Are you confused regarding the future of SEO in India?
Many freshers are seeking a career in SEO, but not sure if this is the right choice.
Some doubt their sustainability in the job, while others think SEO has reached its saturation point, and there is not enough scope left.
Well, if these are the reasons causing confusion, then you have good news! The future of SEO in India is excellent, and so is the career in SEO.
In this article, I have covered reasons and many facts that are enough to convince that SEO is in the list of most demanding careers in India today.
Here are the top 6 reasons why the future of SEO in India is very bright:
- 1 - Google Rules (The Future of SEO is Impressive)
- 2 - Increasing Internet Usage
- 3 - Rising Mobile Internet Penetration
- 4 - Growing Ecommerce Business in India
- 5 - Shifting Business Platform
- 6 - Growing SEO Job Opportunities in India
- Bonus: Qualification Needed To Become An SEO in India
- Bonus: SEO Salary
1 – Google Rules (The Future of SEO is Impressive)
Whether big or small, every business always wants their business to be listed in the Google search result. Reason?
Presently, several search engines are trying to capture the market. Yet, Google has retained its tag of a global market leader with a market share of 92.01%, as of July 2020.
So, when it comes to gaining organic traffic through Google, focused entrepreneurs cannot ignore the role of SEO experts.
SEO experts know every detail of the search engine’s working pattern. Moreover, they have experience of adapting to Google’s ever-changing algorithm, which ensures the desired result.
Therefore, SEO experts’ demand will never fall; rather, it will keep increasing due to the other propelling factors. Keep reading to know more.
2 – Increasing Internet Usage
In recent years, India has witnessed an exponential growth in Internet penetration. In 2015, the number of overall Internet users was 302.36 million across the country, whereas, by Aug 2020, the number reached nearly 700 million.
Related: Stats of Digital Marketing in India
Moreover, the experts believe that the graph bar is about to see a sharp rise in the next few years.
Now, more internet users mean more searches for products or services online, including product descriptions, queries, reviews, and more. In turn, this is a massive opportunity for all businesses to grow more in the market and absorb as many customers as they can.
It is only possible if the website is optimized to the best level, and no one can better do it than SEO experts. Now, it is another reason why the future of SEO is bright, and the related jobs will keep on increasing even in the next few years.
3 – Rising Mobile Internet Penetration
Due to the digital India movement and growing online infrastructure in the country, mobile internet users have increased significantly. If you look at individual data of mobile internet users in India, the figure is overwhelming. With growing mobile users, the future of SEO in India is reaching new heights.
In 2018, India had the second largest number of internet users, with 483 million users. Out of this, 390 million users were mobile internet users. The number has already crossed 448 million in 2020 and expected to touch 500 million by 2023.
The reason behind such impressive growth is simple – cheaper data plans, growing usage of smartphones, easy availability, and the benefit of mobility. They all played together to create a favorable condition for businesses to capture the market. It is now easier to understand the growing significance of the role of SEO professionals.
4 – Growing Ecommerce Business in India
The effect of the increasing number of internet users was also reflected in the ecommerce market in India. The ecommerce market saw a similar boost. Increasing internet users with surging organized sector’s share within retail markets helped build a firm foundation for India’s struggling ecommerce market.
The modified and flexible policies of the Indian Government further helped the market to stand firm. B2B e-commerce that received 100% foreign direct investment was the result of the same.
Related: Best Ecommerce Platforms in India
At present, the market size of the ecommerce industry across India is 64 billion US dollars. If we consider the anticipated market size by experts, it will touch 200 billion US dollars by 2027.
It simply means that more and more businesses are entering, and the market is growing at a tremendous rate, creating an environment of greater competition.
Reaching targeted customers at a faster pace will give them an edge to the competition, which is what an SEO expert does. Now, more businesses mean more demand for SEOs.
