It is a method of redirecting user from the old page url to the new page url. 301 redirects tells the search engines that the old page has been permanently moved to the new url. As such, it helps to maintain the search engine rankings for that particular page. This method also helps to transfer the page rank of the old webpage to the newly created web page.
When should we use 301 redirects?
· To redirect visitors from an old page to a new page.
· To redirect visitors from an old domain to a new domain.
· To create a preferred url for the site.
How to create 301 redirects?
To create a 301 redirect, you need to make changes on the.htaccess file present on the root of the server.