Sunday, September 9, 2012

How To Optimize Your Facebook Fan Page And Twitter Profile

Who says you can only optimize blogs and websites? You can go as far as optimizing your company’s Facebook fan page and Twitter profile. It’s fairly simple to do and will only take a few minutes of your time. This will improve the ranking of your social media profiles on search engines. Besides the obvious benefit of higher ranking, there are other motives as to why you should optimize your social networks.
  • It contributes to a solid brand identity. A consistent portrayal of your brand across all social networks will strengthen your online identity.
  • Helps people find your business. To your horror, you discovered that another group or company shares the same name as your business and that they are using it for their social networks as well. What happens is that people might confuse one for the other. Optimizing your accounts can alleviate this confusion and help people distinguish your business.
  • Get more likes and followers. Your brand representation is more clear and concise with optimization which helps people determine whether or not they will follow you. The people who do follow you will be those that value your content or “high-quality audience” as one might call it. Also, your social networks will be easier to find for people who already know about your business.

Optimizing Your Business Fan Page On Facebook

  • Page Name: The name of your Facebook Fan Page will serve as the SEO title. This is where you place the name of your business. Never place keywords here because you want your business page to be ranked for the brand and not the keywords. Besides, using the business name makes it easier for people to find you on Facebook.

In the example below, Broadband Expert, a company that specializes in consumer advice on internet options, merely used their business title for the page name.

  • About: In this section, place the meta description similar to your business website. Limit what you write to 140 characters.

When sharing articles from your business blog, fill in the space where it says “Say something about this link…” with a keyword-optimized status. The first 18 characters written in this space are valuable because they will be the SEO title. Logically you have to place a status related to the article you’re sharing.

Optimizing Your Twitter Profile

  • Username: When available, it is best that you use keywords as a username. For the full name, use your business name because this will serve as the SEO title.
  • Profile image: Upload your business logo here. Before you do, make sure that the file name is same as your business. There’s no need to assign ALT tag because Twitter will automatically pull out the full name you used for the profile – which in this case is your business title – and use that.
  • Bio: You will be limited to a few characters so use this space wisely for placing keywords related to your business. You can make it conversational as with the example above, or you can separate keywords with spaces and special characters. When people are looking for someone to follow via Twitter-centric search engines like FollowerWonk, the keywords will bring your profile up on the suggestions list.
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