5 – Shifting Business Platform
The impact of COVID19 was felt severely on the businesses as well, especially the traditional businesses. Such circumstances pushed the traditional market to shift slowly to digital platforms. The increased adoption of digital platforms by both small and large scale businesses have made the future of SEO in India very lucrative.
In fact, several retailers reported that they could continue their business even in the lockdown due to their online presence. Many believe that this is an appropriate time to make an online presence and get ready for the post-pandemic era. Site optimization, promotions, and ads will help them when the market reopens, as customers will be aware of the brand.
Therefore, SEO proves to be an apt strategy to push businesses a good head-start online. It will ensure long-term sustainability and a more substantial organic online presence.
6 – Growing SEO Job Opportunities in India
Besides all the above factors, the increasing SEO job opportunities in different job portals is a strong indication of the future of SEO you cannot ignore.
If you check out LinkedIn for SEO jobs, you will find a considerable number of opportunities.
Similarly, visit Naukri.com, and you will find a considerable number of SEO jobs.
Most importantly, the number shows that the pandemic outbreak of COVID19 didn’t impact majorly in this job sector.
So, by now, when you have got all the reasons to pursue a career in SEO, let me guide you further with what you would need to become a successful SEO expert.
Bonus: Qualification Needed To Become An SEO in India
If you plan to work in a reputed company, the minimum qualification you need is a graduation degree or a diploma certificate in digital marketing.
But, if you choose to work as a freelance SEO professional, you would not need higher education or any degree. This is because SEO is a subject that involves a diverse skill set, which cannot be acquired by regular traditional examinations.
However, you must have the following skills, which is a prerequisite for a growing career.
- Good knowledge of the searching pattern of search engines, especially Google.
- Sound analytical and logical skills
- Advance knowledge of HTML and CSS
- Good writing skill is an added benefit while writing emails, blog comments, etc.
- Good understanding of social media, like Twitter, Facebook, Instagram, and LinkedIn.
- Basic knowledge of editing photo and video
- Basic understanding of presentations and reports creation
- Basic familiarity of customer behavior and user experience.
Besides all the above skills, if you have the following qualities, you can be a winner in your niche and your future in SEO in India will be impressive.
- Ability to learn new skills
- Good communication
- Ability to handle the pressure
To exist and progress in SEO, you need to keep adapting to the SEO world changes and learn new things frequently. If you have the zeal, you can make a lot of money as SEO, depending on the job title you choose. Let us know what roles are there in SEO and the possible salary range.
Bonus: SEO Salary
You can’t discuss the future of SEO in India without discussing the salary, right?
It is important to note that the salary of an SEO varies with the job title, location, experience, and company demand. The higher is the job title; the higher is the salary and responsibilities as well. So, if you wish to earn more, you would need to add more skills. Here, I have listed the SEO roles and the typical salary range. Salaries are mentioned per month and in Indian Rupees.
Related: Salary of SEO Professionals in India
| Job Title | Salary |
| SEO Trainee or Fresher | 10,000- 15,000 |
| SEO Executive | 15,000 – 25,000 |
| Link Builder | 20,000 – 25,000 |
| SEO Analyst | 25,000 – 35,000 |
| Sr. SEO Executive/SEO Expert | 30,000 – 45,000 |
| SEO Content Writer | 25,000 – 50,000 |
| SEO Lead/Team Leader | 45,000 – 65,000 |
| SEO Consultant | 60,000 – 90,000 |
| SEO Manager | 80,000 – 1,50,000 |
| Digital Marketing Manager | 1,00,000 and higher |
Final Thoughts
With all the facts and figures given above, you must be sure now that the future of SEO in India is very convincing. The truth is that SEO was always in demand and will always be the source of the best online traffic for any website.
If you want to get started with this career, it is an appropriate time. The world of SEO is extremely progressive and provides opportunities for every professional equally. It is just a matter of effort you put and the skills you have to be successful. Start with learning new skills and get ready for hard work.
