeted messages to your audience.
When it comes to growing your list, you can create customisable landing pages and embedded forms directly in EmailOctopus or you can integrate with a number of form builders, including OptinMonster and Ninja Forms, for an even greater choice of opt-in forms.
Bonus Email Signature Tools
Newoldstamp
Newoldstamp is one of the most efficient email signature generators available, and many users have benefited from what it has to offer. Designed for enterprise and medium-sized companies, Newoldstamp aims to help you effortlessly create, customize and install professional email signatures across the entire organization.
This is a platform that’s easy to use and that offers all the features such as:
- Managing email signatures centrally for the entire company;
- Sending email signature banner campaigns;
- Integrations with Google Workspace (Formerly G Suite), Exchange, and Microsoft 365;
- Built-in email signature analytics;
- A vast amount of applications like Marketplaces, CTAs, social media buttons, and more.
Overall, Newoldstamp is very effective, and it will allow you to use a variety of templates to design email signatures with minimum effort.
MySignature
MySignature is wildly popular among the available email signature generators because they make the process of building an email signature simple, more valuable, and more intuitive.
With this tool, you’ll be able to create and customize a professional email signature in a few simple steps. Email signature templates are available to make your job even easier.
What’s more, is that it’s possible to integrate it with the most popular email clients, such as Gmail, Outlook, Thunderbird, and Apple Mail.
MySignature is an excellent platform for professionals, small business owners, and entrepreneurs who intend to build powerful personal brands online.
Final Thoughts
Most of the email marketing tools mentioned above offer robust features for free. You can try these tools without having to commit to any service and then choose the one that seems the most ideal for your business. Happy Email Marketing!
