5 Ridiculously Easy Ways To Improve Content Marketing

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If you want to retain a clearly-defined audience and drive profitable customer action, you have to find ways to boost your content marketing. This digital marketing strategy has long been used to generate unpaid or organic traffic. In fact, it’s still being embraced by startups, small and medium-sized enterprises SMEs, and even corporations.

But how do you improve your content marketing if you notice a decline in your traffic or sales? In this article, you’ll learn ridiculously easy ways to improve your content marketing strategies.

What is Content Marketing?

Content marketing pertains to a type of marketing strategy that involves creating and sharing valuable and relevant content or online material, including articles or blogs, images, videos, and social media posts. This digital marketing strategy doesn’t explicitly promote products and services.

Related: Learn Content Marketing With Examples

The primary reason for implementing content marketing is to stimulate the interest of consumers. Use topic clusters to create more useful and organized content; establishing organic traffic eventually encourages people to avail of products and services. 

1- Entrust Your Content Marketing to Experts

If the technical aspects of content marketing seem like gibberish to you, it’s a good idea to entrust your campaign to the hands of expert content marketers. Hiring a locally based content marketing agency can help you boost your local traffic.

Hiring a content marketing expert is the easiest way to improve your next marketing campaign. A content marketer is highly knowledgeable and skilled in different content marketing strategies, including the following:

  • Social Media Marketing: Your web content and social media posts have a direct relationship. What you post on your social media page should also reflect on your website for parallelism and point of reference. A content marketer is trained to create the best tactics for bringing out the best results for your social media pages and your website.

Two years ago, voice search was predicted to comprise over 50 percent of voice-driven searches by 2020. Voice search involves creating content with how users interact with your website using voice in mind.

Related: Voice SEO Guide

Voice searches are conversational and longer. It’s a dialogue system that resembles human interaction to promote the utmost convenience and improved user experience. It’s about answering the queries of online users accurately in a format that search engines can easily process.

Related: How to do Amazon Alexa SEO?

Check out these tips to embrace and revamp your voice search optimization:

  • Keyword Preparation: Question keywords for voice search should be targeted. Because voice search queries, make sure to include a lot of question and answer or Q&A words, such as what, where, when, why, and how. Long-tail keywords should complete content to optimize content for voice searches. Don’t use filler words, such as unnecessary prepositions (e.g., to, for, on the, etc.). 
  • Know How Google Assistant Works: Determine how Google evaluates voice or human speech through Google Assistant. Google Assistant provides relevant information in various Google products, such as Google Search, Google Maps, Google Photos, and third-party services. By knowing how Google Assistant works through its guidelines, your website can benefit from this “eyes-free technology.” Consumers can interact with your brand without having to touch the screen because search is voice-activated with the help of artificial intelligence or AI through Google Assistant. 
  • Optimize Content for Rich Answers: Most smart devices have voice search capability that gives out similar answers to particular queries. That’s why you have to ensure that you have rich answers for user queries. Some examples of “rich answers” include Knowledge Graph, which absorbs facts about things, people, and places). Also, it includes Knowledge Panel or information in a small box seen on the right side of search results whenever users search for businesses on Google and Knowledge Box, which is similar to factual information from the Knowledge Graph that appears in regular search results. On the other hand, Featured Snippets (information that comes from third-party sources) is displayed on top of organic results above ads. 

3- Create Content For Your Audience

It has been said many times before; content marketing must prioritize online users. So, you have to create content with the needs and preferences of your audience in mind. Remember that you not only create content for SEO to rank in search engines. The primary reason you’re doing it is to encourage your target audience to stick with your website and your brand.

Check out these content marketing tips with your audience in mind: 

  • Provide Diverse Web Content: Provide a wide array of content types to your audience to avoid boredom, such as infographics or a combination text and image content, voice-search-based articles, videos, whitepapers, e-books, case studies, testimonials, and podcasts. 
  • Know What They Like: Determine what web content delivers the best results by conducting a survey and checking your website metrics. Important metrics include your click-through rate (CTR) or the percentage of online users clicking your web pages and bounce rate or the percentage of visitors leaving your website almost instantaneously. You can easily find these metrics on your host analytics dashboard.

4- Take Advantage Of The Popularity Of Video Marketing

According to statistics, consumers nowadays love watching videos wherein 49 percent watch more than five videos daily, and online videos will consist of 82 percent of all consumer internet traffic by 2022. So, if you’re not creating any video content for your website, that must be why you’re not getting good traffic.

Related: How Can I Create Shoppable Videos?

Video has dominated social with the use of a professional DSLR camera or a smartphone and editing software. Even a simple or raw video, as long as it’s authentic and interesting, can go viral and benefit your brand.

Related: Learn Video Marketing

Here are the types of videos you should use in your marketing strategy:

  • Live Videos: This gives viewers behind-the-scene, special views of your company, which draw longer streams. Also, live videos boost engagement rates. So, why not try live-streaming events, interviews, and presentations? It’s one way to encourage viewers to interact with you by commenting on questions.
  • Expert Interviews: People love to know the facts, and you can capture interviews with thought leaders, influencers, or internal experts through video marketing. Get their discussions and insights in front of your target audience.
  • Brand Videos: A brand video showcases your company’s high-level vision and mission, including your products and services. It aims to build brand awareness and attract the target audience. 
  • Demo Videos: These videos showcase how a product or service works. It’s a way to take your viewers on tour, educating them on how to unbox and use your products. 
  • Event Videos: An event video is a good idea if your business is hosting a fundraising activity, a conference, or a round table discussion. It’s a good way to produce interesting presentations and interviews from a business gathering. 
  • How-To Tutorial or Instructional Videos: These videos serve as educational material for your intended audience, which aims to increase your audience’s knowledge and understanding of your products and services. Also, instructional videos can be used by sales and service teams when dealing with customers for better presentation and back up for sales pitches.

Related: Best Video Marketing Tools

5- Split Test Your Content Marketing

Split testing is also knowns as A/B testing or bucket testing. It’s a testing method that compares two versions of your web page to know which one performs better. Performing split testing is not very complicated.

You can start A/B testing visual elements, emails, and headlines or subheadings. For example, figure out the best subject lines for email content by sending two separate email versions in two sets of the target audience.

Here’s how to split test your content marketing: 

  • Use Analytics: Make sure that Google Analytics or analytic tools are properly plugged into your content strategy to show clean results.
  • Isolate Variables: Create two copies of your content to determine which headline grabs the most attention. Run two different landing pages with unique visual elements and headlines, and then track the results.
  • Use Available Digital Tools: You can consult online content tool, like your host to perform A/B testing. Utilize the content components of web design to make split testing a lot easier. Enable automated optimization and personalization of your web content using available tools in your platform (e.g., WordPress. You can also integrate third-party tools, but make sure that they are secure and safe to use.

Conclusion

The content marketing strategies mentioned above are easy ways to improve your next marketing campaign. Creating web content should always put your target audience in mind. Make sure to create diverse content for your website, including videos, infographics, educational articles, and audio files.

Perhaps the easiest way to improve your content marketing is by hiring a content marketing expert. A professional knows the SEO technicalities and other effective tactics to boost your content using your content through careful keyword research, building links, and regularly testing results. By doing so, you’ll be able to reach your content marketing and overall business goals.