Sunday, June 3, 2012

Types of Seo Professionals

White Hat SEO
These are a group of Seo professionals who use search engine optimization techniques that are approved by the search engines. These types of SEO’s work as per the guidelines issued by the search engines. Some of the techniques used by white hat Seo professionals are as follows:-

  1. Using 301 redirects to get a single url for achieving popularity.
  2. Building quality links for their site without using spammy methods.
  3. Improving the site structure and accessibility of the website.
  4. Improving the loading time of the website.
  5. Building quality content that serves the users need.
  6. Avoiding the use of hidden text.
  7. Avoiding the use of Hidden links.
  8. Not participating in link farms or reciprocal link exchanges.
  9. Maintaining the quality of the site by adding fresh new content and removing stale content.
  10. Adding  sitemap.html and sitemap.xml to increase the crawlability of the site.
Black Hat SEO
These are a group of Seo professionals who use spammy techniques that are not approved by the search engines. These types of SEO’s ignore the guidelines issued by the search engines. Some of the techniques used by Black hat Seo professionals are as follows:-

  1. Using hidden text and hidden links.
  2. Deceiving search engine crawlers by the method of cloaking.
  3. Creating content farms that serves no real purpose.
  4. Using excessive redirects.
  5. Participating in heavy reciprocal link exchanges.
  6. Linking to bad neighborhood.
Grey Hat SEO
These are a group of Seo professionals who use a mix of both White hat and black hat Seo techniques to increase search engine visibility.


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