Pinterest marketing stats are crucial to boost the ROI of your Pinterest marketing campaign.
Pinterest is one of the most visually appealing social media platforms. It is widely used by people planning social activities, shopping, planning out life’s essential moments, and learning new things from the Pinterest boards.
Pinterest proves beneficial for both the sides of the brand and the consumer’s side. As a modern age pinner myself, I discovered a whole lot of new things on Pinterest and bought them for personal use. Hence, the scope of marketing your offerings on Pinterest can be enormously beneficial for you because it will increase the brand reach and improve the brand awareness, traffic on site, and ultimate conversion rates.
Related: Pinterest SEO Tips For 2021
Here are the top Pinterest marketing stats that will help you unleash the hidden or not so famous scope of Pinterest.
1- Demographic Pinterest Marketing Stats
Many people believe that the audience on Pinterest are mostly women. However, the gender gap between the male and women audience segment on Pinterest is closing at a dramatic pace. Apart from this, there are several demographic changes happening on the platform. Here are some demographic statistics for Pinterest to help you have a clear idea about framing strategies.
- A household with high-income (over $75,000 per annum) brackets is two times more likely to use Pinterest than low-income households. (Pew Research)
- 40% of all pinners earn an income of $100K per year, and an additional 10% people make at least $50K per year. (Business for Pinterest)
- Over 100 billion pins are pinned on the platform currently with 2 million people pinning content regularly. (Marketing Land)
- The regular Pinterest users spend at least 34 minutes per session on Pinterest viewing and pinning content. (Square Space)
- Pinterest is used by over 50% millennials at least once a month. (Omnicore agency)
- Pinterest currently has over 400 million monthly active users. ((Business for Pinterest)
- Women belonging to the age bracket of 25 to 34 years of age comprise the largest audience segment on Pinterest. (HootSuite)
- Around 50% of all the new sign-ups are coming from men. (Business for Pinterest)
- Around 40% of fathers from the United States of America use Pinterest on a regular basis. (Business for Pinterest)
- It wouldn’t be wrong to quote that fathers are the most active and highly engaging Pinterest users. In fact, they are more engaging than several other primary audience segments of the platform. (Business for Pinterest)
- Half of the overall Pinterest users are from outside of the United States of America. (Business for Pinterest)
- Around 85% of women use Pinterest for planning life moments. (Business for Pinterest)
- 43% of women plan to have their dream home in 5 years down the line. (Business for Pinterest)
- 58% of women say that Pinterest helps them make their buying decision effortlessly. (Business for Pinterest)
- 83% of the total women audience on Pinterest belongs to the age bracket of 25 to 54 years. (Business for Pinterest)
- 52% of pinners use the platform to enhance their knowledge about delicious food and healthy drinks. (Business for Pinterest)
- 70% of women pinners access the platform to find jewellery, watches, and accessories. (Business for Pinterest)
- Germany is the most extensive user base of Pinterest outside the United States of America. (Similar Web)
- Over 2 billion searches are made on Pinterest every month. (SEC)
- 52% of women Pinterest users spend $500 or more against buying beauty products in a period of 6 months. (Business for Pinterest)
Related: Facebook Marketing Stats
2- User Pinner Statistics
It is undoubtedly good to know who all are using your platform, but knowing how they are using it will give you a clear idea of framing competitive strategies. Here are some statistics related to the user pinner on Pinterest.
- People using Pinterest start the planning and buying process two times faster than people who don’t. (Business for Pinterest)
- 80% of all pinners prefers to use the Pinterest app over its desktop site view. (Shopify)
- The overall visual searches in Pinterest increased by 140% from the year 2017 to 2018. (Business for Pinterest)
- Over 6% of pinning of the entire day happens at 11:00 pm. It is the most active hour of the day. (RJ Metrics)
- Over 39% of female pinners would prefer Pinterest’s search engine over widely used search engines like Google and Bing. (Square Space)
- 85% of pinners would jump to Pinterest before starting any new project. (Business for Pinterest)
- 40% of on-platform engagement is only because of related pins. (Medium)
- 90% of Pinterest users say that they like the platform because it is filled with positivity. (Newsroom)
- Pinterest has over 320 million monthly active subscribers. (Business for Pinterest)
Related: Top Digital Marketing ROI Stats
3- Pinner Buying Behaviour Pinterest Marketing Stats
Here are some statistics that will help you understand how and why pinners’ buying behaviour is affected by various factors.
