A great way to stay up to date on all marketing trends is by keeping an eye on the latest digital marketing statistics.We have compiled a list of 15 best digital marketing stats that will come in handy when planning for your online marketing strategies in 2020.
1 – The average first-page result on Google consists of 1890 words.
(Source: Junto)
2 – According to Eye View Digital, using videos on landing pages can increase conversions by 86%.
3 – Google is responsible for 79% of all global desktop search traffic followed by bing at 7.27%. (Source: Impact)
4 – Leads that come organically i.e. via SEO have a 14.6% average conversion rate when compared to other traditional marketing strategies that have 1.7%. (Source: 99 Firms)
5 – Mobile-friendly websites are becoming more important than ever. 53% of the traffic comes from mobile devices while only 37% of people visit a website from their desktop. (Source: Smart Insights)
6 – By 2023, consumers will watch 20% fewer minutes of video advertising per day than they do today. Marketers need to start planning for creating shorter yet attractive videos to keep their viewers engaged. (Source: Gartner)
7 – According to eMarketer, worldwide digital ad spending will rise to $384.96 in 2020 up from $333.25 in 2019.
8 – 50% of all the searches in 2020 will be performed via voice search. (Source: ComScore)
9 – According to Impact, 72% of consumers who performed a local search visited a store within five miles.
10 – Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
11 – According to Omnicore, a website that takes more than 2 seconds to load sees an increase in the bounce rate by 50%.
12 – Organic SEO is 5.66 times better than paid ads. (Source: Moz)
13 – According to Blue Corona, businesses make $2 for every $1 they spend in Google Ads.
14 – Long-tail keywords account for almost 70% of the web searches. (Source: Neil Patel)
15 – Acquiring a new customer is five times more costly than retaining the existing ones and by increasing customer retention you can increase profits from 25-95%. (Source: Outbound Engine)
16- More than 80% of marketers have agreed that video has become an important medium to acquire customers via email. Email open rates increases by 19% if you include the word ‘video’ in the subject line. (Source: Quick Email Verification)
What’s Next?
With the rise in the total number of mobile users, it’s high time, businesses should focus on building mobile-friendly landing pages, content, and ads. Focusing on SEO could help you more in increasing sales and ROI than paid ads.
