Monday, September 8, 2014

New Improved Search Box Display For Brands Within Search Results

Whenever any user searches for a company by name then Google will display a search box above the sitelinks to enable the users to search directly within the site. These queries are known as navigational queries and search boxes will appear for such navigational queries. This feature now supports autocomplete. Previously, this feature was present but the change that has been done is:

1- The site search box now appears above the sitelinks.
2- The site search box now supports the autocomplete.
3- The site search box now supports markup that can directly send the user to website's own search pages.

How to Set Up Sitelink Search Box ?

There are 2 requirements for enabling sitelinks search box display for your site:

1- You should have a working search engine on your site.(Don't have? Then you can install the Google custom search engine)

2- Add the Schema.org markup on the homepage. An example using microdata is given below:

<div itemscope itemtype="http://schema.org/WebSite">
  <meta itemprop="url" content="https://www.seosandwitch.com/"/>
  <form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
    <meta itemprop="target" content="https://www.seosandwitch.com/search?q={search_term}"/>
    <input itemprop="query-input" type="text" name="search_term" required/>
    <input type="submit"/>
  </form>
</div>

Please note that the decision to display Sitelinks search box depends on Google algorithmic factors so even if you add the markup on your site it does not automatically enables you to display search boxes on search results. 

See more information here

Also See:

Learn About the Knowledge Vault
Google Indepth Articles
Google Query Processing by Identifying Entities
How Google Identifies Substitute Terms of a Query?
10 Biggest Google Search Milestones
Google Local Carousel
Quoted Search Results
Search Appearance Pop Up
What is TrustRank?
Seo Guide for Schema Vocabulary
How to Tag a Site in Google Webmasters?
Google Pigeon Algorithm