Monday, March 3, 2014

100 FREE Tutorials for Learning Google Analytics

Google Analytics is a Free software available for webmasters that provide insights as to how their website or app is performing. This guide is helpful for both beginners and advanced seo professionals who wish to learn Google Analytics and improve their business ROI. 

Basic Tutorials

3- Beginners Tips - http://www.lizlockard.com/how-to-set-up-google-analytics-3-essential-steps-for-the-beginner/ (Provides step by instructions and screenshots).
4- Complete guide explaining concepts related to tracking code, dashboard, interpreting reports, goals, custom reporting, adsense and adword - http://www.smashingmagazine.com/2009/07/16/a-guide-to-google-analytics-and-useful-tools/
5- Another Beginner Basic Guide from Mahalo - http://www.mahalo.com/how-to-use-google-analytics-for-beginners/
8- Dashboards in GA, step by step guide - http://online-behavior.com/analytics/dashboards




Advanced Tutorials

13- Linking Analytics with Adwords - https://support.google.com/adwords/answer/1704341?hl=en
14- Linking Analytics with Adsense - https://support.google.com/adsense/answer/2495976?hl=en
17- Advanced GA Tips and Tricks from Moz - http://moz.com/blog/advanced-google-analytics-tips-and-tricks
18- Visitor Segmentation, Sessions, Hits etc, a worthy tutorial from Avinash Kaushik - http://www.kaushik.net/avinash/google-analytics-visitor-segmentation-users-sequences-cohorts/
35- Some great videos explaining advanced segments like goal flow, alerts, custom segments, multiple GA accounts etc. - http://www.lunametrics.com/resources/google-analytics-tutorial-videos/#sr=g&m=o&cp=or&ct=-tmc&st=(opu%20qspwjefe)&ts=1393824642

Case Studies

41- AirShowBuzz and how it increased revenue by switching over to analytics? 
43- How Klarna used Universal Analytics to track 3rd party iframe? - https://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/klarna.pdf
44- How A/B Analytics helped EWaterWays- http://ab-analytics.com/case-studies/ewaterways
46- How Hewlett Foundation increased their reach with GA - http://www.lunametrics.com/pdf/LunaMetrics-Hewlett-case-study.pdf
47- Intuit's Experience with Google Analytics Premium - 
48- How PBS increased conversions and visits by 30% - 
49- Travelocity Succeeded in Data Driven Decision Making - http://www.thinkwithgoogle.com/case-studies/travelocity-uses-google-analytics-premium.html
50- How Nissan Mastered GA Ecommerce - 

Infographics

60- Understanding the digital marketing funnel - http://webranding.org/google-analytics-the-digital-marketing-funnel/

PDF Study Guides and Charts

62- The complete reference guide - http://www.blastam.com/resources/Blast-Google-Analytics-Reference-Guide.pdf (Excellent source)
63- Analytics guide for Ecommerce business owners - http://ebook.cpcstrategy.com/Google-Analytics-Guide.pdf

Popular Videos

71-Google Analytics in Real Life -



72- Getting Started Webinar - http://www.youtube.com/watch?v=l9joLoZOjK4
73- Analytics Academy with Avinash Kaushik and Justin Cutroni - http://www.youtube.com/watch?v=j6vXapvvJC0
74- Understand Bounce Rate - http://www.youtube.com/watch?v=ppgfjo6IIf4
75- Web Analytics TV with Avinash kaushik and Nick Mihailovski - http://www.youtube.com/watch?v=4sa7eWQy5r4
76- Advanced techniques with GA - http://www.youtube.com/watch?v=jc4qMnbBvJo
77- Advanced Filters and Annotations - http://www.youtube.com/watch?v=CWnTKjD1oYU
79- Conversion Reporting - http://www.youtube.com/watch?v=R_dbDCX4608
80- Visualizing Funnel Reports - http://www.youtube.com/watch?v=_p3JZLFBToU
81- Tracking for PDF files in GA - http://www.youtube.com/watch?v=dzSrP_WRFpk
82- Super Advanced Ecommerce tracking tutorial - http://www.youtube.com/watch?v=Ca8D6Wff7bk
83- Measuring Social Media traffic - http://www.youtube.com/watch?v=1oVqZvkGc6k
84- Advanced QR Code Tracking - http://www.youtube.com/watch?v=RCEFh4J6qHk
85- Audience Acquisition - http://www.youtube.com/watch?v=qT4HxcZI8dU
86- Reaching your goals with GA (Webinar) - http://www.youtube.com/watch?v=oXO6Dp4kifs
88- Remarketing with GA (Webinar) - http://www.youtube.com/watch?v=TCDZQgVSPVY
89- Goals, Funnels and Conversions - http://www.youtube.com/watch?v=oNcC8sBluaw
90- Attribution Modeling - http://www.youtube.com/watch?v=JRTWNN2J6Jo

Don't Miss These!

96- Comprehensive tutorial on content grouping - http://cutroni.com/blog/2014/01/09/set-google-analytics-content-grouping/
97- Bring Data from Analytics to Fusion Tables - http://online-behavior.com/analytics/visualizations
103- Build your own GA tools - http://ga-dev-tools.appspot.com/explorer/

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