Struggling with how to do Wix SEO so that your Wix site ranks #1 in search results? If you’ve been looking for a Wix SEO tutorial that covers all Wix SEO basics, stay tuned until the end of this article to learn everything you need to know about Wix SEO.
According to research done by BuiltWith, there are over 4 million websites that are powered by Wix on the web. Hence, people trust Wix to host their website.
Wix is very easy to use CMS (Content Management System) officially launched in 2006.
We can say that Wix is the best alternative to the popular CMS WordPress. If you are thinking of creating a website with Wix, then you should know about Wix SEO to achieve higher organic search engine rankings. Moreover, when it comes to starting a blog on Wix, you’ll find a built-in blog feature that’s specifically designed to enhance your website’s search engine optimization (SEO). With this powerful tool, you can effortlessly create and share valuable content with your audience, while simultaneously boosting your website’s visibility and search engine ranking.
What is Wix SEO?
Wix SEO consists of several processes that are done to make your Wix site search engine friendly. Wix optimization helps to improve the UX (user experience) of the site and increases its relevance for a number of targeted keywords. This leads to higher rankings, more traffic, and increased conversions.
Related: What is SEO? Complete Guide to Learn SEO
To get top search results, Wix provides you with everything from a UX-friendly platform to analytics and tools. Wix is an easy-to-use platform where you can do SEO of your site in seconds.
Related: Best Website Builders
How Can You Perform SEO on Wix?
Wix offers an SEO toolset that manages everything for you. It is named as Wix SEO Wiz. Here are the things Wix SEO Wiz offers:
- It provides you with step-by-step tutorials to improve your website SEO.
- There are several SEO goals that you can complete via the Wix interface. For completing every goal provided by the platform, it gives you an achievement.
- Wix SEO Wiz lets you add niche keywords to your site. For example, if you are a marketing company, then you can add marketing as a keyword.
- To help you in every step, it offers in-depth advanced SEO articles and tutorial videos.
To get started, first, click on “Marketing & SEO” from the Wix dashboard.
After that, select “Get Found on Google” under “SEO” from the list of options as shown in the image below.
Now, click on the “Start Now” button on the next screen.
Wix SEO Wiz creates a custom SEO plan after you successfully answer the three questions as follows:
- The first question Wix SEO Wiz will ask you is the business or website name.
- Second, you need to answer whether you have a physical address or an online business.
- In the third and final question, Wix asks you to add up to 3 keywords that describe your business.
After clicking on “Create SEO Plan”, Wiz SEO Wiz creates an SEO plan with various recommendations and steps to make your website SEO optimized.
On every step, it offers you various SEO tasks to help you optimize your website for higher search engine rankings. This includes adding social links, updating page titles and description, image optimization, and connecting google search console and analytics.
To get started, you need to set up some of the basic SEO settings like connecting your Google Search Console and Analytics account with your website.
After that, you can set up your page title and descriptions that are a very crucial and essential part of SEO and other SEO settings like adding image alt tags, logo and favicon.
Related: Web Design Mistakes That Ruin Your SEO
Best Strategies For Wix SEO
There are many strategies you can use for Wix SEO. Some of them are:
1- Mobile Optimization
Optimizing your website for mobile is very important as Google supports mobile-first indexing, meaning it gives the mobile-optimized site a top place over desktop version sites. And with platforms like Wix, you don’t have to worry about the mobile site as Wix automatically creates a mobile version of your site.
Besides, you can also edit your website in “mobile editor” for customizations.
2- Get Benefit From Wix SEO Wiz
Using Wix SEO Wiz, you can generate an SEO plan for your website. To get started, click on “Marketing & SEO” you can find on the dashboard and from there choose “Get Found On Google”, or you can use this link to go to Wix SEO Wiz directly. I have explained how to use SEO Wiz in the section “How to do Wix SEO”.
3- Optimize The Title and Meta Description
For every web page on your website, you should create a unique title & description meta tags to optimize your website.
To let both users and search engines know about your page, these tags are very important in SEO.
Creating an engaging description for your website page helps you increase your CTR (Click Through Rate) that means users click more on your website on the SERP.
