Sunday, April 3, 2016

How to Leverage the Power of Social Reviews to Boost Online Sales

 “Online reviews have the power to make or break a business.” 

 A recent Nielsen study claims that “virtually all Yelp users (98%) have made a purchase at a business they found on Yelp, with nearly 90% of them doing so within a week”. Customers visit sites like Yelp only to find ratings and reviews about a company when they intend to buy any product or to use any service. 


The power of social reviews is growing and businesses who are failing to implement strategies to grow their online reviews are falling behind. A positive review is always great for the business. But on the other hand, criticized reviews defame the image of an organization. Before going for any recommendations, on social media, consumers often visit websites to read the reviews and then they compare prices. Reviews always permit businesses to approach new audiences and facilitate business to build up a positive reputation. 

What Does the Stats Suggests? 

 • 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Customers are 31% more likely to spend on a business with “excellent reviews” 

 • 72% users will take action only after reading a positive review. 

• Around 78% of audiences use online reviews to gather information about communities at some point during the marketing funnel

 • As per a Moz survey , online reviews impact 67.7% of respondents' purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.

The Objective 

The objective of social reviews is to maintain dignity in the market so that more sales can be made. In this competitive environment, if your customers keep happiness with your brand, it matters a lot to you because positive reviews heighten the growth of your organization. 

How to Get Great Reviews to Boost Online Sales? 

Here are a few ways to get great reviews to boost online sales: 

1- Consumer Reviews on Your Website 

According to a research, around 90% individual believe the suggestions from a companion whereas around 75% of them believe a proposal from a person they do not even know. So, that is a big reason, every single enormous brand shows costumers reviews on their website. 

Yotpo is an excellent tool that is designed as a mobile first reviewing experience. It is the only tool that you will ever need to get more reviews on your website and turn them into sales. It allows you to get more conversions, help in customer retention and get more qualified traffic to your website by utilizing the power of rich snippets. 




Have a look at how Car Part Kings drive more traffic and sales with the help of Yotpo:





2- Media Endorsement 

If you have your brand or product specified in media, you surely will get good reviews. Media endorsement includes spontaneous audits, magazine highlights, out-cast interviews, or TV fragments etc. 


Visual promotions make a powerful association with your customers. You may also take selections from these segments and glue them on your site to build up powerful image of your brand. At the point, people find consumers using your items will surely convert themselves to use the same.

3- Getting Personal 

The more you get in touch with your customers, the more they will understand the value of your brand. Social media is a spot for certified engagements with shoppers and often these conversations result in loyal, long term clients. You can request your customers for reviews through social sites like Facebook or Twitter, and also to share their stories and experiences. In doing such things, consumers will feel more associated with you and your image and be more propelled to buy from you. 

4- Prioritizing Consumer Services 

To keep any negative effect away from your image, try to remain focused on client’s issues by resolving all their queries in time and rectify their problems as soon as possible. This way you will build up trust between you and your consumers. 




In case, you do not have workforce to organize this level of administration, acknowledge putting resources into social media monitoring tools. Moreover, when a consumer shares an excellent affair, try to make ways to consider re-sharing crosswise. 

5- Influencer Reach

Influencers and well known people can be great resources for your brand. The influencer advocacy can be either in paid form or in natural form, depending upon your brand’s nature. In the case of paid form advocacy, contract also can be made for assigned time duration in order to grow your business whereas natural advocacy includes the condition in which an individual freely affirms of your image and results on the basis of their desires. Trackr is an amazing tool that lets you find influencers quickly and easily. 




The strategies described above will surely be very helpful to gain more and more social reviews so that online sales boost up. By utilizing these suggestions, you may make a symbolic impression for your brand. These terms will surely provide you the seamless buying experience, the often customers look for.

Also See:

Social Media Business Demographics
How to Create Compelling Content That Generates Social Shares
Measuring Social Media ROI
How to Increase Traffic to Your Blog
How to Add Ratings and Review Stars on Google Search Results
How to Display Google Trusted Store Reviews in Adwords
How to Find the Best Day of Organic Conversions
Data Sampling in GA

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