It can be extremely frustrating for a
business generating revenue from Adwords to see their ads getting disapproved. Being
the best PPC network in the US, as quoted by PPC Management Company, Webrageous, businesses find it extremely necessary to
get that ads running on Adwords. There are several reasons for a disapproved
ad. This post will shed some light on how to fix the disapproved ads in PPC?
business generating revenue from Adwords to see their ads getting disapproved. Being
the best PPC network in the US, as quoted by PPC Management Company, Webrageous, businesses find it extremely necessary to
get that ads running on Adwords. There are several reasons for a disapproved
ad. This post will shed some light on how to fix the disapproved ads in PPC?
Monitor Your Adwords Account
It is important to constantly monitor the
Adwords account in order to find out which ads are disapproved. You may find
the disapproved ads under the status column located under the ads tab of your
campaign page. Check out the reason for disapproval and fix it as per the
directions.
Adwords account in order to find out which ads are disapproved. You may find
the disapproved ads under the status column located under the ads tab of your
campaign page. Check out the reason for disapproval and fix it as per the
directions.
Reasons for Disapproval
Violation of Google’s ad policies is the
only reason for disapproval. Google divides 7 important policy types regarding
the successful running of the ad. These are:-
only reason for disapproval. Google divides 7 important policy types regarding
the successful running of the ad. These are:-
User Experience – The ads should serve the
users well. Variables like accurate phone numbers, ads character limit (25
characters for headline and 70 characters for description), image and video
file limitations, accurate company details, excessive capitalization, no
instant download links etc. are all important.
users well. Variables like accurate phone numbers, ads character limit (25
characters for headline and 70 characters for description), image and video
file limitations, accurate company details, excessive capitalization, no
instant download links etc. are all important.
Safety and Security – Google follows the
policy that users should experience a safe and secure advertising. Sites should
keep themselves safe from all forms of viruses, phishing, Trojans, scams,
cloaking etc. It must be the responsibility of the webmasters to ensure that
their sites provide a safe browsing experience.
policy that users should experience a safe and secure advertising. Sites should
keep themselves safe from all forms of viruses, phishing, Trojans, scams,
cloaking etc. It must be the responsibility of the webmasters to ensure that
their sites provide a safe browsing experience.
Accuracy – Claims made by an advertiser should
be accurate. All the offers and discount including the pricing information
should be up to date.
be accurate. All the offers and discount including the pricing information
should be up to date.
Violation of User’s Privacy or Trust – Ads
should not violate the user’s trust or privacy. Google does not allow running
of ads whose primary motive is to collect personal information. Also, sites
should be SSL secured if they are dealing with personal credit card information
of their customers.
should not violate the user’s trust or privacy. Google does not allow running
of ads whose primary motive is to collect personal information. Also, sites
should be SSL secured if they are dealing with personal credit card information
of their customers.
Legal and Safe Products or Services – Google
does not allows ads related to abortion, sexual services, illegal drugs,
illegal hacking, promotion of tobacco products etc. It allows restricted
promotion of gambling and casino related services.
does not allows ads related to abortion, sexual services, illegal drugs,
illegal hacking, promotion of tobacco products etc. It allows restricted
promotion of gambling and casino related services.
Copyright Laws – All the ads should be
legal for every respective country. Any ad violating laws country laws, state
laws, business industry laws etc are disapproved. Copyrighted materials are not
allowed for promotion unless being approved.
legal for every respective country. Any ad violating laws country laws, state
laws, business industry laws etc are disapproved. Copyrighted materials are not
allowed for promotion unless being approved.
Compatibility with Google’s Brand Decisions
Ads must be compatible with Google’s own
brand decisions like any ad which are violent and are against a particular
group of people or organization. Ads which use inappropriate languages like
using the word “click” as a call to action phrase are eligible for disapproval
by Google.
brand decisions like any ad which are violent and are against a particular
group of people or organization. Ads which use inappropriate languages like
using the word “click” as a call to action phrase are eligible for disapproval
by Google.
Some Tips
Always enable the “policy details” column
while running your ads as this will enable you to see the approval status of
your ads. You can enable policy details by going to the ads tab, clicking
columns, then clicking customize columns and then clicking on add next to
policy columns.
while running your ads as this will enable you to see the approval status of
your ads. You can enable policy details by going to the ads tab, clicking
columns, then clicking customize columns and then clicking on add next to
policy columns.
You may also apply filters to find out all
the disapproved ads at once.
the disapproved ads at once.
To apply filters follow the below steps:-
1-
Go to campaigns tab.
Go to campaigns tab.
2-
Click on the ads tab, then
click filter.
Click on the ads tab, then
click filter.
3-
Select “Create Filter” and
choose “Approval Status” from the drop down menu.
Select “Create Filter” and
choose “Approval Status” from the drop down menu.
4-
Remove the check boxes except
“Disapproved”.
Remove the check boxes except
“Disapproved”.
5-
Click apply and you are done.
Click apply and you are done.
Editing the Old Ad and Creating a New One
Before editing the old ad, find out the
reason for its disapproval by using the above methods. Then, go ahead and
create a new ad which complies with the Google guidelines. In most of the
cases, changes in ad text solve the problem else you also need to make changes
in the URL to get your ad approved.
reason for its disapproval by using the above methods. Then, go ahead and
create a new ad which complies with the Google guidelines. In most of the
cases, changes in ad text solve the problem else you also need to make changes
in the URL to get your ad approved.
Google’s advertising Policies
To view, Google’s full advertising policies
that affects the approval of an ad to be displayed in search results, please
visit:- https://support.google.com/adwordspolicy/topic/1626336?hl=en&ref_topic=2996750
that affects the approval of an ad to be displayed in search results, please
visit:- https://support.google.com/adwordspolicy/topic/1626336?hl=en&ref_topic=2996750
Avoiding Ad Disapprovals
Here is a video sharing awesome tips on how to avoid ad disapprovals on adwords:-
Also See:-
Adwords Quality Score
Basics of Google Adwords
Seo Vs PPC Comparison
Determine a Keywords Overall Worth
How to Calculate CTR