Wix provides you with an option to edit the title and meta description of every web page on your site. This option is available on each page on your site.
4- Add Submit Sitemap & Robots.txt To The Website
A sitemap is a very crucial part of a website, it helps crawlers to easily crawl all the pages under your website and index them on appropriate positions on the SERP.
Related: Online Sitemap Generators – HTML, XML (Tested And FREE)
Likewise, a robots.txt file is also important for every website, it tells search engines which pages to crawl and which pages to block.
5- Improve Site Structure
Having a good site structure helps you in optimizing your website for better results. To help you in this task, Wix makes it easy by providing customizable templates that make your site’s navigation simple.
To improve your site structure, you can add logo, favicon, make an easy-to-navigate menu, and footer menu.
6- Add Images
“A picture is worth a thousand words”. If you have heard this line, then you must know the importance of having images on the website.
Related: PosterMyWall: Easy Design Tool
Rich media like images, videos, and infographics also help in increasing the user’s engagement with your website. But, as we know that search engines can’t see images like us, and that is why we should add alt tags and descriptions to all the images we use on our website.
Related: SEO Hacks To Increase Customer Engagement
With Wix, you can perform this task with ease, as shown in the image below.
7- Add Valuable Content
Content is king, and it also plays an important part in SEO. Having a content-rich website helps you in acquiring higher search rankings.
Related: Best Content Writing Tools For Content Writers
The best way to add valuable content to your site is by creating a blog. Adding blog posts on the site increases your site visibility and also helps in ranking for tons of keywords on the search.
Starting a blog with Wix is very easy, it provides all the advanced things you need to create blog posts.
To get started, you just need to click on the “Blog” option from your Wix dashboard. And after that, simply create a new post with quality content.
Related: Top Benefits of Blogging
Tip: Use rich media such as images, videos, and infographics in your content to enhance users engagement with the content.
8- Optimize Your Website For Keywords
If you want to achieve top rankings whenever someone searches for any query or keywords on Google and other search engines, then adding keywords is essential.
Related: SEO Keyword Research Guide
Wix allows users to add keywords (as meta tags) on every page of the website, as shown in the image below. To achieve this, you need to click on “tags” under the SEO setting of the page.
Related: Best SEO Keyword Research Tools
9- Adding Canonical, OG Tags, and Twitter Cards
A canonical tag is added on the website to tell search engines that the specific page URL is the master copy of the page.
OG tags are open graph meta tags that describe how your website page looks like when shared on social media like Facebook and LinkedIn.
Og tags are used for social media like Facebook while Twitter Cards are used for social media platform Twitter.
In these tags, we can add title, description, type, and also an image of the web page and whenever a user shares any page from your website on social media, then these details will be displayed.
You can add these tags on your Wix site by going to the advanced SEO settings available on every page.
10- Optimized URL Structure
Similar to titles and meta description, Wix lets you customize the URL structure of every page on your website.
By default, you are limited to 35 characters that means you can only add 35 characters in your page URL.
Wix SEO Tools to Optimize Your Website
Wix offers various SEO tools to optimize your site for search engines. To access these SEO tools, you need to click on “SEO Tools” under ‘SEO” as shown in the image below:
On the next screen, you can see lots of SEO tools, including SEO Patterns, sitemap and other.
1- SEO Patterns
Click on SEO patterns to edit the default SEO settings for your site pages, and they’ll update across your site. You can update the SEO settings of your website pages, gallery items, blog posts, and category pages.
These settings include SEO title, description, and URL. Also, social media settings like how your site pages look when shared on social networks like Facebook, Twitter and Pinterest.
By using SEO Patterns, you can also edit advanced SEO settings like adding canonical tags and OG tags (name, type, and URL).
2- URL Redirect Manager
Access the URL Redirect Manager to redirect traffic from an old URL to a new one to keep your SEO ranking.
You can click on ‘+ New Redirect’ or ‘Create New Redirect” to enter the URL of the page you’re directing traffic from, then choose the new URL that you want people to find.
URL Redirect Manager helps you manage all your redirection at one place. Besides, you can also group redirect URLs that allow you to redirect traffic of a group of URLs on the same path.
