Businesses need to maintain their rapport with the customer and get constant feedback in order to optimize their current services and products. Social media has become an inseparable part of business and more and more businesses are employing specialized persons to handle their social media activities.
To receive constant feedback
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Feedback is an important part of any business strategy. A successful marketing plan involves the use of constant feedback from the customers which helps to improve the performance. It also serves as a useful and easy medium to interact with the customers.
To promote business
Business promotion through social media has grown tremendously. Both large and small businesses are targeting a variety of social media channels to grow and promote their existing services. Popular social channels include Facebook, Twitter, Orkut, Myspace, Pinterest, Digg, Reddit etc.
To build online reputation
Nowadays people have become smart. They judge the reputation of a brand online prior to opting for the services of the company. Social media helps to build online reputation of a brand and allows the customer to make a choice in choosing the best services.
To increase traffic
Building traffic is one of the sole purpose of promoting a website or brand on social media. The large variety of social channels gives several ways to keep the audience engaged and create more buzz about the services of the company.