UX design and SEO are crucial. The user experience is as important as content creation and digital marketing. Are you getting your user experience designs right?
UX design has become a key element of ensuring search engine algorithms see your site as valuable and worthwhile.
The less usable the site, the less likely they are to send traffic your way. In 2021, the user’s experience on your site is going to skyrocket in importance.
With user testing and user interfacing becoming the forefront of a page’s usability, we are only left with one option… we need to enhance our user experience if we want to keep up with the competition.
There are companies that offer unlimited graphic design services to help you create exceptional UX without the need to hire expensive graphic designer.
Related: Ways Website Usability Affects Business Growth
The 4 Most Fundamental Aspects of UX Design that Affect your SEO
Here are the four UX trends have an impact on SEO:
1 – Simplify, Simplify, Simplify
The simpler it is, the easier it will be to navigate. Try a dropdown menu format for added ease of navigation and make sure the site isn’t bogged down with too many banners, ads, or flashing images. All of this adds up to an overcomplicated site that users don’t want to spend time on.
Keeping it simple has the double bonus of affecting your speed. The simpler the site, the faster it operates. Research has shown that users will leave your site after as little as three seconds of loading time. Keeping it easy to use keeps it faster. A faster site gives better SEO.
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2 – De-Clutter
Keeping on with the simple theme, the way users search for data, and the way Google interprets that data is in constant flux. At the moment, the days of including a landing page for each query seem to be over. Instead, the search engines value long-form content that directs users around your site.
Related: Improve Your SEO Fast
In response to this, and because we still want to capture those key questions, FAQs pages have become incredibly popular. Facilitate this in your UX Design from the outset, allowing a single FAQ page with plenty of long-form answers on it. This lets your page look clean and increases its value to Google.
3 – Prioritise Speed
Also following on from what we said earlier, keeping your site optimized for speed will keep those clients on your page. 53% of people will leave your page if you don’t load it fast enough. Bog it down with complexity and it will fall in value.
Related: Speed Best Website Speed Test Tools
Continuous monitoring of a site’s speed and performance should be high on your list of priorities. It might be that you optimize for speed in UX Design at the outset but then forget about it. You need to keep on top of these things if you want to succeed. All the more reason to call professional service and have them look after your website setup on your behalf.
4 – Use Headings
Something that many of us forget about, is how much of a priority Google makes sites with clearly defined, naturally written headlines. The headlines ought to clearly express the intent of the page’s content. Use H1 and H2. Although other headings don’t seem to be highly relevant at the moment, we would advise you to build them in any way. If Google continues down the route they have been on, H3, H4, and H5 are the next on their hit list.
Related: Headline Writing Tips For Beginners
If you can follow all these guidelines, you should be able to optimize your on-page SEO before you have even written anything on there. Other advice involves using clean imaging, never plagiarising content, and regular user tests to ensure continued compliance.
