Google Plus is social networking site similar to Facebook but it is the most useful site for seo purpose. It was launched on June 28th, 2011.You can create a personal account, a business page, add people to circles or manage hangouts on this social media platform provided by Google.
Google + can provides various benefits related to search engine optimization. These benefits are discussed below:-
|Using Google Plus for Seo (Image source:- b4tea)|
Your URL is indexed faster
Stories shared on Google plus are indexed almost instantly by Google. Hence, you can use the power of Google Plus in making instant indexing.
You can connect and share stories with a network of 400 Million people
Google Plus is growing with a network of more than 400 Million people. Sharing a story on a popular social network such as Google Plus would increase the chances of higher visibility and user engagement.
You can get Plus ones which are counted as a 'vote' towards the quality of content present on your site
Plus ones are a direct indication for Google that your site is having quality content. Quality content that are voted by people are ranked high on the search results.
You may create Google Plus pages for your Company or Brand
You can take advantage of the Google + Badge
Getting a Google + Badge would help your Google + page get more visibility and more followers.
Helps to get advantage on personalized results with your shared story coming up on the search results
Pages recommended by you would show higher up on your search results when keywords related to the web page are searched.This would help your friends to discover content recommended by you more easily. Post visibility would enhance thereby helping in the seo efforts.
Using Rich Snippets can do wonders
Rich snippets can make your social share look awesome and would help in getting more user engagement and visibility. The greater visibility helps in getting more traffic and backlinks, ultimately helping in your seo efforts.
Helps in getting author value and high author rank
Linking to your Google plus profile from the web page that has content written by you can lead to the passing of the author rank. The more the author rank, the higher the chances that articles written by you would rank higher on Google.