3- Site Verification
To get search data, Wix provides “Site Verification” by using which you can add verification codes from search engines to your website to claim your site ownership.
Using this tool, you can verify your sites for search engines, including Google Search Console, Pinterest, Bing Webmasters Center, and Yandex Webmaster.
Related: Best Alternative Search Engines Other Than Google
Besides, if you want to add another search engine’s verification code, then Wix enables you to add it manually using custom code.
4- Sitemaps
Using Sitemaps tool, you can add your site’s sitemap and can also view and optimize it for search engines like Google, Bing, etc.
5- Robots.txt File Editor
Having a Robots.txt file on your website is very important in terms of SEO. Robots.txt helps search engine crawlers to know which pages or files to crawl. If you want to block any web page from indexing, then you can do this with the help of Robots.txt file. The Wix Robots.txt File Editor makes this task easy for you.
Related: Make Google Index Your Site (FASTER)
Important Tip: Have you noticed one thing in the above tools? Wix gives you some “Helpful Tips” like what does the tool do?
Wix SEO Pros & Cons
Every CMS platform has both good and bad things, and Wix also has pros and cons. Here are the Wix Pros and Cons you should check before choosing it for your website:
Wix SEO Pros
- Wix offers Wix SEO Wiz that can help you in every step of optimizing your Wix website. The tool helps beginners to start with SEO.
- To help you optimize your website, Wix comes with different SEO tools such as SEO Patterns, Redirection Manager, Site Verification, Sitemaps, and Robots.txt File Editor.
- With easy integration capability, you can easily integrate every app from marketing apps like Google Analytics to social apps like Facebook.
- Wix offers a free SSL certificate on its websites. This is a good thing as you don’t have to use any 3rd party service provider.
- We all know that logo is essential for every website, and Wix also understands this thing as it provides a free logo maker to their customers.
- It provides insane excellent customer support with hundreds of SEO guides and tutorials.
Wix SEO Cons
- The most important thing which Wix lacks is AMP support. AMP (Accelerated Mobile Pages) is a very important part of mobile optimization, but unfortunately, Wix doesn’t provide any AMP version for your websites.
- Wix doesn’t provide tracking and analytics in their free plan.
- Another major drawback of Wix is that you can not transfer your website to another platform.
Best Wix SEO Plugins/Apps
To help you in performing SEO on your website, Wix offers tons of SEO plugins or apps. Here are some of the best SEO apps you can try:
1- rankingCoach SEO – rankingCoach SEO is an SEO app provided by Wix that helps users to optimize their website. It offers videos tutorials on how to optimize the website. By using rankingCoach SEO, you can also analyze your business competitors.
Related: SEMrush Review – Best Competitors Research Tool
2- Rabbit SEO – Rabbit SEO is another excellent SEO app with over 4.5 user ratings on the Wix app market. You can use this plugin to drive traffic and achieve good rankings on your site. Rabbit SEO can also help you in choosing the right keywords for your website and also help in finding the top keywords of your competitors site.
Related: Best SEO Keyword Rank Checker Tools
Is Wix Good For SEO?
After knowing about all the SEO features and tools Wix offers, there is one question that surely comes in your mind – “Is Wix Good For SEO?”.
It is a very important question for every webmaster because if you want to rank your website in SERP, then it’s very important to choose a good platform.
Related: How To Check Google Rankings (Best Methods)
So, the answer is that it depends on the purpose of the website. Wix is a great CMS platform for those who just want to start a new website without any advanced SEO optimizations.
Also, we can’t deny that from the last few years, Wix has made significant and good improvements in its platform that makes it a good platform for SEO.
Conclusion
There is no doubt that Wix is a solid platform for building and running your website. With features like drag-and-drop builder, free SSL and mobile optimization, Wix can be a good option for building your business website.
Now you know everything you need to know about Wix SEO so that your Wix site gets more targeted traffic and ranks #1 in search results.
I hope this article helped to get you a step closer towards optimizing your Wix website for search engines such as Google, Yahoo, and Bing.
If you have any comments or questions, then please ask in the comment section below.