- An average order value from Pinterest is $50.00. (Shopify)
- 47% of millennials have bought something they have pinned. (Umassd)
- 67% of pinners would like to shop from the Pinterest application. (Business for Pinterest)
- 73% of pinners claim to buy something that they first saw on Pinterest. (Square Space)
- Over 18.5% of pinners would make a purchase inspired by Pinterest at least once every month. (Square Space)
- Over 47% of overall Pinterest users use the platform to plan upcoming life events. (Millward Brown Digital)
- 85% of Pinterest users will recall visuals from Pinterest while searching for items like apparel or furniture. (Newsroom)
- 98% of pinners would like to use a new thing they first saw on Pinterest. (Business for Pinterest)
- 89% of Pinterest users use the platform for buying inspiration. (Business for Pinterest)
- Surprisingly, a whopping 47% of pinners accessing the platform specifically to buy something. (Statista)
- Over 97% of all searches on Pinterest are unbranded. (Business for Pinterest)
- On average, a user spends 14.2 minutes on Pinterest. (Branex)
- 77% of regular (weekly) pinners have found a new brand or a product. (Business for Pinterest)
- The users rate Pinterest ads to be 1.4 times more relevant than those on any other social media platform. (Business for Pinterest)
Related: Email Marketing Stats To Kickstart Your Campaign
4- Promoted Pin Pinterest Statistics
Promoted pins would work as an excellent Pinterest ad system. Here are a few statistics to prove the importance and effectiveness of promoted pins.
- For every $1 that you spent on promoting pins would yield you $2. (Business for Pinterest)
- For every 100 impressions, a promoted pin would receive 30 free views. This is mainly because of repinning. (Adweek)
- Promoted pins would attract five times more sales in-store. (Business for Pinterest)
- A single business with promoted app pins would yield 5% higher sign-up rates than any other social media platforms. (Business for Pinterest)
- 70% of total promoted pin sales are derived from the new customers of the brands. (Business for Pinterest)
- A 20% hike in unique clicks will be noticed in the following month after a promoted pin campaign is launched. (Business for Pinterest)
- The total revenue from Pinterest is expected to surpass the mark of $1 billion in the current year. (Statista)
- One in every two pinners buys a product after seeing its promoted pin. (business for )
Related: Top B2B Marketing Stats
5- Content Pinterest Marketing Stats
By now, you witnessed the tremendous rate of engagement or interaction on Pinterest. While this section of the article will cover the statistics related to the type of content they interact the most with.
- Images with multiple dominant colours are repinned 3.25 times more than the images that have only one dominant colour. (Curulate)
- Brand images with no faces will unlock the potential of getting repinned 23% times more than the brand images with faces. (Curulate)
- 73% of overall Pinterest users find branded content useful. (Business for Pinterest)
- 30 to 90 seconds long videos are more likely to perform excellently on Pinterest. (Web Cache)
- The most prominent categories on Pinterest that leads to purchase include beauty, fashion, and home decor. (Square Space)
- 80% of all the pins are repinned. (RJ Metrics)
- It usually takes a single pin to accumulate 50% of its total engagement about three and a half months. (Web Page fx)
- Video views are increasing dramatically, with six times more views in 2019 than in 2018. (Business for Pinterest)
- The year-end is one of the busiest seasons of Pinterest, with over 321 million searches. (Business for Pinterest)
- Only 28% of online marketers are leveraging the power of Pinterest as of now. (Statista)
- 78% of total Pinterest users find the branded content helpful. (Business for Pinterest)
Related: Content Marketing ROI Stats
Conclusion
Pinterest is undoubtedly one of the most crucial social media platforms that are yet to be considered while deciding your content marketing strategies by many countries. All the statistics mentioned above clearly mentions the importance of including the potential of Pinterest in your marketing campaigns to not only increase the conversion rates but also to improve brand awareness, build brand authority, and improved quality traffic on your site.
