Wednesday, October 9, 2019

Best PPC Ad Networks List (2020)

When it comes to PPC (pay per click) the first thing that comes into everyone’s mind is Google AdWords. However, Google is not the only PPC Ad network in the market.

Because of the enormous success of the PPC models, a lot of companies have started their own Ad networks. This enables marketers to reach a massive amount of potential customers based on their online behavior at a cheaper price.

From emerging networks to cheaper alternatives, I have curated a list of top PPC Ad networks that can help you take your advertising campaign to the next level in 2020 and ahead.

1 - Google Ads

There’s no denying in the fact that Google Ads is still the best PPC ad network out there. No matter what business you’re in or what size your business is, Google’s huge ad network is suitable for all types of campaigns. The only disadvantage here is its competitiveness and being the first choice of marketers it is a bit costly when compared to other PPC ad networks.






2 - Bing Ads

Bing is the best alternative to Google Ads. Bing holds second place in worldwide desktop searches with a market share of 2.72% (as of July 2019). Bing Ads allow marketers to import campaigns from Google Ads, making it easier to get started. The biggest advantage of advertising on Bing is, it even serves Yahoo search traffic and has access to LinkedIn data, increasing the overall reach.






3 - Facebook Ads

With more than 2.41 monthly active users, Facebook is still the top social media platform out there. Compared to other ad networks, Facebook provides lots of unique targeting options such as an individual’s interests and likes. Another advantage of using Facebook Ads is that it is very hard to block as the promoted and sponsored posts are merged with the users’ news feed, which increases exposure resulting in a higher click-through rate.






4 - YouTube

Owned by Google, YouTube is the largest video sharing website with more than 2 billion active users and 5 billion video views every day. With YouTube, you can easily reach a wide range of audiences and convince them to buy your products. Unlike other ad networks where you pay for every click, YouTube charges you every time someone views your video.






5 - Advertise

If you are looking for a high ROI, then Advertise.com is the best choice as you can bid for keywords at a much cheaper rate than larger ad networks. From contextual advertising to video, Advertise.com allows you to distribute different types of ads on their network. Their real-time click shield technology eliminates bots and fake clicks on your ad so you only pay for real traffic.






6 - Adblade

Though less popular, Adblade has a network of more than 300 million users. The biggest advantage of running ads with them is they allow you to target premium national and local sites. Another advantage of using Adblade service is they offer geo-targeting (zip code, DMA, state) along with interest targeting on all ad units. By following the best practices, you can easily create highly converting ads on Adblade.




7 - LinkedIn Ads

LinkedIn is the biggest B2B advertising platform, giving you a chance to connect with professionals who are more likely to engage with your ad. Having more than 630 million active members, you can easily target professionals via demographics, job title, company, education, and skill set. Additionally, LinkedIn also allows you to reach people you already know via account, website, and contact targeting.






8 - TikTok Ads

TikTok is one of the rapidly growing social media video app in the world. Launched in 2017, TikTok has already accumulated more than 1 billion monthly active users. With precise targeting, you can reach the right audience and generate a high ROI easily. The most important thing to remember about TikTok Ads is that it currently supports only one ad unit which is the standard in-feed video ad.







9 - RevContent


Being a content discovery platform, RevContent focuses on a particular type of PPC marketing i.e. content advertising. It provides personalized content to people, enabling advertisers to attract high-quality traffic to their website. With their granular targeting options and real-time reporting, you can deliver your content to the right audience at the right time. You just need to bid for relevant keywords and your content will be displayed below relevant content on external websites.






10 - Bidvertiser

Bidvertiser displays your ads on third-party websites that sign up on their website under the revenue share scheme. The average cost-per-click on Bidvertiser is very less when compared to other larger PPC ad networks. In fact, you can easily get short tail keywords for a much lesser price than you would on Google or Bing Ads. Their huge network of more than 78,500 websites can help you attract high-quality traffic.





11 - Pinterest


Pinterest has more than 300 million monthly active users who regularly research for unique ideas and products. Out of the 300 million users, 70% of them are females, which means Pinterest is the best ad network for people selling female-centric products like cosmetics, makeup or female apparel. Since most people browse Pinterest to find new ideas, they’re curious to discover more about your brand and products, which can help you build brand awareness and increase sales.





12 - Taboola

Taboola is one of the leading native advertising platforms in the market. Taboola gives advertisers the opportunity to reach up to one billion users. The best part about advertising with Taboola is that it provides you with the details of publisher websites’ audiences so you can prepare ads that resonate with the website’s content. This will help you increase the click-through rate and the likelihood of conversion.





13 - AdRoll

Being a retargeting network, AdRoll targets users who have already shown interest in your product but bounced back without completing the transaction. AdRoll leverages Facebook, Twitter, Instagram, and Google to turn your visitors into buyers. Users get to see your ads while browsing through other websites, reminding them that they haven’t completed the transaction, browsed some products or have kept some products in their cart. With their massive network, you can reach almost 100% of your past visitors.






14 - Media.net

Media.net is one of the fastest-growing contextual ad networks in the U.S. Just like Google Ads, Media.net focuses on user’s intent via relevant search keywords and presents personalized ads to them, resulting in an increase in conversion rate. With their huge network of more than 500,000 websites, you can easily reach your potential customers and convince them to try your products.






15 - Outbrain


Outbrain is yet another content discovery platform that publishes ad underneath relevant content on third-party websites. The biggest advantage of using Outbrain is that it provides various targeting features including demographics, user interests, geo-targeting, and device targeting. With more than 1 billion interest profiles on Outbrain, you can easily increase your conversion with precise targeting.






Bottom Line

PPC ads are the best way to increase sales and boost brand awareness instantly. Google and Facebook are great but they aren’t the only PPC ad networks in the digital world. Take time to analyze all the ad networks to figure out which one is the best fit for your business.

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