Wednesday, February 11, 2015

Upgraded URL's in Adwords - An Easier Option for URL Tracking

Adwords will be rolling out a new update on their interface by the name of upgraded URL's. These provide an easier and faster way to manage and track important information about each click on your AdWords ads. 

The destination URL that we specify in our account is composed of 2 sections:

Landing page URL
Tracking code

If we need to make changes in the tracking code then the entire destination URL changes. This triggers a re-review of the destination URL and the ads stop running while your URL is re-reviewed. This wastes time and hampers conversions.

Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. 

The Final URL and the Tracking Template

Now, under adwords, you will be specifying 2 different types of information for URL tracking. 

Final URL is the section where you’ll enter your website’s landing page URL as specified in the image below:



Tracking templates is the section where you will enter your tracking information and tell AdWords how to assemble your URLs as shown in the image below:



Benefits of Using a Tracking Template

You can use a shared tracking template at the account, campaign or ad group level. Now, there is no need to change your destination URL's again and again simply because you wish to change the tracking parameters. You only need to change the tracking template and the changes will get reflected across all the ads in the campaigns. This is time saving and scalable. 

You can use a tracking template at the ad, keyword, or sitelink level.

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