|How to decrease the bounce rate? (Image source:- historyking)|
Tips for Decreasing Bounce Rate
1- Compare the quality of content with the keywords the web page is ranking
Suppose your web page is ranking for the term "Prepare Healthy Soups in 5 Minutes" then you must have content on the web page that describes healthy soup recipes that are prepared in 5 minutes. The content must accurately describe the keywords it is ranking for. It must provide value to the users.
2- Have a user friendly navigation
3- Use internal links
Internal linking your inner pages is one of the best strategies to decrease the bounce rate to any website because it present before the visitor various relevant options to visit other inner pages of the site related to the main content. The best example of the site using internal links is Wikipedia.
4- Use creativity in presenting the content before the visitor
Content presentability is important to satisfy the user. You must present the content in a creative manner, using optimized images, graphs, charts, videos, text etc. to let the user satisfy his thirst for information the way he/she wants. Some people like images, some like videos, some like text while other like charts. By having all sorts of content in the required percentage (keeping in mind the size of the web page), you can have everything for every user. This helps in satisfying almost every user visiting your website and helps in decreasing the bounce rate.
5- Make sure your site loads fast
Sites that take a lot of time to load are avoided by the user. You need to make sure that your website loads faster and helps the user to get answers to his queries as fast as possible.
6- Use bold words to highlight main keywords
Using bold to highlight the main words in your content helps the user to judge the quality of content and persuades them to read more. If the user likes your the main content, it is more likely that they will visit some more pages to discover even more content for themselves.
7- Have a genuine ad to content ratio
Having a genuine ad to content ratio and do not annoy the users by having a lot of ads on your website. Do not start your content with ads. Place ads in a manner so that it does not hampers the user friendliness of the content.
8- Avoid using Pop Ups
Pop Ups play a negative role in allowing the user to have a view of the main content directly. Many users opt out of those website that have excessive pop ups. Hence, it is better not to use pop ups for your website.
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