Saturday, September 21, 2013

Exit Rate Vs Bounce Rate in Google Analytics - Guess the Difference!

Bounce rate and exit rate are two of the finest metrics in Google Analytics. These are often thought to be similar but actually both of these present a different scenario of page level metrics. Let's understand the differences between the exit rate and bounce rate.

Exit Rate (Visitor visits multiple pages)


Suppose any web page in your site receives 100 page views covering 100 sessions. But on 10 of those sessions, visitors leave your site from this page. This means, the web page is having 10% exit rate.

Bounce Rate (Visitor visits a single page)


Taking the above example, 20 of the page views starts with the page as the main landing page. Visitors leave the site from the landing page itself involving 10 of the 20 sessions. In this case, the bounce rate of the same page would be 50%.

Hence, at the same time, any web page can have a different bounce rate and a completely different exit rate. In the example above, the bounce rate is 50% while the exit rate is 10% of the same page. This is the wonderful part of Google Analytics and page level metrics.

The image displays different data for bounce rate and exit rate

Always remember, bounce rate calculation involves the main page as the landing page while exit rate calculation includes all traffic for every session where the main page is a part. 

For more clarification, have a look at the video given below:-



Also See:-

How to Create Goals in GA?
Custom Variables in Google Analytics
How to Create a New Dashboard in Google Analytics?
Understanding Goal Flow in Google Analytics
Google Tag Manager
How to Decrease Bounce Rate?
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
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